About Lisa Matthews, CTS - AVIXA
A marketing professional and 20-year AV industry veteran, I am a proud CTS holder and enthusiastic #AVfoodie who is passionate about innovative technologies, design, and all things AV. I love sharing what this dynamic community has to offer and am excited to serve as Community Manager of AVIXA Xchange!
Company Type
Intro Content
Quick Start Guide for Systems Integrators and Consultants
Top 10 things to do on AVIXA Xchange to increase brand awareness, demonstrate thought leadership and project expertise, and engage with the pro AV community
Influencer Of
Popular Content
Need Techs for an Upcoming Event (Urgent)
Support needed in South Carolina at the Columbia Convention Center on Friday, Feb 23rd.
Topics
Channels contributed to:
Conferencing & Collaboration Content Production and Streaming Digital Signage Learning SolutionsRooms participated in:
Technology Managers' Forum Xchange Managers AVIXA Diversity Council AVIXA Consultants CouncilRecent Conversations
Showcasing outstanding Audiovisual integration
@LEDDREAM Group has shared their win as "Best Integration in Shopping Centers 2023" and, based on the case study linked in the "Related Content" on their post, it's easy to see why!
Their dynamic multimedia digital facade project in the Puerto Venecia shopping Resort, Spain, is a culmination of immersive 3D, a rounded LED canvas that is visually stunning day and night, and an inviting grandstand area with stone bathed in light and color. Read their post, linked above, for project insights and explore the case study:
Multimedia digital façade in the Puerto Venecia shopping resort
or
Fachada digital multimedia en el shopping resort Puerto Venecia
Be sure to showcase YOUR winning projects here with the community!
What are your experiences with Active Aid Listening?
I just read @Alexis Bou Farhat, CTS-D, CTS-I's post on Active Aid Listening Systems (ALS) and was excited to learn that "in the case of compatible hearing aids or cochlear implants, the neck loop can interface with these devices to provide an enhanced listening experience."
Are these devices commonly available in universities, houses of worship, auditoriums? And how do they work in a mobile environment such as an airport or shopping mall?
Colorado State University has an opening for a Classroom Technology Experience Supervisor
I wanted to call your attention to an opening shared by @Desiree Bautista of Colorado State University in the Jobs Room. Please share with your networks. Classroom Technology Experience Supervisor position opening | AVIXA Xchange
Thanks!
How did you gain the special skills required to be a successful AV technology marketer?
In his recent article "Special Skills Required for Audiovisual Technology Marketers" shared in the Jobs Room, @Joey Davis "touches on the special abilities audiovisual technology marketers need to thrive in this dynamic and competitive industry."
What special skills and knowledge did you bring to your role as an AV marketer and how did you acquire them? Did you start out in AV in another role and bring those experiences to marketing? Did you take AV/IT courses, participate in webinars, devour trade publications, attend InfoComm...?
Please share your story and any advice you'd give a dynamic marketing pro breaking into the ProAV industry!
Choosing a microphone for a new auditorium
Hello everyone! A question was posted in Xchange's main Q&A that I wanted to bring to this room for assistance.
@Anand Munuswamy Sachudanand has asked:
"This question is from CTS-D AVIXA Activity which is from Design 1: ENV - Microphone. Microphone Pre-Amp Gain Required You need to choose a microphone for a new auditorium. Your sound source is a presenter located 2 feet (609.6 mm) away from the microphone, with a measured SPL of 72 dB. In order to route and process that signal, you need to amplify the microphone level signal to line (0 dBu). Most microphone preamplifiers will provide around 60 dB of amplification. You have a choice between two microphones: SM58: A Dynamic Microphone Equivalent Voltage Specification: -54.5 dBV/Pa (1.85 mV) MX418 A Condenser Microphone Equivalent Voltage Specification: -35.0 dBV/Pa (17.8 mV) 1 Pa = 94 dB SPL Answers: Pre-Amp Gain Required SM58: -74.29 dBu MX418/C: -54.79 dBu Till this it's OK and have understood. But given on same page is: Assuming you have a 60 dB gain in your microphone pre-amp, the SM58 is not sensitive enough for this application. The closer you can get to 0 dBu, the better the microphone will be for the application. You need 83.5 dB, but you only have 74.29 dB gain, leaving you 9.21 dB short. I have doubt on how this 83.5 dB has come. Could someone help me, please?"
