Craig Park (He/Him)
- Xchange Members
- United States of America
About Craig Park
As an architect by training (BS Architecture, Cal Poly SLO) and a collaborative technologist with four decades of practice, I’m passionate about mentoring the next generation of AV professionals at the intersection of technology, strategy, and leadership. I have been active in AVIXA since 1986 and served on the national board from 1993–2000. I am a Fellow of the Society for Marketing Professional Services (SMPS) and an Associate member of the American Institute of Architects.
I serve as Director of Digital Experience Design at Clark & Enersen, a 200-person interdisciplinary architecture and engineering firm, where I lead the planning and design of integrated audiovisual and digital experience environments for higher education, healthcare, and research clients. In parallel, through my personal advisory practice at CraigPark.Company, I counsel AEC and technology organizations on business strategy, collaborative design and delivery, and growth leadership.
My expertise spans systems design, integrated building technology planning, and strategic business development. I bring an award-winning, B2B design-thinking approach developed through leadership roles with national AEC and technology firms. Across both institutional and consulting roles, I have led marketing and growth strategy, designed future-ready learning and simulation environments, and helped organizations implement AI-powered tools that scale expertise and performance.
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Department
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Intro Content
The Power of Collaboration: Elevating Your AV Integration Firm’s Role in the AEC Team
Influencer Of
Topics
Channels contributed to:
Conferencing & Collaboration Digital Signage Learning Solutions Command and ControlRooms participated in:
Technology Managers' Forum IT and Networked AV Xchange Community Chat A Culture of InclusionRecent Discussions
What's in Your "Marketing" Stack?
Recent Comments
Thank you @Craig Park for this amazing podcast! it’s quickly become my favorite way to make the traffic time fly by.
Thank you, Mohanned! It's been a great experience putting these together.
Under-rated and under-applied. Well said! Thank you.
Justin, well said! I continually look at prompt design as the key to effective AI usage. Notwithstanding a great prompt, AI agentics often "invent" information to fill in the gaps. Solid prompts, and review/revise/regenerate directorial input leads to better outputs.
Mohannad, thanks for posting this. And thank you for reaching out to schedule our talk. I really enjoyed our conversation. It proved you can have a coffee at 10 am EST and 4 pm Saudi Arabia Standard Time and have fun too.
We need more 'casual conversation' in xChange and in the industry. We share common challenges, and together we can create solutions. AI, AVoIP, IPMX, and other emerging technology trends deserve our close attention and continued development to demonstrate our value to the clients we serve in the workplace, education, healthcare, retail, and entertainment sectors.
Such tools like this can really make life easier for consultants and integrators,,,
excited to see where this goes!
Agree. I expect we'll see tools developed that will address this workflow consistent with CSI/Masterformat guidelines for comprehensive specifications.
AI-powered specification tools are the way! When took about AI being agile and efficient, we need to talk about these technologies more
Agree. AI can easily interpret equipment bills of materials and create room specifications that follow CSI/Masterformat guidelines.
AGI is still theoretical.
But coming "real soon now" to a practice near you. Companies wanting first mover advantage are shifting strategies to embrace collaborative AI orchestration.
Thanks for the callout @Craig Park.
There is so much opportunity for our industry to take advantage of amid the AI shifts underway, The NEXXT initiative is still in build mode, lot's of work underway over the summer in preparation for the northern fall return from vacations etc.
Most exciting is we are now in testing/PoC for the NEXXT "Digital Community" platform! If anyone is interest in participating in an expanded group we are opening the platform up to for feedback in mid Aug, please msg me.
NEXXT is being built to serve you, to respond to the needs you have to thrive, to be a trusted place for our industry to get RoI on their efforts to learn and evolve in this moment. So if you want to be a part of shaping that, of leading in this moment, we want to hear from/need you.
@Byron Tarry Happy to help spread the word!