As a broadcast professional and multiplatform strategist with a passion for writing, I bring a unique perspective to content creation. Throughout my broadcasting career, which began in 2005, I have honed my skills in video production, system integration, and live event management. I have also managed interns and performed field marketing projects while maintaining a self-driven commitment to ongoing learning and growth.

In addition to my technical expertise, I am also an avid reader and enjoy exploring new avenues for personal and professional development. My work in the digital media and web development sector has given me a fresh perspective on the power of content to connect with audiences and create meaningful change.

As a multifaceted individual, I take pride in excelling in various pursuits. From international competitions and sports events to writing and volunteering, I always seek new ways to challenge myself and positively impact the world.

If you're looking for a collaborator who can help you bring your ideas to life and deliver results on time, I'm here to help. Let's connect and explore how to work together to achieve your goals.

I lead AVIXA’s Latin America marketing and communications initiatives and I look forward to making new connections on the Xchange.

Clare Davis is a management and mental health trainer, coach, author, and facilitator who works with individuals and organisations to leverage their focus so they can unleash the untapped potential of everyone on the team. Using real-world examples, Clare sheds light on how the invaluable talent each person brings to your organisation can positively impact your mission.

With over 20 years of training experience, a knack for making meaningful connections with audiences, and an insatiable appetite for helping managers usher in a culture of wellbeing, Clare knows how to simultaneously rock a platform and deliver strategies for practical application of her content.

Clare’s down-to-earth humor compels attendees to laugh while they learn. She engages groups from the moment she steps in front of them, and then leaves them with ninja-like tools and motivated mindsets that they will use long after everyone has drifted home. Clare is passionate about people, emotional fitness, and successful teams. She is especially inspired to help people take their team – and themselves – to unprecedented levels.

Clare’s qualifications include being a qualified Mental Health First Aid Instructor through MHFA England and Nuco Training, as well as having earned a Bachelor of Financial Administration degree, and Diploma in Education.

 When Clare isn’t speaking or training, you can find her sponsoring charity events to benefit Brain Tumour Support and JDRF, in addition to playing games, sweating through body balance classes, baking, walking, and of course, having a quiet cuppa.

I am the AVIXA Program Coordinator for the regions DACH, Iberia, Eastern Europe, Middle East, and Central Asia. I am responsible for all your membership questions, aiding our DACH-region courses, and supporting the German-speaking AV industry through events, the DACH Women's Council, and our DACH job portal. 

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Ich bin Program Coordinator mit AVIXA für die DACH-Region, Iberien, Osteuropa, den Nahen Osten und Zentralasien. Ich bin verfübar für Ihre Fragen bezüglich der Mitgliedschaft, helfe bei der Organization unserer Seminare und unterstütze den deutschsprachigen Raum durch Veranstaltungen, Teilnahme am AVIXA Women's Council DACH, und unser regionale Jobportal.

I am Program Coordinator, Europe for AVIXA and I am based in Torino, Italy. I deal with the relations and contacts with European members of AVIXA from Italy, France, Malta, Slovenia and Benelux&Nordics. I take part in the organization of courses and events in Europe, focusing mostly on the Italian region. I attend events all over Italy to present AVIXA and raise the association awareness among Italian AV professionals.

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Sono Program Coordinator Europe per AVIXA e ho sede a Torino, in Italia. Mi occupo delle relazioni e dei contatti con gli associati di AVIXA in Italia, Francia, Malta, Slovenia, Benelux e Nord Europa. Partecipo all’organizzazione e gestione di corsi ed eventi in Europa, focalizzandomi nello specifico su tutti i progetti e le iniziative di AVIXA in Italia e per i professionisti italiani del mondo audiovideo.

I am responsible for Global Industry Engagement for AVIXA, including all membership, councils, sponsorships, and engagement programs. Oversee global sales and account management programs including our global partner accounts. Member of Strategic leadership team with involvement in association operational management and product development to meet Member needs and deliver them profitably. This function engages AVIXA ProAV members across all segments and global regions to maximize Association membership growth, member engagement, and revenue.

