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About Iulia Popescu
A University of Central Florida double-alum with a Master’s in Digital Media, Iulia Popescu is a content creator who loves bringing people together over shared interests. As AVIXA's Coordinator of Digital Content, she produces articles on a myriad of technology topics. She has been working on virtual reality projects lately, transforming folk tales into VR narratives.
Recent Comments
I agree that it's never too early to begin thinking about where pro AV fits into the Metaverse! The concept of "digital twins" is an interesting one. Did you know Las Vegas is in the process of creating a digital twin as well?
One aspect I hope will be improved upon soon are some of the VR headsets themselves as they can feel bulky and don't always fit users perfectly. But I am curious to see what the future holds!
So many great integrated tours! From environmentally-conscious immersive storytelling journeys to some of the best Las Vegas nightclubs. Can't wait to check out these state-of-the-art technologies with the community. Which one are you looking forward to the most?
So excited to check out these first-time exhibitors at InfoComm!
I love the "Watch" feature so you can stay updated on new posts
A 3D display that doesn't require the user to wear glasses is so much more convenient and I can see how this is closer to being a 3D hologram! Wonderful start-up spotlight.
I agree that enabling the best video experience for both in-person and remote attendees is essential to hybrid work and ensuring effective collaboration. Crestron always seems to be one step ahead of the game! This upcoming webinar looks fascinating.
Yes, user feedback is so important to growth!
This is very cool! As a proud Romanian myself, I was very surprised to see Romania mentioned. But when further investigating, I discovered that Tokinomo was used to basically introduce and launch Viper in Romania by Asahi Group. And this is big because unlike the US, seltzers aren't as popular in Eastern Europe. It was very successful in generating sales when the company used Tokinomo as part of their advertising strategy - increasing sales by a whopping 60%.
Asahi Group is a world-renowned player in the beverage market, who produce and sell many types of beers, including Ursus and Timisoreana, which are two of the most popular beers in my home country Romania that are seen everywhere there (and you can typically find these at European markets throughout the US). It is very cool to learn more about this case study which successfully utilized Tokinomo in Romania, using features like sensor detection, led lights, customizable motion patterns, and customizable audio messages to attract customers. Thank you for sharing!