- AVIXA
- Xchange Members
- United States of America
About Nicole Verardi
When I first started in AV, I remember hearing how AV professionals really care about the human experience, not just the tech. And it's true! I love connecting the dots to help people find the AV resources they need, building communities where people come together and being a part of such a vibrant (and welcoming) industry.
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Conferencing & Collaboration Learning Solutions Business of AVRooms participated in:
Technology Managers' Forum IT and Networked AV InfoComm ISERecent Conversations
Topics for Marketing Meetup at InfoComm?
Who will be at InfoComm?
Add the Marketing Meetup to your calendar now: June 15 at 2 pm. (Check out the preview schedule -- more coming -- of Xchange LIVE in Orlando.)In the meantime, chime in with what you want the moderated Marketing Meetup to cover.
At ISE, we did a round-up of "keep, swap and avoid." Should we try the same concept at InfoComm? Or is there something else top of mind that you want to discuss with your AV marketing peers?
Circle Society Events in Oct.
Check out some upcoming Marketing Circle events:
-Oct. 19, 5pm BST, 6PM CET, 12noon ET: Marketing Circle Coffee for Members-Oct. 20, 11:00 am - 12:00 pm Europe/London: Walking digital corridors to expand lead generation and build communities
Marketing – The Circle Society
Growth Marketing vs Traditional Marketing?
Interesting take on the differences in two approaches to marketing: 3 Distinct Qualities of Growth and Traditional Marketing | Inc.com1. Resilience -- More trial and error with growth marketing vs the long-term plans for traditional. 2. Full-Funnel Focus -- Traditional marketing works on awareness and lead capture; growth marketing touches all parts of the funnel. 3. Methodology -- Growth marketing allows you to make decisions based on real-time data and results, whereas traditional marketing can be based more on professional opinion and overall trends.
What are you seeing in AV marketing -- more traditional or more growth approaches? A blend of the two?
A CTS Challenge for InfoComm
Thinking about adding those three letters to your name at InfoComm? (You can find out how to do that here.)
Here's an inspirational story from last year's show. Phil Ayache, CTS-D, CTS-I, took ALL THREE exams in one day. Watch his video. Warning: Not recommended to tackle the same challenge ;-)
What is really happening with cybersecurity in 2022?
Kyle Hanslovan, CEO at Huntress, gives a list of what needs to change (vs what is changing) in 2022 in cybersecurity in the Digital Journal.
Here's just one: #4: Technical folks will learn the differences between security offerings (AV, NGAV, EDR)Anyone feeling the pain of trying to keep up with the product updates and name changes?Read the full article: https://www.digitaljournal.com/tech-science/what-is-really-happening-with-cybersecurity-in-2022/article#ixzz7LA8d2Z9a
CTS Exams Online Now
Now that you can take the CTS exam online -- at your own house -- maybe we should do a contest for best slippers for newly-minted CTS holders? Any #CTSPrepper out there interested in sharing their choice of comfy socks or slippers while earning those three letters?
Recent Comments
Welcome to AV marketing, Megan!
This is a good spot for you to meet others in the industry and stay updated on AV trends in general.
If you'll be at InfoComm, would love for you to come to the AV Marketing Meetup.
Love the linked examples here, @Monisha Devaiah. Thanks for sharing.
Congrats, Peter!
Love this photo -- wonderful group of women in AV in APAC!
I love the photos!
Ooooh, don't forget we also have a new D=SIGN newsletter starting this month. Don't miss it: https://www.avixa.org/av-topics/digital-signage
Go, Adele!: An inventor and business leader at only 24 -- at a time when women could not vote.
I love those shirts.
In the Live Events space, we are highly susceptible to government mandates, comfort of people and the current varient. We are seeing short turn around times, out of control labor prices with a lower supply of qualified labor resources and confusion by clients on what they need to put on their event in the new climate. I am very interested in any data you might have to show any trends or insights on where events are going.
@Amanda Boyer , good question. Makes sense that live events would be most impacted by the pandemic. Anyone else in live events seeing the same trends?
Let's see what the experts, @Sean Wargo and @Peter Hansen think of how that market is going.