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About Lisa Matthews, CTS - AVIXA
A marketing professional and 20-year AV industry veteran, I am a proud CTS holder and enthusiastic #AVfoodie who is passionate about innovative technologies, design, and all things AV. I love sharing what this dynamic community has to offer and am excited to serve as Community Manager of AVIXA Xchange!
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Intro Content
Quick Start Guide for Systems Integrators and Consultants
Top 10 things to do on AVIXA Xchange to increase brand awareness, demonstrate thought leadership and project expertise, and engage with the pro AV community
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Conferencing & Collaboration Content Production and Streaming Digital Signage Learning SolutionsRooms participated in:
Technology Managers' Forum Xchange Managers AVIXA Diversity Council AVIXA Consultants CouncilRecent Conversations
How did you gain the special skills required to be a successful AV technology marketer?
In his recent article "Special Skills Required for Audiovisual Technology Marketers" shared in the Jobs Room, @Joey Davis "touches on the special abilities audiovisual technology marketers need to thrive in this dynamic and competitive industry."
What special skills and knowledge did you bring to your role as an AV marketer and how did you acquire them? Did you start out in AV in another role and bring those experiences to marketing? Did you take AV/IT courses, participate in webinars, devour trade publications, attend InfoComm...?
Please share your story and any advice you'd give a dynamic marketing pro breaking into the ProAV industry!
Choosing a microphone for a new auditorium
Hello everyone! A question was posted in Xchange's main Q&A that I wanted to bring to this room for assistance.
@Anand Munuswamy Sachudanand has asked:
"This question is from CTS-D AVIXA Activity which is from Design 1: ENV - Microphone. Microphone Pre-Amp Gain Required You need to choose a microphone for a new auditorium. Your sound source is a presenter located 2 feet (609.6 mm) away from the microphone, with a measured SPL of 72 dB. In order to route and process that signal, you need to amplify the microphone level signal to line (0 dBu). Most microphone preamplifiers will provide around 60 dB of amplification. You have a choice between two microphones: SM58: A Dynamic Microphone Equivalent Voltage Specification: -54.5 dBV/Pa (1.85 mV) MX418 A Condenser Microphone Equivalent Voltage Specification: -35.0 dBV/Pa (17.8 mV) 1 Pa = 94 dB SPL Answers: Pre-Amp Gain Required SM58: -74.29 dBu MX418/C: -54.79 dBu Till this it's OK and have understood. But given on same page is: Assuming you have a 60 dB gain in your microphone pre-amp, the SM58 is not sensitive enough for this application. The closer you can get to 0 dBu, the better the microphone will be for the application. You need 83.5 dB, but you only have 74.29 dB gain, leaving you 9.21 dB short. I have doubt on how this 83.5 dB has come. Could someone help me, please?"
Please share your expertise!
Check out the Fun Trivia post!
Hey Xchange Members!
Do you know when the video cassette recorder (VCR) debuted? Or which popular band was first to use surround sound in concert? Check out this fun post by @Matt Bercot and be sure to follow the Global Member Services Room (and team members!) to catch each of the informative posts in their "Did You Know" series!
Have any other fun AV trivia? Share it in the comments on his post!
Did you know... | AVIXA Xchange
Show Your Badge & Save
Orlando has some great deals in store! @Shawna Tates of our Member Services team has shared a link from Visit Orlando offering discounts on dining, shopping, attractions, and more during the event. Check out all the restaurants listed! Did you know...? | AVIXA Xchange
Have you come across any other great area deals? Please share below!
eBook on Marketing for Tech Companies...coming soon!
AV Marketers! @Alan C. Brawn has provided a teaser on his upcoming eBook that I'm sure you'll want to read! Be sure to Follow him and Watch this Room so that you're alerted when it's posted!
Here's a glimpse:
Marketing to Integrators
Understand the “business nature” of the Customer
Capturing the Attention of an Integrator
Marketing to and With an Integrator.
Building Your Marketing Strategy
First Define the End Points of Marketing.
