Sanj Surati (He/Him)

Digital Atelier, Tiger Heart

About Sanj Surati

I am an award winning multi disciplined Digital Creative with over twenty years of experience within the music, fashion and luxury industries. I attribute all of my success to all of the teams I have worked with, as without them none of my achievements would have been possible. I started work in the Music Business developing an understanding of ecommerce and social trends within the web back in the late 90s. From there I started to help Digital Start Ups target Music Industry Professionals during the seismic shift of consumer habit evolution from physical products to digital. My exposure to luxury began when the Head of Music at Burberry approached me regarding the use of holographic technology for a show in Beijing back in 2011. Over 120 million viewers watched the show live. Since then I have worked with some of the biggest luxury brands in the world. My specialty is working with technology to develop new live digital experiences for the purpose of product launches and experiential events. I have worked with many award winning artists and have brokered some exciting initiatives with some of the biggest brands in the world. My most notable project so far being part of the team that delivered the 2Pac hologram at Coachella back in 2012. This initiative won Titanium at the Cannes Lions and broke Digital PR Records faster than anything before that feat. I am the lead singer in a political rock band and I love scarves and trainers. Favourite projects so far: Producing the Magic Mirror installations for Charlotte Tilbury, wowing the Chef de Cave of Dom Perignon and delivering the world’s largest holographic installation for Alfred Dunhill in Shanghai. May 2017: I have just set up my own agency called Tiger Heart which is the next stage in my digital journey.

Company Type

AV/IT Integration Content Creation Experience Design Other Video/Film Production


AV Management Consulting Design



Influencer Of

Popular Content

Recent Comments

Jun 14, 2023

"Be the solution" 🙌

Apr 17, 2023
Replying to Gibran Nassif - AVIXA

Great interview @Sanj Surati ! I love the quote "Building resilience is building a way to give back" by Dina

Thank you!! 

Apr 13, 2023
Replying to Gibran Nassif - AVIXA

@Sanj Surati , this is amazing work. It looks beautiful, and this is a transformation from VR to projection mapping. 

Thank you

Mar 17, 2023
Replying to Samantha Minish

This was one of my favorite sessions at ISE. I loved how @Iffat Chaudhry and @Kiel Hillier didn't shy away from the hard conversations. Our business and personal lives intersect so often, so navigating that is tricky for everyone. As a leader who also happens to be a woman, I appreciate being able to acknowledge that there are still situations where women are made to feel less than (or worse, in danger), and also recognize that it's not always as easily solved as a woman "standing up for herself." The amazing @Alesia Hendley said something incredible last year at #InfoComm - every step can be a step in the right direction, no matter how small. There is no end to this journey of betterment, so there should never be an end to our conversations about how to be the best leaders we can be. 

🙌 It was great!

Comment on Tomorrow at ISE!
Jan 31, 2023

Loved it!!!

Comment on Tomorrow at ISE!
Jan 30, 2023

Can't wait!!

Jan 23, 2023

Exploring new and emerging technologies is the natural evolution of understanding where human behaviour will change. This discussion will be a great one to explore. I am very excited for this conversation. 

Jan 20, 2023
Replying to David Keene

Thanks for hosting SANJ. So many important issues and challenges. In no particular order:

  • Not on the people side per se, but important: Margins/commoditization in AV. Many AV customers can just buy a simple collaboration stack on their own, so how to convince them that there is so much more to AV and experiential and production, and more.
  • “Back to the Office” is only about half way there (for knowledge workers in the U.S.– I don’t have stats on other regions… does anyone here?). How do we support messaging that shows how the ideal office is not what many think, but empowers people to new levels wherever they are – but with an emphasis on new generation offices not WFH. Recent research says that people want to return to the office, but only to one that is not 2019-level but much more– and our industry has the tools to build those offices.
  • Labor shortages (for lack of a better term) in AV: How do we better attract talent to our industry, and keep them here? Broaden the reach, to be more inclusive; Then broaden opportunity for advancement and mentoring and more, both at trade conferences and throughout the year– that last part is the huge challenge: we of course want people coming in person to the Trade events, but DEI is very much about reaching out to people, not just waiting for them to come to you… AVIXA is doing a great job but the challenge is still a big one and more hands are needed on deck.

These are really great questions @David Keene We'll put them on the list for sure. I agree with you regarding the labor shortages in this wonderful and vibrant industry. How do we attract more new and excited talent? Let's see how the discussion pan out in a few weeks.