Lisa Matthews, CTS - AVIXA
Manager, Digital Communities, AVIXA
- Xchange Members
- United States of America
About Lisa Matthews, CTS - AVIXA
A marketing professional and 20-year AV industry veteran, I am a proud CTS holder and enthusiastic #AVfoodie who is passionate about innovative technologies, design, and all things AV. I love sharing what this dynamic community has to offer and am excited to serve as Community Manager of AVIXA Xchange!
Company Type
Intro Content
Quick Start Guide for Systems Integrators and Consultants
Top 10 things to do on AVIXA Xchange to increase brand awareness, demonstrate thought leadership and project expertise, and engage with the pro AV community
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Conferencing & Collaboration Content Production and Streaming Digital Signage Learning SolutionsRooms participated in:
Technology Managers' Forum Xchange Managers AVIXA Diversity Council AVIXA Consultants CouncilRecent Conversations
Showcasing outstanding Audiovisual integration
@LEDDREAM Group has shared their win as "Best Integration in Shopping Centers 2023" and, based on the case study linked in the "Related Content" on their post, it's easy to see why!
Their dynamic multimedia digital facade project in the Puerto Venecia shopping Resort, Spain, is a culmination of immersive 3D, a rounded LED canvas that is visually stunning day and night, and an inviting grandstand area with stone bathed in light and color. Read their post, linked above, for project insights and explore the case study:
Multimedia digital façade in the Puerto Venecia shopping resort
or
Fachada digital multimedia en el shopping resort Puerto Venecia
Be sure to showcase YOUR winning projects here with the community!
What are your experiences with Active Aid Listening?
I just read @Alexis Bou Farhat, CTS-D, CTS-I's post on Active Aid Listening Systems (ALS) and was excited to learn that "in the case of compatible hearing aids or cochlear implants, the neck loop can interface with these devices to provide an enhanced listening experience."
Are these devices commonly available in universities, houses of worship, auditoriums? And how do they work in a mobile environment such as an airport or shopping mall?
Colorado State University has an opening for a Classroom Technology Experience Supervisor
I wanted to call your attention to an opening shared by @Desiree Bautista of Colorado State University in the Jobs Room. Please share with your networks. Classroom Technology Experience Supervisor position opening | AVIXA Xchange
Thanks!
How did you gain the special skills required to be a successful AV technology marketer?
In his recent article "Special Skills Required for Audiovisual Technology Marketers" shared in the Jobs Room, @Joey Davis "touches on the special abilities audiovisual technology marketers need to thrive in this dynamic and competitive industry."
What special skills and knowledge did you bring to your role as an AV marketer and how did you acquire them? Did you start out in AV in another role and bring those experiences to marketing? Did you take AV/IT courses, participate in webinars, devour trade publications, attend InfoComm...?
Please share your story and any advice you'd give a dynamic marketing pro breaking into the ProAV industry!
Choosing a microphone for a new auditorium
Hello everyone! A question was posted in Xchange's main Q&A that I wanted to bring to this room for assistance.
@Anand Munuswamy Sachudanand has asked:
"This question is from CTS-D AVIXA Activity which is from Design 1: ENV - Microphone. Microphone Pre-Amp Gain Required You need to choose a microphone for a new auditorium. Your sound source is a presenter located 2 feet (609.6 mm) away from the microphone, with a measured SPL of 72 dB. In order to route and process that signal, you need to amplify the microphone level signal to line (0 dBu). Most microphone preamplifiers will provide around 60 dB of amplification. You have a choice between two microphones: SM58: A Dynamic Microphone Equivalent Voltage Specification: -54.5 dBV/Pa (1.85 mV) MX418 A Condenser Microphone Equivalent Voltage Specification: -35.0 dBV/Pa (17.8 mV) 1 Pa = 94 dB SPL Answers: Pre-Amp Gain Required SM58: -74.29 dBu MX418/C: -54.79 dBu Till this it's OK and have understood. But given on same page is: Assuming you have a 60 dB gain in your microphone pre-amp, the SM58 is not sensitive enough for this application. The closer you can get to 0 dBu, the better the microphone will be for the application. You need 83.5 dB, but you only have 74.29 dB gain, leaving you 9.21 dB short. I have doubt on how this 83.5 dB has come. Could someone help me, please?"
Please share your expertise!
Check out the Fun Trivia post!
Hey Xchange Members!
Do you know when the video cassette recorder (VCR) debuted? Or which popular band was first to use surround sound in concert? Check out this fun post by @Matt Bercot and be sure to follow the Global Member Services Room (and team members!) to catch each of the informative posts in their "Did You Know" series!
Have any other fun AV trivia? Share it in the comments on his post!
Did you know... | AVIXA Xchange
Show Your Badge & Save
Orlando has some great deals in store! @Shawna Tates of our Member Services team has shared a link from Visit Orlando offering discounts on dining, shopping, attractions, and more during the event. Check out all the restaurants listed! Did you know...? | AVIXA Xchange
Have you come across any other great area deals? Please share below!
eBook on Marketing for Tech Companies...coming soon!