The Marketing Details: A Go to Market Analysis and Strategy
Creating the Marketing Structure-Strategy, Plan, and Budget
Marketing & Sales Collaboration
Marketing vs Sales and the Need for Collaboration
Market Insights
Market Research (Who to trust and what do do)
Building a Marketing Story and the Importance of Data
Competitive Intelligence
Competitors – Why It Is a Need-to-Know Situation
Value Beyond “we are better”.
Alan, thanks for sharing your expertise with us - I'll be watching! Who else is looking forward to the eBook??!
The "Highly Sensitive Person" in the Workplace
I found this article shared by @Alissa Haksar in our Jobs Room truly fascinating. Approximately 20% of our population are highly sensitive persons (HSP) who "process the world more deeply". The article describes the characteristics of this invaluable trait and offers some meaningful strategies for success. Whether an employee or employer, I hope you'll find it a helpful resource.
Read the post here: Too Sensitive? That May Be an Asset in the Workplace
#neurodiversity #inclusivity
Call for Entries! EUNIS Award for Best Overall AV-enabled Education Space
Recognizing the impacts of innovative audiovisual technology in higher education learning facilities, the competition is open to all higher education projects worldwide.
Learn more about the award and where the winners will be headed in this post by my colleague @Samantha Powell. Hurry, deadline for entry is March 6th!
EUNIS Award for Best Overall AV-enabled Education Space
Let's tag some of our Higher Ed #AVTweeps, solution providers... @Joe Way @Michael Pedersen @HDBaseT Alliance @LTSMG - Learning and Teaching Spaces Managers Group
#highered #edtech #technologyineducation #hybridlearning #digitallearning
AV Marketers Meet Up - Highlights from the Xchange LIVE session themed "Keep, Swap and Avoid"!
Did you attend the Meet Up led by Dan Goldstein, CMO, AVIXA? I wasn't able to join but I'm so excited that my colleague @Monisha Devaiah, Marketing Manager - APAC, AVIXA, provided a fantastic recap of the session. She posted in our community's AV Marketer's Room - I think you'll enjoy it: Keep, Swap, and Avoid
Stay connected beyond the show! Be sure to Watch the Rooms of interest to you and join in the conversations!
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Experts Like Lisa Matthews, CTS - AVIXA
Recent Comments
just curious Does anybody read this here?
Hi @Dmitry Klepikov and thank you for sharing your project with the community. Yes, please know that Xchange members are consuming your content and that it is not only reaching those visiting the community but it is also included in their Daily/Weekly Digests based on the channels and rooms they are subscribed to (Watching). You can access your analytics by clicking your avatar and selecting "My Analytics". You can adjust your date parameters and wait just a moment for the analytics to populate. You'll also note that content lives on, with many posts continuing to gain views months after being posted. And please know that you can always reach out to me with any questions! For now, I'm looking forward to seeing your "single very big and famous space"!!
As for our members, please encourage fellow Xchange members to continue sharing their project stories and expertise by clicking the Like, adding a comment, or tagging in a colleague who might be interested.
Welcome to the community, @Videri! We're glad you're here and look forward to learning more!
Xchange members, check out Videri's profile and give them a Follow! And if you've worked with them or experienced one of their projects, please share in the comments!
Hello, the Register Now link doesn't seem to work for me. Does it work for anyone?
Thanks @Michael Lewis ! I'll fix the link above. Try this: The Future of Work Spaces is All About Experiences | Avocor (exertisalmo.com)
Hey marketers! Let's weigh in on @Agil Huseynov's query! Agil, as you LED Solutions has expanded its product and service offerings, I think a refresh would be impactful in communicating your brand.
Chime in and @tag others here in the community who might wish to offer some sage advice! I'll start. @Craig Keefner, @David Keene, @Alan C. Brawn, @Nicole Verardi
@Rusty Stewart, thanks for sharing your insights. The AV/IT convergence is a critical aspect in healthcare - from interoperability issues to operating room management and across every aspect of patient care. I'd love to have you share any use cases from Marshall Industries and discuss any instances of collaborating with an IT team that resulted in improved care and efficiencies.
