Mitesh Patel

Marketing Manager, Dot Signage


Business Development IT Marketing/Communications Research



Company Type

IT/Software Development

Influencer Of


Channels contributed to:

Digital Signage

Recent Comments

Apr 07, 2023
Replying to Lisa Matthews, CTS

@Mitesh Patel, thanks for sharing your expertise - you are spot on. I can't tell you how many times I've walked up to a counter, looked up, and just didn't know where to start. That user experience is everything!  If I can't find something quickly, I feel as though I'm holding up the line and just order "whatever". I'm generally unhappy with my choice and, yes, it's unlikely I'll return. Knowing your audience and keeping the signage clear and easy to read (including a font size that can be read from the other side of the counter), are so important! Great points!

Thank You for sharing your thoughts!