Fernando Cajal is an accomplished International Business Director at GESAB Control Rooms with a remarkable career spanning over 15 years across diverse international industries. His extensive B2B expertise encompasses the realms of negotiation, project management, business planning, and the effective management of distribution channels.

Under his leadership, strategic initiatives have resulted in the establishment of commercial showrooms and robust sales channels on a global scale. Notably, Fernando has played a pivotal role in the successful execution of key milestone projects, including the emergency CCR 911 in Makkah, Riyadh Metro, EC3 Dubai, STC UNOC, and numerous others.

A native Spanish speaker with a technical business proficiency in English, Fernando excels in cultivating enduring client relationships and delivering solution-driven outcomes within multifaceted international contexts. Leveraging his combined background in Control Rooms industry expertise spanning the last decade and his architectural profile, complemented by diverse comprehensive trainings, Fernando possesses an exceptional understanding of Control Room design, ergonomics, health in work space, international standards compliance, audiovisual technology, and other pivotal facets crucial for the successful deployment of Operation Centers.

I have 20+ years experience serving AVIXA's members in various parts of the world mostly focused within the Asia-Pacific region. In my current position I'm responsible for AVIXA's Growth and Industry Support in the region and leading a dedicated team of people that share that goal. If you would like to know how AVIXA can assist you or your business, please make contact.

I specialize in ELV and AV systems for large-scale projects, encompassing both commercial and residential sectors. With a highly organized and collaborative approach, I am recognized for my leadership, accountability, and initiative.

Audio Visual Subject Matter Expert
AVIXA CTS, CTS-D & CTS-I Certified
CEDIA CIT, IST, ESC, ESC-D, ESC-T & ESC-N Certified

30yrs of AV design engineering, installation, system commissioning, project management & troubleshooting experience for both commercial and residential AV with demonstrated, extensive experience across a broad spectrum of AV applications, for example; corporate, banking & finance, hospitality, education, medical, government, military, transportation hubs, casino & gaming, performance theatre, live entertainment venues, theme parks, museums, stadia, high-end residential & private cinema, and royal palaces.

Global experience designing & delivering AV projects in 16 countries across the Asia-Pacific and Middle East Regions.

Extensively involved as an AV Subject Matter Expert developing AV Standards and international certification examination questions for both AVIXA & CEDIA.

Australian & French dual citizen, currently based in Hong Kong.

Helping lead the charge of AVIXA's research efforts into the trends and opportunities in the pro AV industry. When not digging into data, speaking and writing about the trends, or discussing where to focus our research efforts next, I enjoy spending time outdoors on walks, hikes or fishing adventures. Though I also have a soft spot for consuming AV content in my DIY home theater, thanks to a love for good audio I get honest from my Dad! 

I’m a has-been geek turned manager, turned executive, turned (hopefully) into leader.  I love technology and even more I love people.  So what I find really interesting is the intersection of people and technology…and in so many ways, that’s my definition of AV.

Get in touch for anything related to AVIXA in the UK & Ireland - we're here to help and waiting to hear from you!

With over 15 years of extensive experience in the audiovisual industry and a solid foundation in project management as a certified Project Management Professional (PMP) from PMI, coupled with CTS-D and CTS-I certifications from Avixa, I offer a unique blend of technical expertise and project leadership. My career has been marked by the successful delivery of diverse audiovisual projects across sectors like corporate, education, healthcare, hospitality, sports venues, and government. Proficient in AV technology including Crestron, Extron, and Biamp, I excel in AV system design, installation, equipment specification, and vendor management. I'm a seasoned user of project management tools such as Microsoft Project and Smartsheet, and my excellent interpersonal skills enable strong collaboration with teams and clients. Committed to continuous learning, I stay current with industry trends and actively mentor junior AV professionals, embodying a passion for exceeding customer expectations.

A University of Central Florida double-alum with a Master’s in Digital Media, Iulia Popescu is a content creator who loves bringing people together over shared interests.  As AVIXA's Coordinator of Digital Content, she produces articles on a myriad of technology topics. She has been working on virtual reality projects lately, transforming folk tales into VR narratives.