Great article @Sachin Aathreya !!!
Highlights from your article to me are:
* Compatibility and Interoperability
* Training and Handholding Support
Companies should always remember that whatever technology they chose, it has to be EASY to use, EASY to implement, and EASY to expand. Also, it´s vital to keep in mind that all technology vendors are an important part of an Ecosystem, and so we should all work on promoting compatibility and interoperability. That´s why we all need to develop solutions that take in consideration the different needs of the company, employees, providers and customers.
Then, when people gets familiar with the technology, we can help them to make the best out of their experience and also to easily manage troubleshooting whenever it´s required just as simlple as if they were using their daily electronics (TV, smart phone, computer).
When they get to the level where they understand that technology is there to make their lives simpler, and not the opposite, then we will have happy end user willing to try new things everyday.
Wow, @CARLOS MURILL0, that is a comprehensive path to customer success! Having them access your LMS is brilliant - allows you to keep the content fresh and up-to-date, along with ongoing live sessions. Congratulations and thanks so much for sharing!
Eager to learn more from the community - please build on what Sachin and Carlos have shared!
Great question! The short answer is to make up for the losses in the transformers.
Many years ago, I was doing the calculations for distributed loudspeaker systems and then doing physical measurements to see the accuracy of the methods. It turned out the measurements were not very close to the calculations. The measure impedance at the amplifier was always less than the calculated amount. It turns out the part missing was the transformer specifications. Looking at loudspeaker specifications, many times there is no mention of the transformer. Every transformer has loss.
I'm a bit concerned about your comment about 1.2x multiplier as the math sheet that is given at the CTS-D test offers a 1.5x multiplier. I will have to review the Study Guide and see if we need to these into alignment.
I multiplier of 1.2 is really subtracting about 0.8dB and a multiplier of 1.5 is subtracting about 1.8dB from the output. Or, put the other way, the amplifier needs an additional 0.8 or 1.8dB gain to make up for the transformer loss. Based on my measurements, I would opt for the larger number. Remember, a 3dB change is doubling the wattage of the amplifier.
In practice, under sizing an amplifier can cause real problems. An under sized amplifier will clip and distort the audio signal. If clipping continues over an extended period, the loudspeakers can overheat and damage the coils. The amplifier will be drawing as much current as it can, overheating the amplifier circuits which can cause premature failure. The audio quality coming from the system will not sound very good.
I hope that helps answer your question.
awesome. Thanks, @Paul Streffon, CTS-D, CTS-I! And thanks for bringing this question to the group, @Christopher Eloranta!
Great article @Sachin Aathreya !!!
Highlights from your article to me are:
* Compatibility and Interoperability
* Training and Handholding Support
Companies should always remember that whatever technology they chose, it has to be EASY to use, EASY to implement, and EASY to expand. Also, it´s vital to keep in mind that all technology vendors are an important part of an Ecosystem, and so we should all work on promoting compatibility and interoperability. That´s why we all need to develop solutions that take in consideration the different needs of the company, employees, providers and customers.
Then, when people gets familiar with the technology, we can help them to make the best out of their experience and also to easily manage troubleshooting whenever it´s required just as simlple as if they were using their daily electronics (TV, smart phone, computer).
When they get to the level where they understand that technology is there to make their lives simpler, and not the opposite, then we will have happy end user willing to try new things everyday.
Great points, @Sachin Aathreya and @CARLOS MURILL0. I agree that it's critical to take into account the needs of the individuals and the company - you're spot on with compatibility and interoperability. And yes, training - getting them comfortable using the system is essential for adoption and ultimately, the system's success.
I'd love to hear what you, and others, are doing to promote adoption - who on your team provides the initial training and how is that presented (in person, video...), what materials are created for the customer for reference, how does the end user initiate a support call....?