Absolutely true, @Camila Chavarri  ! The shift in the AV sector toward an audience that values relevant information and genuine differentiation is clear and challenging. It forces us to rethink our approach—not just to highlight the added value of our solutions, but also to connect with clients in a more genuine and authentic way.

I agree that organic leads are an invaluable compass today for understanding our audience's behavior. They show us what type of content truly resonates with them and where we should focus our SEO and quality content efforts. Articles, real case studies, and the presence of well-known figures in the industry all help to build a solid, trustworthy brand image that better meets the needs of today’s informed customer.

This move toward organic not only strengthens relationships with clients but also helps build a reputation based on credibility and value. A great analysis that undoubtedly opens up an interesting path for our strategy.

Muy bueno Cami!

Me parece que ha sido muy humilde Copilot🤣 ya que tiene acceso a todo tu contenido dentro de la organización, por lo que te puede ayudar a crear todo tipo de materiales y ayudarte en la toma de decisiones siguiendo enfoques, criterios o incluso el tono de tu marca sólo con que le pidas que use de referencia cierto material! Y todo ello garantizando la privacidad y seguridad de los datos de la empresa.

¡Estoy seguro de que vamos a exprimir al máximo la herramienta y nos va a ayudar mucho en el trabajo diario!

Thank you for sharing your professional journey, @Camila Chavarri !

Your ability to adapt to changes in different industries demonstrates that your true place is in the technology industry, where changes happen before we can fully understand them.

I've learned from you that being eager to take on new challenges and the ability to adapt and be creative in different situations are key to success. Also, effective communication across different teams and strong leadership in the Marketing department are essential for a company to lead in innovation and provide the best solutions to clients.

Your role as the Marketing leader in AV industry is a natural outcome of your journey and skills, setting an example for those of us who haven't followed a traditional or linear career path.

Let's keep working together to drive innovation!