AV Marketers! @Alan C. Brawn has provided a teaser on his upcoming eBook that I'm sure you'll want to read! Be sure to Follow him and Watch this Room so that you're alerted when it's posted!
Here's a glimpse:
Marketing to Integrators
Understand the “business nature” of the Customer
Capturing the Attention of an Integrator
Marketing to and With an Integrator.
Building Your Marketing Strategy
First Define the End Points of Marketing.
The Marketing Details: A Go to Market Analysis and Strategy
Creating the Marketing Structure-Strategy, Plan, and Budget
Marketing & Sales Collaboration
Marketing vs Sales and the Need for Collaboration
Market Research (Who to trust and what do do)
Building a Marketing Story and the Importance of Data
Competitors – Why It Is a Need-to-Know Situation
Value Beyond “we are better”.
Alan, thanks for sharing your expertise with us - I'll be watching! Who else is looking forward to the eBook??!
Who will be at InfoComm?
Add the Marketing Meetup to your calendar now: June 15 at 2 pm. (Check out the preview schedule -- more coming -- of Xchange LIVE in Orlando.)In the meantime, chime in with what you want the moderated Marketing Meetup to cover.
At ISE, we did a round-up of "keep, swap and avoid." Should we try the same concept at InfoComm? Or is there something else top of mind that you want to discuss with your AV marketing peers?
Now in its 11th year our annual count of networked AV products is available. It has become the benchmark for tracking trends in the industry and is used by product managers, investors and marketeers.
For the second year we have expanded our coverage of video products.
Its completely free here: https://rhconsulting.uk/blog/networked-audio-products-2023/
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