About Nicole Verardi
When I first started in AV, I remember hearing how AV professionals really care about the human experience, not just the tech. And it's true! I love connecting the dots to help people find the AV resources they need, building communities where people come together and being a part of such a vibrant (and welcoming) industry.
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Conferencing & Collaboration Learning Solutions Business of AVRooms participated in:
Technology Managers' Forum IT and Networked AV CTS Holders Group InfoCommRecent Discussions
Topics for Marketing Meetup at InfoComm?
Who will be at InfoComm?
Add the Marketing Meetup to your calendar now: June 15 at 2 pm. (Check out the preview schedule -- more coming -- of Xchange LIVE in Orlando.)In the meantime, chime in with what you want the moderated Marketing Meetup to cover.
At ISE, we did a round-up of "keep, swap and avoid." Should we try the same concept at InfoComm? Or is there something else top of mind that you want to discuss with your AV marketing peers?
Circle Society Events in Oct.
Check out some upcoming Marketing Circle events:
-Oct. 19, 5pm BST, 6PM CET, 12noon ET: Marketing Circle Coffee for Members-Oct. 20, 11:00 am - 12:00 pm Europe/London: Walking digital corridors to expand lead generation and build communities
Marketing – The Circle Society
Growth Marketing vs Traditional Marketing?
Interesting take on the differences in two approaches to marketing: 3 Distinct Qualities of Growth and Traditional Marketing | Inc.com1. Resilience -- More trial and error with growth marketing vs the long-term plans for traditional. 2. Full-Funnel Focus -- Traditional marketing works on awareness and lead capture; growth marketing touches all parts of the funnel. 3. Methodology -- Growth marketing allows you to make decisions based on real-time data and results, whereas traditional marketing can be based more on professional opinion and overall trends.
What are you seeing in AV marketing -- more traditional or more growth approaches? A blend of the two?
A CTS Challenge for InfoComm
Thinking about adding those three letters to your name at InfoComm? (You can find out how to do that here.)
Here's an inspirational story from last year's show. Phil Ayache, CTS-D, CTS-I, took ALL THREE exams in one day. Watch his video. Warning: Not recommended to tackle the same challenge ;-)
What is really happening with cybersecurity in 2022?
Kyle Hanslovan, CEO at Huntress, gives a list of what needs to change (vs what is changing) in 2022 in cybersecurity in the Digital Journal.
Here's just one: #4: Technical folks will learn the differences between security offerings (AV, NGAV, EDR)Anyone feeling the pain of trying to keep up with the product updates and name changes?Read the full article: https://www.digitaljournal.com/tech-science/what-is-really-happening-with-cybersecurity-in-2022/article#ixzz7LA8d2Z9a
CTS Exams Online Now
Now that you can take the CTS exam online -- at your own house -- maybe we should do a contest for best slippers for newly-minted CTS holders? Any #CTSPrepper out there interested in sharing their choice of comfy socks or slippers while earning those three letters?
Recent Comments
It's going to be great!
See you very soon!
I'll there... Dan always does a great job with this session, at InfoComm and ISE shows.
Agree -- See you there.
@Coran Smith -- What were your favorite InfoComm sneakers?
Love seeing all the photos. What a great community of women in AV! @Monisha Devaiah, thank you for sharing.
commitment to lifelong learning
The show was great. Maybe next year?
The commitment to lifelong learning is definitely a theme that came up -- and important in our industry.
Obtaining the CTS-D certification showcases my expertise and proficiency in designing audiovisual systems. This certification validates my knowledge in various areas, including project management, technical design, documentation, and coordination with other trades.
Similarly, the CTS-I certification signifies my expertise in the installation and integration of audiovisual systems. It confirms my knowledge in equipment installation, configuration, troubleshooting, and the implementation of industry standards and best practices.
Personally, holding these certifications greatly enhances my career opportunities. They demonstrate my commitment to professional development and provide me with a competitive edge in the industry. These certifications signify a significant level of knowledge, expertise, and professionalism in their respective areas of specialization.
Nicely said!
@Sanj Surati -- what are you excited about seeing at Xchange LIVE?
Excellent highlights! Counting down ...
Some of my team and I will try to make it there!
Looing forward to seeing you!