Post-pandemic we have obtained a boom in prospects, large revenues and a stable pattern. After 4 years, the pieces of the puzzle became more difficult to put together... Don't you think?

The AV sector is a very specific niche that, in addition, there is a lot of knowledge on the part of the end customer in general. Today the search is focused on added value, on valuable information, there is no longer conformity with showing the solution and filling out a form. Today it is necessary to have really necessary information, which shows why they should choose you over other competitors.

On the other hand, the guideline has become much more specific. The target, the segmentation is smaller than before. Did you notice differences in the origin of your organic leads? Because here, when we see the behavior of organic leads, we have a great guideline of what is really happening with our audience. 

And everything would indicate to me, at least in my experience and in what we have been noticing through the numbers... is that our lead is less and less in ADS and is more and more in genuine, organic and ant work... called SEO, real faces, real cases, genuine articles, differentiated personalities within organizations with a strong presence in the media...

Do you notice? Do you think that there is really a change in recent times?