Let's dive deeper into marketing! I am a Marketing Manager at MAXHUB and have been in the field for over 5 years. This being my first time in the industry I have become aware of some of the things that work well within the AV industry, and the things that effort seems to do little. This room is to let us marketers communicate about the things that have worked!
1. Google Ads
Researching your keywords is essential in this one, doing so has made it so that some of my ads have a 7-10% click-through rate on most days. Make sure you are setting realistic budget goals and you are golden. This is a great way to get leads into the door, add products to the cart, and create leads. I highly recommend a keyword researcher, however, you can use Google once you have your ad set up and it will let you add/block certain related keywords to your goods or services.
2. Email Blasts
I have a 37% average open rate on my emails from Infocomm, if you can draw interest to your email with a question or by creating an incentive I have found that many more people are willing to click on an email. I use my own Amazon SMTP server for mass mail send-outs and an email builder to draft them to save on costs for huge email lists, but, if you are just starting out I would suggest Mailchimp or even Shopify has an amazing email campaign builder. Make sure you use a combination on gifs/videos/pictures and have content that is different!
Think printables such as spec sheets, brochures, case studies, as well as small items that people use daily. (USB sticks, chargers, shirts, hats, etc...) These allow your brand or outfit to give something to a client or potential customer that lets them remember you at a later point in time. Present yourself in a positive light with a UBP and you are good to go!
1. Print ads
When was the last time you saw anyone pick up a magazine besides at a dentist's office? Print ads are expensive and in my experience don't do a whole lot unless your product is a Walker Screen Mount in Seniors Digest. I think magazines are dinosaur marketing tools and if you really want to reach your target demographic, then electronic formats are what you should be working on.
The people using these apps are not the type of people that are looking for products/services unless it is clothing or weird quirky gifts from wish.com. I say you stay away from these social media avenues as they are built for an entirely different purpose of product marketing that only few people will see results from. I know many people have found success marketing their products on Facebook and that is probably the only one I would suggest you try if any.
I hope some of these helped you out! Connect with me on LinkedIn if you would like to collaborate on anything!