As AVIXA's manager of editorial content, I bring to the role fifteen years of marketing experience and ten working predominantly in editorial and video content. I've spent many years in the entertainment industry working for Nickelodeon, Lucasfilm, Disney, and even a small theater in the heart of Florence, Italy. I love great stories and finding the right way to tell them. I am also a stop-motion animation aficionado who makes puppets and writes books. And if you have a food-related AV story, I'd love to hear it!
MattPana.com | @MattPana Navigating the crossroads of content and community in #proAV? Shoot me message, I'd love to hear what you're working on!
I am available to contribute to content, webinars, panels and podcasts on the following topics:
Diversity and AAPI
Marketing and Content Creation
Podcasting and Voice-Over Work
Trade Associations and Nonprofits
AV within an IT environment
Matt's roots first took shape in at Seton Hall University, where he studied abroad in 4 countries and was quickly elected as one of the youngest National Chairs of FIND Inc., the east coast’s largest Filipino-American student organization.
His latest mission has been to cultivate communities and develop engaging content, garnering a decade of experience in marketing, production, and digital media. After serving as a Communication Consultant for the United Nations (UNDP), Matt would go on to complete a Master’s in Communication at Purdue University.
In this current chapter, Matt leverages his passions for media and technology to serve ISDA as a thought leader in the public sector. He is also an AVIXA XChange Advocate, contributing to content that cultivates conversation in the pro AV community.
Professor of Digital Marketing Strategies & CMO at Voome I am passionate about digital innovation and take pride in sharing this enthusiasm with my students, colleagues, and clients. I believe that passion is essential to thrive in an ecosystem like ours, where innovation and tools evolve rapidly.
My journey in this field began in 2005 in the Mobile VAS market, encompassing early mobile games and ringtones. In 2011, I founded my first startup, Meetale, one of Italy’s pioneering digital publishing platforms, which the Italian Unitary Writers Association recognized as the most significant in the country. Following a substantial international experience in a collaborative project between India and Italy, I founded dfarm – Digital Transformation Factory in 2019. This network was created to embed digitalization within company processes and teams. My commitment to education led me to start teaching at the School of Management at LUM University in September 2019, using the Learning by Doing approach. Since 2022, I have served as Chief Marketing Officer (CMO) at Voome.
15+ years in the design engineer audiovisual industry with a focus on Corporate AV & video conferencing.
Hi everyone, I'm Freddy, Founder of MarketingForAV.com and Co-founder of DesignLab.
I've spent the last 15+ years in the AV industry, from designing award-winning systems to figuring out how to actually get those projects in the door.
The technical part? That's what most AV companies do brilliantly. The online visibility part? That's where I see incredible integrators lose projects to competitors with worse systems but better websites.
MarketingForAV.com exists because I got tired of watching talented AV professionals struggle to communicate their value online while generic marketing agencies tried to sell them strategies that don't understand RFIs, procurement cycles, or the difference between a corporate boardroom and a university lecture hall.
We're not a traditional agency. We come from AV. We've designed systems, quoted projects, and lived through the same sales cycles you face every day.
We speak your technical language: audio, video, control, lighting, collaboration, and immersive solutions. We understand your clients: corporate, education, government, hospitality, worship, and residential. And we know what actually moves a project from "we're interested" to "send us the proposal."
How we help AV companies across the United States:
SEO for AV Integrators → Show up when prospects search for solutions in your market → Optimize your site so decision-makers find you, not your competitors → Build content that ranks and converts
- Paid Advertising (PPC) → Target IT directors, facility managers, and procurement teams → Google and LinkedIn campaigns for your specific verticals → Turn ad spend into qualified conversations
- Content Marketing → Translate technical capabilities into buyer-friendly language → Case studies and service pages that build trust → Show how you solve real problems, not just product specs
- Website Development → Turn your site into a sales asset, not a digital brochure → Clear messaging, strong calls to action, built for conversion → Help visitors understand what you do in under 10 seconds
- Lead Generation Systems → Predictable pipeline instead of waiting for referrals → Combine SEO, PPC, and content tailored to your capacity → Designed for how AV projects actually get sold
We work with single-location integrators and multi-state service providers who understand that digital presence is no longer optional, but doing it with strategy and clarity still is.
If your AV company is ready to turn online visibility into qualified project opportunities, let's connect.
👉 info@marketingforav.com 🌐 marketingforav.com
🎯 Role Overview
🔸AV Systems Designer / Solutions Architect
🔹Crafting bespoke audio-visual systems tailored to client needs.
🛠️ Core Responsibilities
🔸Designing customized AV solutions with precision and technical depth.
🔸Creating comprehensive technical documentation.
🔸Acting as a technical authority during business development.
🔸Managing multiple projects while balancing account managers' expectations.
