If you’ve been following my AV Truth series, you know I love to take real-life project moments and turn them into lessons we can all use. My trip to Mumbai for InfoComm India 2025 gave me plenty of those moments, especially during the Immersive Technologies Panel , which was one of my highlights of the show.

Immersion is more than technology, it’s where storytelling, culture, and AV design meet human emotion. Sitting on stage with incredible minds from India and across the globe, I felt proud to represent the Middle East AV industry and share our regional experience.

My Takeaways from the Panel

• Culture is the Core
  India doesn’t need to replicate what’s been done elsewhere, it has the world’s attention already. Its festivals, dance, and music are experience-ready. The next step is turning that cultural DNA into immersive formats that can travel globally.
• Build for Tomorrow, Not Just Today
  An immersive project shouldn’t be a one-season attraction. Reliability, serviceability, and keeping the content fresh are what make a space a true long-term destination.
• Never Underestimate Sound
  I’ve seen it in command centers, museums, and now in India: audio is often the secret weapon of immersion. It’s what gives you goosebumps. Get it right, and you create a memory.
• Learning Across Regions
  India is in a unique position, it can learn from what’s worked (and failed!) in APAC and the Middle East and leapfrog to its own way of doing things. That’s what makes this moment so exciting.

Why This Resonates

This panel wasn’t just talk, it felt like the start of a roadmap for India’s experience economy. The decisions we make now can shape projects that anchor malls, cultural hubs, and public spaces for years to come.

I left the room with the same feeling I get after writing an AV Truth article: inspired, challenged, and ready to keep pushing our industry forward.

What’s your AV Truth about immersive spaces? Have you seen a project that got it completely right? or completely wrong? Let’s talk about it below.