With a background in content strategy, brand management, and community building for global franchises like Star Wars and Star Trek, I’ve spent my career connecting people to the stories they love. At AVIXA, I’m doing the same—only now, the story is AV itself: how it connects, empowers, and transforms us. I’m especially drawn to the intersection of AV and pop culture, immersive tech, and storytelling. I’m here to help others unlock the potential of Xchange—whether it’s building their brand, expanding their reach, or just finding their people.
Racheal Aye , CTS
Xchange Advocate EMEA Region / Audio Visual Presales Engineer, Blue crane communications (U) Ltd
About Me
I am a Certified Technology Specialist (CTS) with a background in Mobile and
Satellite Communication Engineering from the International University of East Africa
(IUEA). My passion for technology and curiosity led me to the audiovisual industry
during the COVID-19 lockdown. Since then, I’ve supported and led AV projects
across Uganda, including digital signage, video conferencing, e-learning studios, and
public address systems. I’m dedicated to raising awareness of AV technology in East
Africa and hold a Google Digital Marketing certification to enhance the promotion of
AV solutions in the region through media.
Skills and Expertise
Design and Proposal Writing: Crafting comprehensive and tailored AV solutions for clients.
Project Experience: Expertise in designing AV systems for stadiums, learning environments, boardrooms, and digital signage.
Technical Certifications:
AVIXA CTS (Certified Technology Specialist)
Dante Certification from Audinate Dante
Interests
We are a tech-savvy creative multimedia production agency specializing in the concept, design, and production of immersive and interactive experiences for events and brand activations across North America and beyond.
With expertise in projection mapping, interactive brand experiences, multimedia content production, and immersive 3D content for brand awareness, Go2 creatively leverages technology to design unforgettable experiences.
As AVIXA's manager of editorial content, I bring to the role fifteen years of marketing experience and ten working predominantly in editorial and video content. I've spent many years in the entertainment industry working for Nickelodeon, Lucasfilm, Disney, and even a small theater in the heart of Florence, Italy. I love great stories and finding the right way to tell them. I am also a stop-motion animation aficionado who makes puppets and writes books. And if you have a food-related AV story, I'd love to hear it!
As an architect by training (BS Architecture, Cal Poly SLO) and a collaborative technologist with four decades of practice, I’m passionate about mentoring the next generation of AV professionals in the intersection of technology, strategy, and leadership. I've been active in AVIXA since 1986, and served on the national board, 1993-2000. I'm a Fellow of the Society of Marketing Professional Services (SMPS), and an Associate member of the American Institute of Architects.
My expertise spans audiovisual systems design, integrated building technology, strategic business development, and higher education technology planning. I bring an award-winning, B2B design thinking approach developed through leadership roles with national AEC and technology firms. I’ve led marketing and sales strategy, designed future-ready digital experience environments, and helped organizations implement AI-powered tools to scale expertise and performance.
I’m available as a mentor or advisor in areas including AV system design for education and civic spaces, AI-enhanced business development, strategic marketing for integrators and consultants, digital experience planning, and leadership development for rising professionals. I’m especially focused on helping firms utilize technology not just to build systems, but to establish credibility, save time, and drive revenue growth.
Known throughout the AEC and AV industries for my thought leadership and integrity, I share insights through industry publications, AVIXA and SMPS events, and my blog, CatalystFactor—a resource for growth strategies, leadership development, and marketing innovation.
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COLCOM is the answer to your needs for integrated technology solutions and services in the realm of professional audio-visual and information communication solutions.
Our core competencies are in the following areas:
• Designing and building solutions according to your needs
• Supplying audio-visual hardware
• Configuration and Programming
• Testing and Commissioning of systems
• Training and education on the usage of the system
• Maintenance for the longevity of systems
• Managing your facilities
The cornerstone of our success and a key facet of our mission has always been strict adherence to quality standards and industry best practices. We are proud to hold a variety of accreditation and awards, which demonstrate our commitment to excellence & professional delivery, such as ISO 9001. ESCO is also a proud member of AVIXA.
At COLCOM, we are proud of our culture, which transcends the boundaries of region, language, and nationality. We believe in equal opportunity for all, by giving our employees a platform to perform and excel in a customer-focused work environment. Our culture, reinforced by our values, vision, ethics, and team spirit, empowers us to engage with our partners globally and make their experience dealing with us a happy one.
I am delighted to be part of the HR Department at AVIXA and an Ambassador of the Jobs Room of the Xchange! I hope to bring my 25+ years of broad-based experience in Human Resources, both in consulting and in-house roles, to our Xchange members as a helpful resource and source of information and best practices.
Audio Visual Technician | Immersive Experience Specialist | d3 Disguise Operator | Creative Technologist | Project Manager
Museum of the Bible
Beeple Studios - Beeple LLC
MattPana.com | @MattPana Navigating the crossroads of content and community in #proAV? Shoot me message, I'd love to hear what you're working on!
