Copywriting Tips

CopyBlogger article shares insights on writing.
Copywriting Tips

I remembering hearing that a goldfish has an average attention span of 9 seconds ... and humans only have 8 seconds.

If you work in marketing, that presents a challenge. Your audience is distracted before you even try to get in front of them. 

Check out some tips from CopyBlogger on How to Be a Copywriter (The Sneaky Trick You Must Learn). I liked the idea of keeping your ads simple and being clear on what you are asking someone to do. 

How are you are working to get -- and keep --the attention of your audience? 

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Go to the profile of Monisha Devaiah
over 1 year ago

Great tips @Nicole Verardi ! Thanks for sharing.

Go to the profile of Joey Davis
over 1 year ago

A tried and true technique is to share a relevant but short experience to grab the readers' attention before tying it in with whatever point you are making. EX: "I once sent an email campaign with a truly bland subject line. I believed people would open it anyway because of the company's reputation and previous open rates. Boy, was I wrong! The open rates on the send tanked our monthly average. Lesson learned! So here's why taking a few extra minutes to write a compelling subject line is imperative."

Go to the profile of Iulia Popescu - AVIXA
over 1 year ago

Wonderful article @Nicole Verardi I have found that using anecdotes, metaphors, and similes can help grasp people's attention and make certain concepts easier to understand. Relating topics to other universally well-known aspects can help especially when you're trying to inform as well as entertain. Including a call to action can be so important too as mentioned in the article you shared!  

Go to the profile of Martin Vallo
over 1 year ago

Very shortly into reading anything, the question gets asked, what is in it for me? 

If you answer this for the reader, you have a good copy on your hands, as they will continue to read. Great article, some handy tips and tricks, thanks.

Go to the profile of Mike Brandes
over 1 year ago

Thanks for sharing this article - very helpful. 

Go to the profile of Bijou Lulla
over 1 year ago

A picture is worth a thousand words, content in small bites especially in video format works great nowadays!