About Sanj Surati
I am an award winning multi disciplined Digital Creative with over twenty years of experience within the music, fashion and luxury industries.
I attribute all of my success to all of the teams I have worked with, as without them none of my achievements would have been possible.
I started work in the Music Business developing an understanding of ecommerce and social trends within the web back in the late 90s. From there I started to help Digital Start Ups target Music Industry Professionals during the seismic shift of consumer habit evolution from physical products to digital.
My exposure to luxury began when the Head of Music at Burberry approached me regarding the use of holographic technology for a show in Beijing back in 2011. Over 120 million viewers watched the show live. Since then I have worked with some of the biggest luxury brands in the world.
My specialty is working with technology to develop new live digital experiences for the purpose of product launches and experiential events.
I have worked with many award winning artists and have brokered some exciting initiatives with some of the biggest brands in the world. My most notable project so far being part of the team that delivered the 2Pac hologram at Coachella back in 2012. This initiative won Titanium at the Cannes Lions and broke Digital PR Records faster than anything before that feat.
I am the lead singer in a political rock band and I love scarves and trainers.
Favourite projects so far: Producing the Magic Mirror installations for Charlotte Tilbury, wowing the Chef de Cave of Dom Perignon and delivering the world’s largest holographic installation for Alfred Dunhill in Shanghai.
May 2017: I have just set up my own agency called Tiger Heart which is the next stage in my digital journey.
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I will be interviewing Sonar Festival
My first guests will be Ventura Barba, Antonia Folguera & Andrea Faroppa Cabrera from Sonar Festival where we will be discussing their 30th Anniversary and find out more about how they use innovation to engage with their audience.
Conferencing & Collaboration, Broadcast AV, Digital Signage, Learning Solutions, Live Events / Performance Entertainment, Business of AV, ISE
We need your input at the AVIXA Xchange LIVE
I am so excited to meet all of the ISE attendees that will make their way to AVIXA Xchange LIVE this season. We really need to get your input to add to the discussions.
Advertising Week Mentoring Sessions - London
Come join us at Advertising Week Europe, 1st-3rd April at 180 Studios. It's gonna be epic – the future of advertising, right here, right now! Don't miss out! 🌈
Conferencing & Collaboration, Live Events / Performance Entertainment, Business of AV, The Podcast Channel, Technology Managers' Forum
Tiger Heart Chats: Episode 31
I run a business focussed podcast called "Tiger Heart Chats" and I am looking for guests!!
Recent Comments
@Sanj Surati It was a real pleasure meeting you and sharing the stage at InfoComm.
Thank you for creating such an open and thoughtful space for meaningful conversations. Hope to cross paths again soon!
For sure. You were great and should be proud of you time onstage 👏
This was such a great discussion. I'm so happy to hear how much the Avixa Xchange has changed and to hear where it has added value to so many AV professionals careers including those that are new to the industry.
I am so excited to be working with you again 🙌🌈
Wishing you the best of luck for the upcoming event, @Sanj Surati, looking forward to a powerful discussion ahead!
It's going to be awesome!
I'm super excited about this season 🙌
Here is a video from my session with @keith neves last time we were at the Avixa Xchange Live in Orlando back in 2023:
https://youtu.be/7t_Lw9YYb0w
Stoked to see ya'll there!
Thanks Matt. Till then, safe travels 🙌
It was great to converse with you on the Avixa Xchange Live stage. I look forward to our paths crossing again in the near future.
It was so great to share the stage with you at ISE. I look forward to seeing you in the future soon.