Virtual Production: Is it for you today?
We had an excellent opportunity to visit Vu Studios in Orlando this summer, and with all of the technological capabilities and production opportunities, I'm curious:Whether on a small or large scale (from distance learning applications to film productions), what does the advent of virtual production technology mean for you today? Have you thought about exploring it? Have you been looking to implement something like it? I want to hear your thoughts!Check out the episode of AVIXA TV's "How'd They Do That" for some inspiration!https://youtu.be/pk399veF7n0
Recent Comments
Awesome shoutout, @Mohannad Mousa, CTS !
So awesome to see this space in person. Thanks for letting me host it for you guys @Charles Heureaux @Narin Nara @Mark Metzger
For anyone that is wondering about the technology, it really is becoming more and more accessible. It just requires, like anything, the right spark of creativity to put it to good use. Technologists and creatives alike are able to blend so many of their skills together in this use case to see their ideas coming to life IN REAL TIME. And being able to meet the awesome folks who do this every day was inspiring.
As an onstage presenter/sometimes performer, I can also attest that there is something grounding in being able to see photo-real landscapes and elements changing around you. The feeling of light bouncing around a room is not something you can easily fake... no wait, yes it is, now. Make no mistake, it is still a film set, but the sheer value it adds to be able to use this technology to enhance and serve storytelling is just too exciting to pass up.
Shoutout to The Loop Lab for joining us for the shoot!
I love this, thank you for sharing. It really has become more pressing for companies to think outside the box when it comes to recruiting and retaining top talent. The challenge is making those first adjustments, huh?
Can you add info about the difference between UR and Normal mode?
One option that has been easy to deploy with great results - cameras with AI tracking. This has been a game changer for stakeholders that I have worked with. The ability to view a person as more present than far away really helps a conversation feel more natural, per users I have spoken with.
Logitech's Rally options have allowed users to leverage AI and manual PTZ functionality for instances where the tracking feeling just doesn't seem right for the scenario, for example.
What is also interesting is the opportunity for AV pros to coach up on ways to maximize the benefits of these tools. For instance, I worked with a team that installed new cameras in their conference room, and one of the main stakeholders mentioned that he was concerned about camera placement from another application where the placement was too low - not too low for visibility, or so low that it obstructed things for the meeting participants. It was too low because it showed the space underneath the table, which was a modesty issue for female clients.
This was the opposite of analysis paralysis - the client was quick to purchase, but the installer was too quick on the setup, which made this client leery of certain issues for subsequent projects.
But this article hits the nail on the head - hybrid can no longer be viewed as a secondary type of experience. It is here, will continue to be here, and needs to be a key focus area for AV pros looking to help!
Such a great point! "Missing out on the visual cues of those not talking" - one of those details that really makes a difference in helping establish a feeling of equity in virtual meetings. What kind of multi-viewer are you referring to here?
The perception of thinking so fast that something seems natural is the aim of so many products and services. We all want something that "just works", and that comes at a bit of a cost sometimes. We want our technology to respond as quickly as we can, and to do it faster and more naturally each year. I wonder whether everyone will even care if the thing we speak to is a human or a service, so long as the service it provides in the moment is of the quality we perceive is valuable to us in the moment. Food for thought.
Trying really hard not to quote Jeff Goldblum in Jurassic Park right now though... :)
One option that has been easy to deploy with great results - cameras with AI tracking. This has been a game changer for stakeholders that I have worked with. The ability to view a person as more present than far away really helps a conversation feel more natural, per users I have spoken with.
Logitech's Rally options have allowed users to leverage AI and manual PTZ functionality for instances where the tracking feeling just doesn't seem right for the scenario, for example.
What is also interesting is the opportunity for AV pros to coach up on ways to maximize the benefits of these tools. For instance, I worked with a team that installed new cameras in their conference room, and one of the main stakeholders mentioned that he was concerned about camera placement from another application where the placement was too low - not too low for visibility, or so low that it obstructed things for the meeting participants. It was too low because it showed the space underneath the table, which was a modesty issue for female clients.
This was the opposite of analysis paralysis - the client was quick to purchase, but the installer was too quick on the setup, which made this client leery of certain issues for subsequent projects.
But this article hits the nail on the head - hybrid can no longer be viewed as a secondary type of experience. It is here, will continue to be here, and needs to be a key focus area for AV pros looking to help!