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Virginia Molina
Gerente de Marketing y Relaciones Institucionales | Embajadora de AVIXA Xchange, Proyecciones Digitales S.A.
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We've just published our annual report on AV industry awards. It's not pretty. Almost all awards are not competently judged. The Las Vegas Sphere project may cause a problem for a number of awards in 2024.
Recent Discussions
Our April fools for 2024
To be honest April 1st was not as much fun this year. April fools being on Easter Monday and thus being a public holiday meant clients were less enthusiastic but here's some of the stuff we did:RAVENNA - https://www.linkedin.com/feed/update/urn:li:activity:7180504179541430272Wharfedale - https://www.linkedin.com/feed/update/urn:li:activity:7180489127774035968Lightware - https://www.linkedin.com/posts/lightware-visual-engineering_lightware-lightbulb-activ[…]899613851648-2T51?utm_source=share&utm_medium=member_desktopDid anyone else have some April Fools fun this year?
Are you ready for ISE?
It's our busiest month of the year and now we are nearly packed and ready to go. Would be happy to catch up with other industry marketeers at the show.
https://www.linkedin.com/posts/copper-leaf-media_ise-ise2024-avtweeps-activity-7153044825271857152-SlNT?utm_source=share&utm_medium=member_desktop
The next revolution in VR - launching 1st April
https://www.linkedin.com/posts/copper-leaf-media_petaverse-aprilfools-copperleaf-activity-7047840010535886848-xQjQ?utm_source=share&utm_medium=member_desktop
Networked audio and video report 2023
Now in its 11th year our annual count of networked AV products is available. It has become the benchmark for tracking trends in the industry and is used by product managers, investors and marketeers.
For the second year we have expanded our coverage of video over IP products.
Its completely free here: https://rhconsulting.uk/blog/networked-audio-products-2023/
Annual count of networked media products
Now in its 11th year our annual count of networked AV products is available. It has become the benchmark for tracking trends in the industry and is used by product managers, investors and marketeers.
For the second year we have expanded our coverage of video products.
Its completely free here: https://rhconsulting.uk/blog/networked-audio-products-2023/
AV Industry awards report
Hi, I thought this group may be interested that we have produced a second edition of our research into AV and broadcast industry awards. We did this so we've got a quantifiable response when clients ask which awards to enter, and to hold industry awards to account, to ensure they are independent and free from bias.
The report covers various topics, including judging methods, transparency, competence, publicity and sustainability.
AV Industry awards report 2022
Hello fellow AV Marketeers
I'm Roland from Copper Leaf Media, hoping this will be a great place to collaborate!
Recent Comments
Nice intro to the topic. The problem is that immersive audio means different things to different people across different applications.
It can mean everything from taking a stereo soundtrack and making it 'spatial', running a premixed multi-channel soundtrack, using a standards based processor (Dolby Atmos) or using an object based audio system where you can move each individual sound within the space.
There are obvious uses such as theme parks, some theatre productions and modern gallery spaces. However immersive risks being getting a bad name and going the way of 3D video (remember that). There has to be a good reason for the audio to be immersive and that has to be driven by the content creator, not the other way around.
I was at a music event recently where an object-based immersive audio system was being used. The band were playing and drum and guitar sounds were floating across the space. However this was not done in collaboration with the artists. It had nothing to do with their narrative. It was just showing off. Boys with their toys so to speak.
The other problem is that some loudspeaker manufacturers are pushing immersive systems simply as a means of driving sales. Why sell two loudspeakers when you can sell thirty? With all the amplifiers to match.
For immersive to gain widespread adoption and not just become a gimmick, content creators need to drive the process. They need to be educated about the creative and narrative possibilities it will give them. If creators are currently adopting any form of immersive into their studios, it is Dolby Atmos. For more complex arrangements than that there is currently no standard or agreement between object based audio system manufacturers which would allow the artist to easily lift their content from their studio into the venue. Until these things are worked out, immersive projects will continue to be case by case and not achieve widespread adoption.
When the client asks me why they need to install 64 loudspeakers all around their venue, I'd like to be able to answer the question with a straight face. In most cases I'm not sure I can yet - other than saying it will sound 'cool'.
If you go further into our report you'll see charts listing repeat winners over nine years of data. Some awards have very high proportions of repeat winners.
Some of my team and I will try to make it there!