I am available to contribute to content, webinars, panels and podcasts on the following topics:
Diversity and AAPI
Marketing and Content Creation
Podcasting and Voice-Over Work
Trade Associations and Nonprofits
AV within an IT environment
Matt's roots first took shape in at Seton Hall University, where he studied abroad in 4 countries and was quickly elected as one of the youngest National Chairs of FIND Inc., the east coast’s largest Filipino-American student organization.
His latest mission has been to cultivate communities and develop engaging content, garnering a decade of experience in marketing, production, and digital media. After serving as a Communication Consultant for the United Nations (UNDP), Matt would go on to complete a Master’s in Communication at Purdue University.
In this current chapter, Matt leverages his passions for media and technology to serve ISDA as a thought leader in the public sector. He is also an AVIXA XChange Advocate, contributing to content that cultivates conversation in the pro AV community.
Everything You Need to Connect With Your Audience Every day, Ross powers live productions for billions of viewers. With the industry’s widest range of high-impact, high-efficiency solutions and services, Ross helps all manner of organizations create and share compelling content, from leading broadcasters to houses of worship, stadiums, corporations, education and governments. With approximately 1300 team members around the world and manufacturing facilities in Ontario and Austria and the most reliable service in the industry, we are here to turn your ideas, plans and strategies into reality.
► WHAT I DO: Results-driven professional with extensive, real-world experience in Audio Visual (AV), Information Technology (IT), and Cybersecurity. Proficient in leading cross-functional teams, implementing robust security measures, and optimizing technology infrastructure. Adept at leveraging advanced certifications, including Avixa CTS-D, ISC2 CISSP, CompTIA Security+, ISACA CISM, a certificate from Harvard, a Bachelor of Science in Computer Engineering and Master of Science in Cybersecurity from Georgia Tech. Committed to staying at the forefront of industry trends and technologies, and leading by example. ► MY LEADERSHIP STYLE: • Manages issues and solutions with poise and confidence. • Leads and demonstrates the ability to gain support at all levels of the organization. • Maintains a strong sense of urgency to get things done thoroughly, not quickly, and delegates responsibility to others in a personable way. • Plans for the big picture while adapting to shifting gears to achieve goals, using strong foresight and organizational skills. ►WHAT SETS ME APART FROM THE REST: • Audiovisual + IT + Cybersecurity + Architectural + Marketing experience • Seasoned engineer / architect with broad and in-depth technical, analytical, and conceptual skills • Proven track record of effectively communicating with business leadership and other vendors • Strong interpersonal and collaborative skills to drive security messages to teams • Extensive knowledge of subcontracting, construction projects, labor estimates, privacy, control system protocols, and integrated audiovisual systems ▶ RELEVANT EXPERIENCE: 🔹 Cybersecurity: • Developed and executed cybersecurity strategies to safeguard critical systems and mitigate potential threats. • Conducted vulnerability assessments and advanced hunting techniques to identify and address security vulnerabilities. • Collaborated with cross-functional teams to ensure compliance with industry regulations and best practices. 🔹 AV and IT: • Successfully managed and supported AV and IT operations, overseeing the implementation and maintenance of technology solutions in military facilities, and audio visual integrators nationwide. • Led the design and deployment of integrated AV systems, enhancing collaboration and communication across the organization. • Implemented cybersecurity protocols to protect sensitive data and mitigate security risks. #GeorgiaTech #Harvard #RiskManagement #SecOps #SecurityOperationsCenter #CloudSecurity #DFIR #SecurityAuditing #Cybersecurity #Confidentiality #Integrity #Availability #IncidentResponse #InfoSec #NetworkSecurity #DataPrivacy #ThreatIntelligence #CTS-D #CISSP #CISM
As a media and marketing professional with a passion for the latest advancements in audiovisual technology, I am ready to cover InfoComm 2024. This event is perfect for networking with industry peers, discovering cutting-edge products, and gaining insights from leading experts. My journey in the AV industry has been driven by a commitment to exploring innovative solutions that elevate professional video and audio experiences for myself and my clients.
At InfoComm, I'm excited to connect with fellow professionals and brands that share my enthusiasm for pushing the boundaries of technology. The opportunity to see the newest trends, participate in hands-on demonstrations, and attend educational sessions is key to our growth and expertise in this dynamic field. Covering InfoComm allows me to not only enhance my knowledge but also share these transformative experiences with my audience, inspiring them to embrace the future of AV technology. I hope to see you all at InfoComm 2025!
A long-term AV enthusiast and professional, looking to expand knowledge about the Audio-Visual Industry to the next generation. A Balloon Pilot and Inflation Team Leader for Macy's Thanksgiving Day Parade.
Hello everyone! I'm very happy to be a part of this community!
As a market developer and a marketing professional with focus in the AV industry, I'm always searching for new solutions that work for the technological ecosystem.
I'm proud to say that I'm part of Molver Technology, end-user services integration company.
I would love to hear more from everyone at AVIXA Xchange. Let's get in touch! :)
Our Community Spotlight highlights some of the most prominent, active users in the AVIXA Xchange community. These quick interviews touch on hot topics within the AV industry right from the minds of experts in their respective fields.