Sebastian Faura - AVIXA (He/Him)

Specialist, Digital Community, AVIXA

About Sebastian Faura - AVIXA

Community building specialist, with 10+ years of experience in technology! Love meeting new people, learning more about them, cultivating insightful discussions, and helping however I can. Passionate about video games, cars, and swordfighting!

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Absolutely! The Driver's Eye camera in F1 has redefined how fans experience the sport, providing an unprecedented level of immersion. Its success not only enhances racing but also sets the stage for future advancements in technology across various fields.

For sure! It's been interesting to see as other sports in general go for a much more personalized approach, just looking at things like the NHL/NFL having mic setups arranged for their players. Definitely curious to see how it progresses!

Comment on Is AI Biased?

The thing that really works counter to the public interests of folks around AI is how it's marketed across verticals. A lot of folks think that AI is what it says on the box: Artificial Intelligence, and thus is able to think for itself and provide answers from an endless repository of info on the internet. In reality, "AI" as people think of it is a Large Language Model (LLM) that is programmed to digest information and interpret it in a specific way! Because it's programmed to interpret in specific ways, coupled with scraping information directly from the internet (causing legality and accuracy issues), means that AI in its current state is far too risky to use at mass-scale.

Really, even then, "intent" is something that could at best be guessed, and not reliably. There's a famous picture from a presentation made by IBM in 1979, discussing the future of technology: "A computer can never be held accountable, therefore a computer must never make a management decision". The recent discussion around AI has resurfaced it, and for good reason, as a failure by AI otherwise can be accounted for as a "bug" instead of a deliberate miscalculation by allowing it to make a decision in the first place.

AI has interesting and even exciting use cases that it's succeeded greatly at. But without a proper understanding of its capabilities and risks, we open ourselves up to a significant amount of vulnerability!

This has a lot of interesting thought behind it, and makes me wonder what parts of technology do and don't work! It's a fine balance, in that technology plays much more of a personal and cultural impact than people consider. Giving learners the opportunity to absorb knowledge in a variety of manners is beneficial, especially if it's at their own pace, but human interaction remains the key factor so as not to use technology as a stand-in for a teacher!

Having been a fan of F1 for a few years now, the work that goes into every AV aspect of a successful race is astounding, unlike any other sport! Huuuuuge kudos for helping build that experience, and good on you for recognizing just how much of a team effort it is.

I definitely think the cadence has a huge part in the effectiveness of marketing on TikTok. With other platforms, like Instagram and Facebook, businesses primarily see success with paid media, which typically means that your creative life cycles for video assets are longer. With TikTok, it's a much more demanding cadence, as they suggest posting content 3-5 times weekly. If you have a solid production process to make that happen, like scaling down longer form video or reusing assets from other platforms, that can make it easier to achieve, but realistically businesses typically don't have the time to make that happen.

Additionally, while TikTok is one of the few platforms where organic engagement can actually see returns, how it prioritizes and categorizes content for its algorithm changes very quickly as well. Marketing advice, even from professionals with a ton of experience, could be obsolete within months.

Overall, between these, there's been a slowly emerging trend of creators who are scaling back their cadence in both content creation and streaming. The cadence is taking its toll on them, and they're looking to get back to the roots of why they started producing videos in the first place!

Replying to John Roberts

I work in this industry (Hotel AV) and I have ADHD, so it is possible, but I do wind up looking forward to getting back to my own space at the end of the day.

Getting back to your own space is so, so nice, for sure; I also work with ADHD, and it definitely has come with the feeling of "planning to plan" if that makes sense!

Definitely some interesting insights here! As AV grows, so does the need for a bigger workforce, and ideally that means building strong introductory pathways. Part of that is making the material accessible, which a number of organizations do, but the other part of that is actively encouraging experienced voices in the field to support and uplift newer professionals. Ideally, this translates to everything you've mentioned here: More inclusive award processes, a more diverse panel of judges for them, and initiatives that are consistently informed by relevant perspectives!