Please share your expertise!
Check out the Fun Trivia post!
Hey Xchange Members!
Do you know when the video cassette recorder (VCR) debuted? Or which popular band was first to use surround sound in concert? Check out this fun post by @Matt Bercot and be sure to follow the Global Member Services Room (and team members!) to catch each of the informative posts in their "Did You Know" series!
Have any other fun AV trivia? Share it in the comments on his post!
Did you know... | AVIXA Xchange
Show Your Badge & Save
Orlando has some great deals in store! @Shawna Tates of our Member Services team has shared a link from Visit Orlando offering discounts on dining, shopping, attractions, and more during the event. Check out all the restaurants listed! Did you know...? | AVIXA Xchange
Have you come across any other great area deals? Please share below!
eBook on Marketing for Tech Companies...coming soon!
AV Marketers! @Alan C. Brawn has provided a teaser on his upcoming eBook that I'm sure you'll want to read! Be sure to Follow him and Watch this Room so that you're alerted when it's posted!
Here's a glimpse:
Marketing to Integrators
Understand the “business nature” of the Customer
Capturing the Attention of an Integrator
Marketing to and With an Integrator.
Building Your Marketing Strategy
First Define the End Points of Marketing.
The Marketing Details: A Go to Market Analysis and Strategy
Creating the Marketing Structure-Strategy, Plan, and Budget
Marketing & Sales Collaboration
Marketing vs Sales and the Need for Collaboration
Market Insights
Market Research (Who to trust and what do do)
Building a Marketing Story and the Importance of Data
Competitive Intelligence
Competitors – Why It Is a Need-to-Know Situation
Value Beyond “we are better”.
Alan, thanks for sharing your expertise with us - I'll be watching! Who else is looking forward to the eBook??!
Recent Comments
You are correct, the equation as published is incorrect. In the original chapter text the equation reads correctly. However, I asked the layout people to increase the size of the typeface of the [bracketed] section of the equation to make it more legible. In the process, the alignment of the text was compromised, an issue that was unfortunately missed by myself, the proofreaders, production editor and technical editors, until the book was already in print. This error was noted in April 2023 and has been marked down for correction in any future reprints. As I'm not sure how to post an image into a comment, I'm sorry that I can't show you the original correct version. Perhaps I'll post it as a separate thread.
Thanks for sharing that with us, @Andy Ciddor. Xchange's new Discussions feature allows for images to be included. You can just visit the room, click Create and Start a Discussion if you want to post the image referenced. AVIXA CTS Study Group | AVIXA Xchange.
@María Eugenia Friedlmeier, I've always enjoyed your articles and comments on Xchange - what a privilege to get to hear your story and learn more about @Molver Technology S.A.! Thanks for letting us get to know you. And, of course, I LOVE hearing how you view and use Xchange!
Keeping young minds engaged and challenged, getting them excited about learning (and introducing them to career opportunities in tech!)....thanks for sharing the examples, guidelines, and potential of active learning, @Jeroen De Keyser!
Thank you Lisa good information!
Thank you, @Eric Murphy. I'm glad you found it useful, and I appreciate the feedback.
For anyone wanting to take a deeper dive into content-sharing with the community, please check out How to Write Compelling Content to Engage the Audiovisual Community | AVIXA Xchange.
Excellent condensing of the process for a successful post. With 50 years in marketing and 40 years in AV I concur!
Thanks, @Alan C. Brawn! You know how much I value your expertise! I'm hoping to inspire our members to share their projects and knowledge with the community!
Great story behind this case study. I love that Human Bean is in tune with reducing its customers' frustrations by providing clear, crisp communication that improves efficiency and accuracy. @Panasonic Connect sounds like the perfect solution and partner. Thanks for sharing @Kiosk Manufacturer Association
Congratulations on a successful event, @Koreth Mathew. I'm intrigued by your panel discussion on the Convergence of AV and IT focused on the healthcare community. Can you share some of the key outcomes of that discussion as well as the applications presented in your live demonstrations?
Thanks for the great retrospective, @LEDDREAM Group, and congratulations on your many amazing contributions! What an impact you're making. As always, I look forward to your next exciting project and post!
Xchange members, if you're not already following LEDDREAM Group, I'd suggest you do so!