- AVIXA
- Xchange Members
- United States of America
About Lisa Matthews, CTS
A marketing professional and 20-year AV industry veteran, I am a proud CTS holder and enthusiastic #AVfoodie who is passionate about innovative technologies, design, and all things AV. I love sharing what this dynamic community has to offer and am excited to serve as Community Manager of AVIXA Xchange!
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Intro Content
Quick Start Guide for Systems Integrators and Consultants
Top 10 things to do on AVIXA Xchange to increase brand awareness, demonstrate thought leadership and project expertise, and engage with the pro AV community
Influencer Of
Popular Content
AVIXA Career Empowerment Event at InfoComm - Register Now!
Expert advice and resources for developing - or starting - successful careers in the AV Industry
Topics
Channels contributed to:
Conferencing & Collaboration Content Production and Streaming Digital Signage Learning SolutionsRooms participated in:
Technology Managers' Forum Xchange Managers AVIXA Diversity Council AVIXA Consultants CouncilRecent Conversations
Check out the Fun Trivia post!
Hey Xchange Members!
Do you know when the video cassette recorder (VCR) debuted? Or which popular band was first to use surround sound in concert? Check out this fun post by @Matt Bercot and be sure to follow the Global Member Services Room (and team members!) to catch each of the informative posts in their "Did You Know" series!
Have any other fun AV trivia? Share it in the comments on his post!
Did you know... | AVIXA Xchange
Show Your Badge & Save
Orlando has some great deals in store! @Shawna Tates of our Member Services team has shared a link from Visit Orlando offering discounts on dining, shopping, attractions, and more during the event. Check out all the restaurants listed! Did you know...? | AVIXA Xchange
Have you come across any other great area deals? Please share below!
eBook on Marketing for Tech Companies...coming soon!
AV Marketers! @Alan C. Brawn has provided a teaser on his upcoming eBook that I'm sure you'll want to read! Be sure to Follow him and Watch this Room so that you're alerted when it's posted!
Here's a glimpse:
Marketing to Integrators
Understand the “business nature” of the Customer
Capturing the Attention of an Integrator
Marketing to and With an Integrator.
Building Your Marketing Strategy
First Define the End Points of Marketing.
The Marketing Details: A Go to Market Analysis and Strategy
Creating the Marketing Structure-Strategy, Plan, and Budget
Marketing & Sales Collaboration
Marketing vs Sales and the Need for Collaboration
Market Insights
Market Research (Who to trust and what do do)
Building a Marketing Story and the Importance of Data
Competitive Intelligence
Competitors – Why It Is a Need-to-Know Situation
Value Beyond “we are better”.
Alan, thanks for sharing your expertise with us - I'll be watching! Who else is looking forward to the eBook??!
The "Highly Sensitive Person" in the Workplace
I found this article shared by @Alissa Haksar in our Jobs Room truly fascinating. Approximately 20% of our population are highly sensitive persons (HSP) who "process the world more deeply". The article describes the characteristics of this invaluable trait and offers some meaningful strategies for success. Whether an employee or employer, I hope you'll find it a helpful resource.
Read the post here: Too Sensitive? That May Be an Asset in the Workplace
#neurodiversity #inclusivity
Call for Entries! EUNIS Award for Best Overall AV-enabled Education Space
Recognizing the impacts of innovative audiovisual technology in higher education learning facilities, the competition is open to all higher education projects worldwide.
Learn more about the award and where the winners will be headed in this post by my colleague @Samantha Powell. Hurry, deadline for entry is March 6th!
EUNIS Award for Best Overall AV-enabled Education Space
Let's tag some of our Higher Ed #AVTweeps, solution providers... @Joe Way @Michael Pedersen @HDBaseT Alliance @LTSMG - Learning and Teaching Spaces Managers Group
#highered #edtech #technologyineducation #hybridlearning #digitallearning
AV Marketers Meet Up - Highlights from the Xchange LIVE session themed "Keep, Swap and Avoid"!
Did you attend the Meet Up led by Dan Goldstein, CMO, AVIXA? I wasn't able to join but I'm so excited that my colleague @Monisha Devaiah, Marketing Manager - APAC, AVIXA, provided a fantastic recap of the session. She posted in our community's AV Marketer's Room - I think you'll enjoy it: Keep, Swap, and Avoid
Stay connected beyond the show! Be sure to Watch the Rooms of interest to you and join in the conversations!
Question regarding Epson Projector Lumens calculation
Community members, @Jacques Booysen has asked for help in calculating lumens. We'd appreciate your help!
"Hi All, In South Africa we work with average 500 lux indoors, I have a 200" screen and would like to find the appropriate projector lumens for it. I'm looking at an Epson EB-PU2216B of 16000 lumens and contrast ratio of over 2500000:1 the calculations doesn't make sense to me although I converted to metric. I'm getting an answer of 10 000000 to the power of 10. please help."
@Donato II Oliman , @Huan Phung Thien , @Luis Valenzuela , @Steve James ...others...can you offer assistance here? Thanks!
Tips on using a webcam for home recording
Marketers, I thought you might find this article posted by @Danielle Young of @CTS (Corporate Technology Services) valuable and wish to share it with your teams. It's a quick read with some solid tips. Anxious to see what you can add to her list - How to Use Your Webcam to Record Video | AVIXA Xchange
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Recent Comments
@Cristiano Mazza, thanks for sharing the mission of the AVIXA Foundation and inviting the community to learn more! I see that there is an Industry Meet & Greet with the Foundation at the AVIXA Booth on Thursday, June 15th from 10:30-10:55. I look forward to meeting members and students, past and present!
@Joseph Valerio @Chris Fitzpatrick @Brad Sousa @Althea M Ricketts @Virginia Wu
I'm so excited to experience the UNREAL realm and eSports live showcase along with exploring the latest in virtual production solutions and....LiDAR? How is that being used!?
Congratulations, @Office 2000 Solutions Pvt. Ltd.! Having two projects named finalists in the Inavate APAC Awards is quite an achievement and speaks to the consistent excellence in your work. I hope you'll share your win with us in our Celebration of AV Excellence Room along with case studies of your exceptional projects!
Congratulations on your rebranding, @LEDDREAM Group. the new site beautifully conveys your work and brand and will certainly challenge your customers' creative thinking when imagining what's possible!
Looks like a dynamic line-up, @Legrand! Thanks for sharing your Top 10 video. Can't wait to experience them at your booth!
These are so much fun @Matt Bercot! Thanks for putting them together. Can't wait to see what's next!
And while we're on the topic of AI...have you seen the line-up of discussions happening at #InfoComm2023? Exploring the Impact of AI | AVIXA Xchange
Revolutionary, but dangerous. A fascinating look at both the dark and bright sides of AI.
With a nod to Rudyard Kipling's infamous "If", @Julian Phillips of @AVI-SPL asserts in his article "Blueprint for Success: A Business Accelerator Is Born", Systems Contractor News (SCN), to "Meet with triumph and disaster and treat those two imposters just the same.”
Phillips lays out a compelling case as to why AV industry leaders should "embrace it with open minds and open arms," offering "four ways AI can assist the AV industry to experience another 30 years of sustainable and profitable growth."
Enjoy the read and share which side of AI you're falling on - triumph, or disaster?