Boris Dallafontana (He/Him)

Head of Marketing, WOBA Group

Company Type

Architecture/ Engineering Business Consulting Experience Design Other

Department

Marketing/Communications

Language

English Spanish

Influencer Of

Topics

Channels contributed to:

Conferencing & Collaboration Digital Signage Business of AV

Rooms participated in:

Foro AVIXA en español

Recent Comments

Aug 31, 2023

Hello everyone! Thanks @Joey Davis for sharing this article. The topic you brought up is really interesting. I also want to express my gratitude to @Franciele Mesadri for mentioning me, ensuring I didn't miss the article. I'd like to take this opportunity to share a bit about what has helped me in the realm of communication and marketing, first as a DS Marketer and later complementing it as an AV Marketer.

We need to step out of our comfort zones and put aside our computers. Our work demands a profound understanding of our subject matter, and to achieve that, 15 years ago, I took the time to do some hands-on work. I shadowed Project Managers in their tasks, joined installation teams wearing hard hats and safety vests, I assembled and connected LED modules, connected fiber optic and HDMI cables. Each time I went out with my camera and tripod to document a project, I made sure to get my hands dirty and learn new things, especially problem-solving. The good news is that, thankfully, those installations are still functioning – LOL! So yes, it's imperative to comprehend what we're discussing and who we're communicating with. Thanks to everyone for sharing.