About Summer Campagna
Hi there! I am Summer, I work as a marketing specialist for LRAV, a luxury AV company that provides audio, lighting, video, and entertainment solutions for any event.
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InfoComm AV MarketersRecent Discussions
Reflections on InfoComm 2025: What Stood Out to You?
I’d love to hear from everyone, what was the most interesting part of this year’s InfoComm for you? Was it a specific booth, an engaging demo, or a valuable networking opportunity? I’m curious to know what stood out to each of you.
For me, I found the audio demonstrations particularly fascinating, and I was especially interested in seeing the latest technology launches and new devices showcased throughout the event. It’s always impressive to witness the continued innovation within our industry.
First Timer at InfoComm 2025
Hi everyone! I’m Summer, I work as a Marketing Specialist for LRAV, an audiovisual company based here in Orlando. This will be my very first InfoComm, and I’m super excited to finally experience it in person!
As someone attending from the marketing side of the AV world, I’d love to hear your tips, tricks, and recommendations on must-see booths or sessions. Are there any marketing-specific resources or areas I should check out? Also, aside from business cards, what are some other essentials you’d suggest bringing along?
Looking forward to learning and connecting with everyone!
Preparing for the Corporate AV Rush: What Marketing Strategies Are You Implementing?
With the corporate AV busy season fast approaching, I'm curious to know how industry professionals are gearing up for the rush. What new marketing strategies or plans are you implementing to stand out and capture the attention of clients during this critical period? Is it leveraging new technologies, refining your messaging, or exploring untapped markets? Maybe it's creating cool content with popular trends or planning to make commercials or shoot photos. For us at LRAV, we have gotten into the habit of securing a dedicated time each week for marketing meetings.
I'd love to hear how you're preparing to make the most of this time in the AV industry.
International AV Events
Working as an audiovisual engineer, venturing beyond borders not only expands your cultural knowledge but also enriches your professional experience. Each show outside your home country offers a unique opportunity to immerse yourself in different customs, languages, and technical practices. Building relationships with clients from diverse backgrounds becomes second nature as you adapt to new environments and collaborate with local teams. This global exposure not only enhances your skill set but also broadens your network, opening doors to future opportunities around the world. Recently, LRAV took their expertise to Mexico and Dubai, delivering outstanding shows that left a lasting impression. These successful ventures have not only bolstered our reputation but have also forged strong connections with clients in diverse markets. You can read more about LRAV's international experience here: LRAV in Dubai LRAV in Mexico
From your work abroad, which countries have made a significant impression on you and on the client?
AV and Production at Coachella 2024
The first weekend of Coachella 2024 just passed, and I saw some amazing lighting, production, and equipment on stage. The Tyler the Creator LED screen for Earfquake looked immersive, it was vibrant, clear and a unique background. The Lana Del Rey production seemed outstanding as well. She had great visuals, and her audio with Billie Eilish was so clear and bright. What were some good or bad things that stuck out to you from the first weekend at Coachella 2024 music festival?
Recent Comments
Live event mishaps are never easy and can be super frustrating in the moment, but they’re some of the most important learning opportunities. It's tough when it happens, but these experiences help us reflect, adapt, and ultimately improve. They play a crucial role in our growth, both as professionals and as a team.
I’m very excited to be attending my first InfoComm this year! I’ll definitely be at the AV Marketers Meetup to connect with the AVIXA AV Marketers Room community and network with other marketing pros in the AV space. And of course, I’m looking forward to the Cocktails and Connections happy hours, a great way to relax and connect in a more casual setting.
Using digital signage across a company is a smart way to constantly reinforce key ideas and values, reducing the need for frequent monthly or quarterly HR meetings. It also helps new employees quickly get up to speed on company culture and initiatives in a more engaging, everyday format.
Wow, the new Universal Epic Universe looks absolutely incredible! These AR and immersive experiences are really innovative. It’s exciting to see how technology is redefining theme parks. It’s also great to see Universal upping their AV game to give shock worthy experiences for their guests. The future of themed entertainment is here, and we’re loving it!
Absolutely agree, modern workspaces are increasingly recognizing that mental health isn’t just a personal matter, but a critical part of workplace culture. Supporting employees with the space and resources they need not only helps prevent burnout, but also builds trust and boosts productivity. It’s encouraging to see more companies shifting toward a people-first approach rather than the old mindset of overworking and overlooking well-being.
Projection mapping is a revolutionary and creative way to bring experiences to life, turning ordinary surfaces into visual masterpieces. When paired with advanced audiovisual technology, it elevates this culinary experience to an entirely new level, engaging both sight and sound in a breathtaking way. I have to admit I’m seriously jealous I wasn't there!
I completely agree with this article, especially regarding the importance of early budgeting, as it builds transparency with the client. The "good, better, and best" example illustrates how providing clear options helps clients make decisions, reinforcing that trust and honesty. This approach not only strengthens client relationships but also paves the way for more projects and long-term success.
This David's Bridal article shows marketers valuable lessons in adaptability and reputation management. It highlights the need to stay attuned to evolving customer preferences and proactively address negative feedback before it spirals. By preparing for setbacks with strong communication and customer service strategies, marketers can turn potential pitfalls into opportunities to build trust and resilience.