Hi everyone, I'm Freddy, Founder of MarketingForAV.com and Co-founder of DesignLab. I've spent the last 15+ years in the AV industry, from designing award-winning systems to figuring out how to actually get those projects in the door. The technical part? That's what most AV companies do brilliantly. The online visibility part? That's where I see incredible integrators lose projects to competitors with worse systems but better websites. MarketingForAV.com exists because I got tired of watching talented AV professionals struggle to communicate their value online while generic marketing agencies tried to sell them strategies that don't understand RFIs, procurement cycles, or the difference between a corporate boardroom and a university lecture hall. We're not a traditional agency. We come from AV. We've designed systems, quoted projects, and lived through the same sales cycles you face every day. We speak your technical language: audio, video, control, lighting, collaboration, and immersive solutions. We understand your clients: corporate, education, government, hospitality, worship, and residential. And we know what actually moves a project from "we're interested" to "send us the proposal." How we help AV companies across the United States: SEO for AV Integrators → Show up when prospects search for solutions in your market → Optimize your site so decision-makers find you, not your competitors → Build content that ranks and converts - Paid Advertising (PPC) → Target IT directors, facility managers, and procurement teams → Google and LinkedIn campaigns for your specific verticals → Turn ad spend into qualified conversations - Content Marketing → Translate technical capabilities into buyer-friendly language → Case studies and service pages that build trust → Show how you solve real problems, not just product specs - Website Development → Turn your site into a sales asset, not a digital brochure → Clear messaging, strong calls to action, built for conversion → Help visitors understand what you do in under 10 seconds - Lead Generation Systems → Predictable pipeline instead of waiting for referrals → Combine SEO, PPC, and content tailored to your capacity → Designed for how AV projects actually get sold We work with single-location integrators and multi-state service providers who understand that digital presence is no longer optional, but doing it with strategy and clarity still is. If your AV company is ready to turn online visibility into qualified project opportunities, let's connect. 👉 info@marketingforav.com 🌐 marketingforav.com

I developed an AV Rental & Staging Company from the ground up to the 2nd best in sales in Argentina during the 1990s. Worked as independent Technical Director for major corporate shows.  I have worked with projects all across Latin America during the past 30+ years. For the last 17 years, I have had the privilege of being part of ICIA; InfoComm, now AVIXA, helping the development of our industry in Latin America and the Caribbean. Specialties: Professional Audio Visual Industry in Latin America, Non-Profit Organization, AV Business Development, Technical Direction. Strategic Planning, Product Distribution, and Channel Development.

In the AV Industry for more than 30 years, passing through virtualy all areas, as design, installation, commissioning/programing, sales and market development. Actually Head of AV Convergint, Mexico. AVIXA volunteer in the CTS-D exam review and in the J-STD Symbology standard revision. Amateur (and frustated) guitarist and mountain biker.

I’m a has-been geek turned manager, turned executive, turned (hopefully) into leader.  I love technology and even more I love people.  So what I find really interesting is the intersection of people and technology…and in so many ways, that’s my definition of AV.

Mario is a PR and marketing communications professional with over 20 years of experience collaborating with tech companies in the B2B and CE industries. Since 2019 he and his agency have teamed up with AVIXA to do public relations and create content for the public in Latin America and Spain.

Experiencia profesional certificada en tecnologias de Audio, Video y redes. Especialista en proyectos de diversidades de tamaños y complejidades, en adherencia con las mejores prácticas tecnológicas. Aportar estos elementos en Viewhaus la empresa donde me desarrollo permiten minimizar el riesgo, optimizar el presupuesto y abordar anticipadamente los problemas que manan en el proceso mismo de la integración.

En la industria AV desde 2002 Ingeniero Industrial PMP; DMC-E (Crestron); EAVA, ECS, XTP-E, ProDSP (Extron); Tesira, Vocia: Certified (Biamp); QSys DSP y Control: Certified (QSC); Zoom Technician: Certified; RAVT (AVIXA); Etc