About Summer Campagna
Hi there! I am Summer, I work as a marketing specialist for LRAV, a luxury AV company that provides audio, lighting, video, and entertainment solutions for any event.
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Preparing for the Corporate AV Rush: What Marketing Strategies Are You Implementing?
With the corporate AV busy season fast approaching, I'm curious to know how industry professionals are gearing up for the rush. What new marketing strategies or plans are you implementing to stand out and capture the attention of clients during this critical period? Is it leveraging new technologies, refining your messaging, or exploring untapped markets? Maybe it's creating cool content with popular trends or planning to make commercials or shoot photos. For us at LRAV, we have gotten into the habit of securing a dedicated time each week for marketing meetings.
I'd love to hear how you're preparing to make the most of this time in the AV industry.
International AV Events
Working as an audiovisual engineer, venturing beyond borders not only expands your cultural knowledge but also enriches your professional experience. Each show outside your home country offers a unique opportunity to immerse yourself in different customs, languages, and technical practices. Building relationships with clients from diverse backgrounds becomes second nature as you adapt to new environments and collaborate with local teams. This global exposure not only enhances your skill set but also broadens your network, opening doors to future opportunities around the world. Recently, LRAV took their expertise to Mexico and Dubai, delivering outstanding shows that left a lasting impression. These successful ventures have not only bolstered our reputation but have also forged strong connections with clients in diverse markets. You can read more about LRAV's international experience here: LRAV in Dubai LRAV in Mexico
From your work abroad, which countries have made a significant impression on you and on the client?
AV and Production at Coachella 2024
The first weekend of Coachella 2024 just passed, and I saw some amazing lighting, production, and equipment on stage. The Tyler the Creator LED screen for Earfquake looked immersive, it was vibrant, clear and a unique background. The Lana Del Rey production seemed outstanding as well. She had great visuals, and her audio with Billie Eilish was so clear and bright. What were some good or bad things that stuck out to you from the first weekend at Coachella 2024 music festival?
Recent Comments
Projection mapping is a revolutionary and creative way to bring experiences to life, turning ordinary surfaces into visual masterpieces. When paired with advanced audiovisual technology, it elevates this culinary experience to an entirely new level, engaging both sight and sound in a breathtaking way. I have to admit I’m seriously jealous I wasn't there!
I completely agree with this article, especially regarding the importance of early budgeting, as it builds transparency with the client. The "good, better, and best" example illustrates how providing clear options helps clients make decisions, reinforcing that trust and honesty. This approach not only strengthens client relationships but also paves the way for more projects and long-term success.
This David's Bridal article shows marketers valuable lessons in adaptability and reputation management. It highlights the need to stay attuned to evolving customer preferences and proactively address negative feedback before it spirals. By preparing for setbacks with strong communication and customer service strategies, marketers can turn potential pitfalls into opportunities to build trust and resilience.
Using a creative approach like submitting a resume in a pizza box could capture the attention of employers, but it needs to be applied thoughtfully. For instance, it would be most effective in industries like hospitality or social media, where fast-paced environments and unique efforts are valued. However, in many other sectors, this approach might come across as unprofessional or gimmicky. Also, if too many people adopt this tactic, it risks losing its originality, making it less impactful as everyone starts to blend in.
At LRAV, we've observed a significant difference in audience response when the quality of our audiovisuals is higher. For our social media content, we utilize high-quality microphones, which has greatly increased engagement. Clear, crisp audio makes a noticeable impact on how our audience perceives our content. We've also found that incorporating trending sounds and movements while still staying true to our brand and industry has been very effective. This approach not only increases views but also attracts new followers. By blending current trends with our unique identity, we create content that resonates with a broader audience while maintaining our distinctive voice.
It's really disheartening to see people misusing "The Portal" artwork. The piece is meant to foster cultural understanding and diversity by connecting us to another country, but instead, some are just using it inappropriately. Maybe another city would have been a better choice, given New York's reputation for unpredictable and sometimes uncomfortable behavior. It's a missed opportunity for genuine cultural exchange.
Hola Antonio,
En LRAV, trabajamos todo lo relacionado a equipo audiovisual y entretenimiento y hemos realizado muchos eventos como estos. No solo es importante mantener a las comunidades activas, pero también motivadas a realizar este tipo de actividades. Nuestra experiencia ha sido muy positiva pues tener estaciones de Dj y música a través del curso de las carreras mantiene a los atletas y aficionados motivados a continuar su paso y llegar a la meta. Hemos trabajado varias carreras a nivel nacional e internacional y el outcome siempre ha sido positivo.
Gracias por compartir tu post y stay tuned, maybe you will see LRAV on your next race.
This is a great guideline to begin with, it will help avoid many issues and keep a direct process.