💻 Specialization in Video Conferencing Platforms
🔸Expertise in designing AV systems for:
🔹Microsoft Teams Rooms, Zoom Rooms, Webex Rooms, Google Meet Rooms
🔧 Technology Stack
🔸Solutions built using leading AV brands:
🚀 Design Philosophy
🔸Integration of the latest corporate AV trends.
🔸Focus on innovation, security, and scalability.
🔸Incorporating networking and security into AV designs.
🔸Ensuring alignment with user experience through close collaboration with teams and clients.
Audio Visual Technician | Immersive Experience Specialist | d3 Disguise Operator | Creative Technologist | Project Manager
Museum of the Bible
Beeple Studios - Beeple LLC
Total Audio Solution Provider
Yamaha has prospered in a variety of businesses devoted to audio and music over 130-year history of making pianos, band and orchestral instruments, guitars, and electronic keyboards, as well as audio products for professional, home-use, and conferencing. We provide an incredible experience across a wide range of products and services, covering industries such as education, enterprise, house of worship, live entertainment, and more.
Check Out Our Latest Solutions
- THE SOUND BUSINESS CHOICE -
Have you ever wished there was an easy way to improve the sound quality of your projects? Whether for remote conferencing, live performances, or installed solutions, Yamaha offers solutions that bring new technologies to an even wider range of applications!
>> Yamaha Solutions Page>>
Yamaha's Worldwide Business Network
Yamaha has more than 60 group companies in the world, allowing us to work closely with our customers.
Yamaha Corporation of America : California, USA-Import and sales of musical instruments and audio equipment
Yamaha Music Europe GmbH : Rellingen, Germany-Import and sales of musical instruments and audio equipment
NEXO S.A : Plailly, France-Manufacturing and sales of large-scale, high-output speaker equipment
To find the products and distributors in your country, please select your country or region from this list. Feel free to contact us by clicking "START CONVERSATION" above.
I’m a proud Colombian that loves life, family, friends, music, sports, food, travel, nature & meditation. I have 20+ years of international experience in Sales, Trade Marketing & Marketing in different industries (Technology, Consumer Goods and Textiles). During this time I’ve had the privilege to travel around and also live in different Countries (Canada, India) which has given me the gift to know different cultures and value the relevance of building cross-cultural understanding across nations. In a nutshell, I’m really good at establishing Strategic Alliances and opening international Channels of Distribution in the Latin America & Caribbean Region, using my ability to build long term relationships with customers and peers, strategically deliver results, manage complex situations, and lead multicultural and multidisciplinary teams.
Most leaders get frustrated at how their business is affected when they lose staff.
We help the C-Suite maintain continuity in the stability of the organisation.
Website: https://www.novaassociates.co.uk/
LinkedIn: https://www.linkedin.com/in/peoplecontinuityexpert/
Mobile: +44 117 908 6102
With over 20 years of experience in the AV and ELV industries, I specialize in AV system design, installation, management, and integration across diverse sectors, including corporate, education, sports, healthcare, hospitality, and government. My career began in 2003 with the AV team at a 5-star hotel in Lebanon, where I developed a passion for AV systems.
I hold certifications as a Project Management Professional (PMP) from PMI, as well as CTS-D and CTS-I from AVIXA, blending technical expertise with strong project leadership. I have extensive experience deploying technologies from leading manufacturers such as Crestron, Extron, Biamp, and many others, while managing vendors and ensuring seamless integration.
Currently, I am part of BLINQ, a division of IMAR Trading and Contracting in Qatar, where I serve as the ELV Projects Manager, focusing on ELV systems and immersive AV solutions. I am committed to continuous learning, staying ahead of industry trends, and mentoring emerging professionals to elevate the AV field
Krishna vardhan (Vardhan) Sr. Project Engineer at Online Instruments (India) Pvt Ltd Talks about #audio, #automation, #audiovisual, #controlsystems, and #videoconferencingTalks about hashtag audio, hashtag automation, hashtag audiovisual, hashtag controlsystems, and hashtag videoconferencing B.E. / electronics & communicatim engineering Bengaluru, Karnataka, India
Started Journey as Live sound System Engineer For small AV company in 2007.
Then join one Dubbing studio and Done Some Movies Dubbing and Music Mixing Till 2008.
After 2008 Started working as Freelancer for Audio Jobs as Recording, Dubbing and Mixing engineer for regional language Music and Movies.
From 2010 corporate journey Started with Manufacturer of AV Acessories in India.
Till 2012 worked as Technical Marketing team Head for the Product developments and Possible solutions for Pro Audio and Video Industry Acessories.
After 2013 Started working for Pro Audio Industry Products as BDM for West India.
From 2016 Working as Individual Audio, Video and Acoustics Design Consultant for freelance projects across India and in global market.
I work at Lincoln Center on all their digital signage. I also own Multo.com, a creative integrator digital signage agency. I do interactive and large scale projection mapping video art installations as well.