About Sonya Verheyden

With more than 20 years in global marketing and sales leadership roles across technology, software and telco, I have built and led industry-leading B2B, B2C and retail programs and teams across North America, Europe, Middle East, Asia and Latin America.

Company Type

Manufacturer

Department

Marketing/Communications

Language

English

Influencer Of

Recent Comments

Comment on 32 Digital Signage Statistics that Prove its Effective and that it Works

Sonya Verheyden

Aug 30, 2023

Love those data points. It's the "8 out of 10 make an unplanned purchase" that we see all the time. Businesses use us because they want digital in those very places where they know it will drive that unplanned purchase. We call it the "moment of decision". Problem is traditional digital doesn't always fit in those "places"... That's where we play and why that 8 out of 10 is what we see so much. Those that say they can't measure ROI from digital are doing digital all wrong! Thanks for sharing!