About Joey Davis
Joey Davis is a seasoned content and marketing professional with over 20 years of progressive experience in fast-paced digital media environments. The 2019 Technology Associates of Georgia Marketing Innovator of the Year recipient, he specializes in web content development, marketing strategy, writing, and graphic design.
Channels contributed to:Conferencing & Collaboration Content Production and Streaming Digital Signage Learning Solutions
Rooms participated in:AV Marketers
All of this is amazing. AV has come a long way in a short time. What's truly mind-boggling is, at this rate, the tech in the video above will be old hat in another 10 years!
White-labeled content delivery applications are always a neat way to produce recurring revenue. Many companies invest in digital signage without ever considering what they will display on them. A plug-and-play device, for example, takes the guesswork of that by giving them various channels to choose from.
Hooking your readers with a relatable story before hitting them with your marketing message is gold! Have you ever heard a real successful politician speak? They use this exact technique.
A tried and true technique is to share a relevant but short experience to grab the readers' attention before tying it in with whatever point you are making. EX: "I once sent an email campaign with a truly bland subject line. I believed people would open it anyway because of the company's reputation and previous open rates. Boy, was I wrong! The open rates on the send tanked our monthly average. Lesson learned! So here's why taking a few extra minutes to write a compelling subject line is imperative."
I had a literary professor in college who firmly believed in and taught the writing technique "Show, don't tell." The advice in the video is the opposite for marketing communications but no less effective because your audience doesn't have time for wordy details. Be clear and get straight to the point.
The demonstrations I've seen in biometric user identification are stunning - straight out of Star Trek and Minority Report.