- AVIXA
- Xchange Members
- India
About Monisha Devaiah
I lead AVIXA’s APAC marketing and communications initiatives, which include member communication, vertical market events, educational programmes and AVIXA’s brand presence at the association’s trade shows in the region.
I look forward to making new connections on the Xchange and leverage digital as a medium to offer value to members and support the association’s commitment of being a hub for AV in the region.
https://xchange.avixa.org/users/avixa
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Conferencing & Collaboration Digital Signage Learning Solutions Business of AVRooms participated in:
APAC Member Forum A Culture of Inclusion ISE IntegrateRecent Conversations
Meet AVIXA at ISE 2023
ISE 2023 is right around the corner. Members of the AVIXA Asia Pacific team look forward to connecting with visitors from the Asia Pacific region at the show in Fira, Barcelona.
Also don't miss an opportunity to connect at the AVIXA Xchange Live booth 3Q400 in Hall 3. We have a host of interactive sessions with thought leaders from the industry and events to network with colleagues and peers.
Comment on this thread below if you would like to meet the team for a quick catch up!
@Jonathan Seller @Joey Choo
Projection Mapping Solutions - Helps raise the bar for tourism in India.
It's not very often that a mainstream business media covers a story on AV technologies and the case studies on 'how it's done' !
Very interesting coverage featuring @Barco 's solutions in News 18 ( part of CNN).
The promotion of digital innovation and AV technology augurs well with the key messaging of tourism bouncing back and a digital first India.
How Barco's Arrival in Indian Tourism Sector Signaled The Dawn of A New Era (news18.com)
Experts Like Monisha Devaiah
Recent Comments
These are some great tips @Ben Thomas and David Phelps. Definitely a good topic for new entrants in AV and for those who want to expand their horizons within the AV industry.
Wonderful coverage @Koreth Mathew. Glad to see this! Here's wishing the team the very best in whatever you have all set to achieve. I also read in the article that you are focusing on sustainability. You may also want to check out the room Sustainable AV on the Xchange and share your journey/updates on sustainability there.
Sustainable AV | AVIXA Xchange
This is indeed a great initiative! Congratulations team
Sounds like a fantastic event. I love that the 4 locations were brought together - so unifying. Thank you @Kramer for hosting. And those cakes look awesome!
Hi @Lisa Matthews, CTS - There were many interesting insights and ideas that came up during the meet up. They suggested topics like personal branding, finances, mentoring, career guidance and even technical seminars. Members were also keen to meet more often, organize day trips and spend lighter moments getting to know each other, while growing the community.
Sounds like a fantastic event. I love that the 4 locations were brought together - so unifying. Thank you @Kramer for hosting. And those cakes look awesome!
Hi @Lisa Matthews, CTS - it was indeed a wonderful event. Thanks to remote collaboration, we were able to meet so many women in AV across India. Special thanks to @Kirti S Shetti and her team at Kramer India and @Prabha Lakshmi and her team at Office 2000 for all their support in making this event happen at a short notice.
@Monisha Devaiah, thanks for this terrific recap - this was one event I'd really wanted to attend! I love that added "P" for purpose. Keeping that in focus helps drive everything.
I'd like to hear more about the concept of partnering with synergistic companies. (Hey, the idea seemed to work for super bowl ads!) I've had experience partnering with physical security providers, custom furniture designers, etc. - what were some other examples that were discussed?
@Lisa Matthews, CTS - I loved these nuggets from the discussion as well. The discussion on partnerships mainly centered around the fact that, AV industry by nature is driven by partnerships. Not so long ago the trade show booths were just very specific to single brands, but today, there are many similar, symbiotic partnerships that are coming together in shows. It was great to hear from Ellese Felhberg, Director of Global Marketing at GPA, who spoke about how a marketer's role is going global and how building partnerships is becoming an essential part of how we leverage our strengths in a post pandemic world.
Even though marketing is not my area I’m curious on how we are part of it in many ways without knowing it, to me is almost impressive that tik tok is a powerful tool to consider for 2023 and currently used already by many companies as their strategy, hard to imagine when I’m not tik tok user.
This changes in the importance of platforms make us get out of our social media comfort zone, it is very hard to keep updated in the use of emerging communication platforms and others that has been for long time but for some reasons we haven’t tried, I feel quite obsolete in some way.
I’m going to take a time to carefully analyze the report, it is very useful this data that might help a lot in my area.
Thanks for the insight @Monisha Devaiah
@Antonio Vaca thank you for sharing your thoughts on the topic of new social platforms. It certainly is difficult to keep up with all of them. Even as a marketer, it's overwhelming to keep myself abreast with multiple channels, track their effectiveness and constantly keep the content engine running. The guiding principle of course is to be present where your target audience is and invest resources in creating winning content. Having said that video is a powerful tool and creating simple short, form videos will always resonate with your audience.
Thank you Monisha and Lisa @Monisha Devaiah @Lisa Matthews, CTS I love Axixa Exchange and thanks for sharing the great resources and connection :)
Great to know that @Annie Thuy Tran ! Please feel free to share articles /insights under relevant channels whenever you get a chance.