If you find yourself at the AVIXA XChange Live booth during Infocomm week, rest assured you’ll find a who’s who in #proAV today. While checking out Dana’s Xchange Content session that Friday, I was introduced to two #proAV innovators from Frisco, Texas (a second home for me). After nerding out about the growth of the DFW area and #proAV’s role in the region, I knew I had to link up with them next time I was in town! 

Luckily, I was able sit down over coffee with Ben and Kevin to discuss AV Launchpad’s mission and approach to technology, collaboration and engagement. AV Launchpad is the arm of AutomateDXP that works directly with the AV industry. 

Disrupting the industry was a key theme of our chat, as Ben was passionate about developing solutions for underserved small and medium-sized businesses. Our convo in a coffeeshop was rather timely, as we discussed how AV Launchpad helps business by managing their brand reputation through streamlining online reviews on platforms like Google and Yelp.

Their diversity of LLMs was a huge takeaway for me. Kevin shared how their Voice AI receptionist can leverage internal data as an alternative to IVR (Interactive Voice Response). Their Automate LinkedIn IQ™  is a lead generation platform built on top of LinkedIn and Sales Navigator, which aids in generating nurtured connections in a world of spam and solicitation.  

Below are some further insights from their team: 

How do you tailor your work for different industries or business sizes? 

At AV Launchpad, we work with businesses of every size, from small, family-run shops to large enterprises. Our solutions are designed to adapt to the unique challenges each organization faces. 

What makes our approach different is that our tools are built on real-world problems we’ve experienced ourselves. Our journey began in the AV industry, where we faced operational hurdles that many companies still struggle with today. Those challenges inspired the products we’ve developed, solutions created in practice, not theory, with a deep understanding of what businesses truly need to succeed. 

Can you share examples of how AV Launchpad/Automate DXP has directly impacted a client’s brand awareness or sales? 

Helping businesses grow, scale, and succeed in brand, operations, and sales is at the core of what we do with our Automate IQ Suite.  

One of our most impactful tools around brand awareness is Automate SEO IQ™, which helps local businesses improve their visibility and credibility online.  With SEO IQ™, we audit a company’s entire digital presence, whether one location or many, then optimize websites and Google Business Profiles to boost search rankings. We also build credibility by linking client sites to trusted sources, improving reputation and authority.  Many clients who once struggled with SEO now rank higher, attract more customers, and see measurable growth in both brand awareness and sales.  The SEO landscape is changing and we are not only adapting but at the forefront of all the technologies to help keep companies and their products and services top of list and top of mind. 

Our LinkedIn IQ™ is an AI-powered sales prospecting platform designed to make connecting outbound effortless. With our tools, you can: 

• Prospect smarter → Target high-intent LinkedIn leads and automate outreach with AI 

• Engage at scale → Send personalized messages that boost reply rates 

• Convert more efficiently → Build trust, manage meetings, and tailor your communication style to each prospect 

• Optimize continuously → Gain insights into team performance, uncover bottlenecks, and increase efficiency 

Are you leveraging AI or automation in your efficiency or distribution workflows? 

AI is at the heart of everything we do. We know many businesses struggle with adoption, often because they don’t know where to start. That’s why our IQ Suite is built on a diverse set of AI models, giving companies practical ways to harness both agentic and generative AI. 

Our engineering team is constantly exploring new applications, ensuring our products evolve to deliver greater efficiency and value. Just as businesses once had to adapt to modern websites and software, we see AI as the next major shift. Our mission is to make that transition seamless, helping organizations of all sizes use AI to streamline operations, improve decision-making, and work smarter every day. 

Do you offer training or toolkits for clients to continue thriving in the AV industry? 

We take a partnership-first approach with every customer. At AV Launchpad, we don’t just provide tools, we work closely with clients to ensure they’re trained, confident, and fully empowered to get the most out of our solutions.

This includes hands-on training sessions, tailored resources, and ongoing support to help businesses integrate our products effectively. Beyond that, we engage with our communities to share insights on how technology can drive measurable business benefits. By combining training, resources, and collaboration, we help our clients not just adopt new solutions, but thrive with them. 

What innovations are you exploring to stay ahead in the B2B AV space? 

We believe AI today is where the internet was in its earliest days, basic, promising, and on the brink of revolution. Just as websites evolved into powerful platforms that reshaped industries, AI is poised to do the same, and we’re committed to leading that transformation.

At AV Launchpad, innovation isn’t just about technology, it’s also about education and collaboration. We actively share insights with business owners, while investing in our team and customers to experiment with new AI-driven solutions that solve real business challenges.

Our strength comes from our people. With a team that blends AV industry experience and enterprise tech expertise, we’re constantly building forward-looking solutions that help businesses stay ahead in an evolving digital landscape.

Ultimately, evolution in the #proAV industry requires real solutions for real people. And AV Launchpad’s technology solutions seek not to replace the human element but augment our workflow and future growth. Thank you again to Lisa Matthews for connecting us for this conversation! 

(Learn more about what AV Launch Pad’s products and services tailored to AV companies by clicking the following link: here! As an AVIXA member, schedule a no cost and no obligation consultation readiness assessment”)