I remembering hearing that a goldfish has an average attention span of 9 seconds ... and humans only have 8 seconds.
If you work in marketing, that presents a challenge. Your audience is distracted before you even try to get in front of them.
Check out some tips from CopyBlogger on How to Be a Copywriter (The Sneaky Trick You Must Learn). I liked the idea of keeping your ads simple and being clear on what you are asking someone to do.
How are you are working to get -- and keep --the attention of your audience?