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Drone Shows and Brands – When Stories and Emotions Learn to Fly
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Exactly !
AV industry has moved beyond installation. Today, value comes from designing experiences, not deploying devices.
Modern AV professionals must think across IT, networking, acoustics, UX, and operations and speak the language of all stakeholders.
This resonates deeply with our university–industry collaboration work, Urmil.
Your shift from “audio engineers” to “solution designers” mirrors exactly what we’re seeing in our partnerships at UAB Barcelona. Companies are no longer looking for specialists in isolated technologies. They need professionals who understand end-to-end user experiences, integration across AV, IT and facilities systems, and business workflows rather than just technical specifications.
We’re addressing this shift through our MSc in Video Game Creation, which intentionally combines strong technical competencies such as computer graphics and interactive systems with creative and UX design thinking, alongside real-world project collaboration with industry partners.
Your point about cross-disciplinary backgrounds is spot on. Our most successful transitions from research to industry come from profiles that blend audio-visual expertise with programming, UX or system architecture.
The challenge, as you mention, is that traditional academic curricula move slowly. The key question for us is how to accelerate this transition towards a “solution designer” mindset while students are still at university.
@Alexis Bou Farhat completely agree that the real value lies in designing experiences.
This is exactly the kind of conversation we should be having at ISE.
Looking forward to connecting with industry leaders at ISE 2026 who think beyond systems.
Albert Gil López
albert.gil.lopez@uab.cat
https://www.linkedin.com/in/albertgilopez/
Let's catch up at ISE2026. See you soon guys. On AVIXA booth.