I remembering hearing that a goldfish has an average attention span of 9 seconds ... and humans only have 8 seconds.
If you work in marketing, that presents a challenge. Your audience is distracted before you even try to get in front of them.
Check out some tips from CopyBlogger on How to Be a Copywriter (The Sneaky Trick You Must Learn). I liked the idea of keeping your ads simple and being clear on what you are asking someone to do.
How are you are working to get -- and keep --the attention of your audience?
When I first started in AV, I remember hearing how AV professionals really care about the human experience, not just the tech. And it's true! I love connecting the dots to help people find the AV resources they need, building communities where people come together and being a part of such a vibrant (and welcoming) industry.