AV Marketers! @Alan C. Brawn has provided a teaser on his upcoming eBook that I'm sure you'll want to read! Be sure to Follow him and Watch this Room so that you're alerted when it's posted!
Here's a glimpse:
Marketing to Integrators
Understand the “business nature” of the Customer
Capturing the Attention of an Integrator
Marketing to and With an Integrator.
Building Your Marketing Strategy
First Define the End Points of Marketing.
The Marketing Details: A Go to Market Analysis and Strategy
Creating the Marketing Structure-Strategy, Plan, and Budget
Marketing & Sales Collaboration
Marketing vs Sales and the Need for Collaboration
Market Insights
Market Research (Who to trust and what do do)
Building a Marketing Story and the Importance of Data
Competitive Intelligence
Competitors – Why It Is a Need-to-Know Situation
Value Beyond “we are better”.
Alan, thanks for sharing your expertise with us - I'll be watching! Who else is looking forward to the eBook??!
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Experts Like Lisa Matthews, CTS - AVIXA
Recent Comments
By far my favorite is Vince Guaraldi's 'Charlie Brown Christmas' album. Parents played it every snowy Christmas morning as we sipped our hot cocoa and opened gifts at home. Now it is a staple in my holiday soundtrack. Always warms my heart to hear it.
Adding to my adoration, the soundtrack has legend attached. Apparently, producer Lee Mendelson was creating a documentary about Peanuts cartoonist Charles M. Shulz when he heard a song on the radio that really moved him. He immediately called up a local jazz critic who by happenstance was having lunch with Guaraldi the very next day. The two were introduced and the rest is history!
What a great story - I had no idea! Thanks for sharing it, @Joseph Valerio, and for the heartwarming memories. I love how music transports us.
Ok, I know you all aren't shy...I'll get us kicked off...
This year, I've been enjoying Brett Eldredge. He's a country artist but quite the contemporary crooner when it comes to his Christmas playlist. And I've always loved Garth Brook's "The Gift" (Maria's song) but, alas, he's not on Spotify and I lost the CD two moves ago.
But let me share my favorite Christmas tradition - my daughter, singing O Holy Night. Forgive my living room acoustics as she agreed to let us record her this past weekend while I kept her 3-year-old busy downstairs! Lauren grew up with an audiophile for a father, @Gary Matthews, and me, who adapted to being part of the stage crew (and proud stage Mom). One of her favorite Christmas gifts was an autographed Sarah McLachlan microphone, if that tells you anything!
Lauren's O Holy Night
I hope you enjoy it. Please share your favorite artist, song, or original performance with us!
Thanks, @Monisha Devaiah, I'm so glad you enjoyed it and will certainly pass along your kind words. Wishing you a beautiful holiday as well - Cheers to '24!
Ok, I know you all aren't shy...I'll get us kicked off...
This year, I've been enjoying Brett Eldredge. He's a country artist but quite the contemporary crooner when it comes to his Christmas playlist. And I've always loved Garth Brook's "The Gift" (Maria's song) but, alas, he's not on Spotify and I lost the CD two moves ago.
But let me share my favorite Christmas tradition - my daughter, singing O Holy Night. Forgive my living room acoustics as she agreed to let us record her this past weekend while I kept her 3-year-old busy downstairs! Lauren grew up with an audiophile for a father, @Gary Matthews, and me, who adapted to being part of the stage crew (and proud stage Mom). One of her favorite Christmas gifts was an autographed Sarah McLachlan microphone, if that tells you anything!
Lauren's O Holy Night
I hope you enjoy it. Please share your favorite artist, song, or original performance with us!
AVIXA Xchange helps us stay in touch within the AV industry. But we at Molver are also inviting our clients to join, since we believe that the community provides excellent learning to anyone who is going to incorporate technology into their spaces. Simply, AVIXA Xchange is quality exchange that can benefit us all.
@Molver Technology S.A. , that's exciting to hear! What a great way to help inspire and educate your end users. I imagine their experiences drive some great conversations! Thank you for sharing your strategy with us and thank you for your insightful posts that contribute to Xchange's value for the "benefit of all".
As an AV expert, I highly value Xchange as a vital online community for the pro AV industry. It offers a powerful platform for sharing expertise, networking, and increasing brand visibility.
AVIXA Xchange provides an ideal opportunity to connect with industry professionals and establish thought leadership.!!
@Alexis Bou Farhat, CTS-D, CTS-I , thanks for your active adoption of Xchange and for sharing your experience with the community. We sought to create a valuable place for those surrounding the industry. I'm excited to learn how users are embracing and leveraging it.
Thanks for sharing your fundraising efforts with the community, @Stephen Ahlgrim, CTS-D. I'm thankful to hear of your colleague's remission - that's wonderful. Checking out your page now....
Quite an accomplishment that will be further set Yealink apart in today's hyper-competitive market! Congratulations!
Some really good points to consider when investing in new technology. Thanks for sharing @David Allara!