Craig Park
- Xchange Members
- United States of America
About Craig Park
As an architect by training and a collaborative technologist with 40 years of practice, my passions center on sharing insights on strategic marketing and business development, integrated building technology innovation, and leadership development.
I bring an award-winning B2B technology design thinking approach for national AEC and technology firms, backed by a history of marketing and sales leadership. My goal is to deliver innovative customer-focused solutions and client-focused technology strategies to enable a remarkable and memorable digital experience.
My marketing and technology expertise combines C-level integrated marketing strategy experience, deep technical knowledge in AV/IT design solutions, and extensive project experience with national corporate, educational, healthcare, and government clients.
I am known throughout the AEC industry for my thought leadership, creativity, energy, and integrity. I share my extensive experience writing and speaking on leading-edge marketing, design, and technology topics in AEC industry forums and publications.
My personal website, CatalystFactor, is a resource for growth strategies, leadership development, and marketing innovation.
Company Type
Department
Language
Intro Content
The Power of Collaboration: Elevating Your AV Integration Firm’s Role in the AEC Team
Influencer Of
Virginia Molina
Gerente de Marketing | Coordinadora de Relaciones Globales | Embajadora de AVIXA Xchange | Embajadora de SAVe, Proyecciones Digitales - GPA Argentina y Uruguay
Popular Content
Topics
Channels contributed to:
Conferencing & Collaboration Digital Signage Learning Solutions Business of AVRooms participated in:
Technology Managers' Forum IT and Networked AV Xchange Community Chat A Culture of InclusionRecent Discussions
What's in Your "Marketing" Stack?
Products, Services, or Solutions: What's in Your Wallet?
Details
-
Website
-
Telephone843.414.4404
Online Elsewhere
-
LinkedIn
Experts Like Craig Park
Recent Comments
Thanks for sharing this, @Craig Park. Some really helpful examples and powerful takeaways that I'm sure many will find timely and valuable.
I'd love to hear from others. Does your company host a roundtable or showcase wins in any way? What programs have you implemented or thought about launching?
Thanks, Lisa. It's often the little things that build culture and improve overall performance.
Given the rampant disregard for institutional norms and processes evidenced by the Trump/Musk administration's unconstitutional DOGE efforts to date, I don't hold any of your optimism that the end of the Department of Education is anything but a harbinger of an authoritarian takeover. We all need to raise our voices to our elected representatives and say "STOP!" This isn't some minor blip on the AV industry radar. It's the end of the world as we know it. And, I, for one, DO NOT feel fine.
Hello, great observations, and I generally agree with all of this (I have an article pending for Sound & VIdeo Contractor on the same topic). But beyond communication there is still an essential disconnect that is not usually addressed--at least not on projects I've experienced.
What we call AV (or more broadly all the technology that falls outside of traditional electrical work in construction projects) is still seen as an add-on, not a central component of the design process. If we are really going to make this a less chaotic process, with better outcomes, the AEC world needs to add a T for Technology to the traditional MEP (mechanical/electrical/plumbing). AV, networking, DAS, etc. need to be considered as a critical utility, not something added later.
This also means bringing AEC up to speed on the developments that could change the way projects are designed. Just look at the "symbols" page of some typical commercial electrical or lighting drawings to see how out of touch things are getting!
Changing this will be tough, the AEC biz has methods and processes that are well entrenched, and nobody wants to bring in a new set of complications. Being fluent (and respectful) in their ways is definitely important to building trust, which will hopefully lead to a more open dialogue.
Thanks. We (my Digital Experience Design team at Clark & Enersen) do that exactly. The "T-sheets" contain the notes, schedules, details, plus plans, rcps, elevations & details for Division 27 & 28 AV, IT, and Security systems. Saves a lot of time and results in better coordination. We are fortunate to have an MEP team in-house too who were happy to move tech designs to their own space.
What a great article! This is the kind of talk we Av professionals need so bad. To recognise the we live inside of a bigger ecosystem and, if anything, we are the ones that are new so, we need to teach others and make a double effort to comprehend other specialties in order to be accepted as one.
Thank you. That's why I started publishing this series.
Hi@Craig Park !
It’s nice to see you on Xchange! Empathy in leadership is a topic very relevant to me. I invite you to check out the brAVe [skills] podcast, where we discuss leadership and the topics therein which we believe are the most impactful for leaders, businesses, and organizations of any kind. Links in my description!
Thanks for the note, Leon. I've bookmarked you podcast with my friend Lisa Stephens for my next listening.
Leadership development has been a focus for most of my career, first as a protégé and now as a mentor.
My book, with Barbara Shuck, The Architecture of Vision, was the culmination of 4 years of surveys and interviews of over 125 AEC industry leaders. The results found consistent themes of inspiration, innovation, and integrity as core tenets of successful leadership and empathy the most important trait.
We'd love to share our story on your podcast.
Very helpful!
Thank you for sharing it
You are very welcome.
As someone who came to AVIXA from outside of AV and is still learning, this is really useful! Bookmarking this for the future. Thank you!
You are welcome. Happy to share my experience.
@Craig Park, great article that I'm sure many will find helpful! Thanks for sharing your expertise. I'll look forward to your next post and would encourage others to follow you so they don't miss it!
Thanks, @LisaMathews! This is an area of the business of AV that can help a lot of firms grow.