Creative Director | Branding & Motion Graphics | Entrepreneur
Rainy Fu is an accomplished Creative Director based in New York with a stellar reputation in the music and entertainment industry. With over 10 years of experience, Rainy has honed her skills in Branding, Graphic Design, and Motion Graphics, initially specializing in luxury events and art direction for high-production commercial houses. Her passion for the arts flourished from a young age in Singapore, contributing a unique cultural perspective to her work bridging Asia and the US.
In 2018, Rainy was ranked the global 4th Art Director of the year at The One Show, the pinnacle of recognition in advertising, design, and digital marketing. Collaborating with renowned brands such as Spotify, Pepsi, Lexus, Audi, Stella Artois, Super Bowl XLVII Show opening, and Adidas, Rainy has consistently demonstrated exceptional creativity and expertise in crafting impactful branding strategies and captivating visual designs for events. To date, Rainy has worked on 60 events and counting.
Education and Early Beginnings:
Rainy's dedication was acknowledged in 2009 when she was chosen as one of the 20 National Scholars by the Singapore Media Authority. This prestigious recognition granted her a fully sponsored scholarship at the esteemed Savannah College of Art and Design, where she acquired the necessary knowledge and skills to excel in the competitive world of Motion Graphics & Broadcast design. She graduated with a Summa Cum Laude honor of Bachelor of Fine Arts.
Skills:
- Creative direction and strategic thinking - Branding and identity design - Graphic design and visual communication - Motion graphics and animation - Storytelling and narrative development - Project management and team leadership - Adobe Creative Suite (Photoshop, Illustrator, After Effects) - Client relationship management - Innovative problem-solving
Beyond her professional accomplishments, Rainy actively advocates for AAPI representation, diversity, and inclusion within the creative industry. She generously shares her insights and experiences as a guest speaker at NYP, Singapore Polytechnic, and SCAD, inspiring and empowering emerging designers. Rainy's commitment to fostering collaborations and contributing to the growth and inclusivity of the Singapore-New York design and arts community remains unwavering.
If you seek a Creative Director who combines exceptional talent with a passion for diversity and inclusion, let's connect.
A University of Central Florida double-alum with a Master’s in Digital Media, I'm a content creator who loves bringing people together over shared interests. As AVIXA's Coordinator of Digital Content, I produce articles on a myriad of technology topics. I've also worked on virtual reality projects, transforming Romanian folk tales into VR narratives.
Hello, I'm the Digital Media Producer at AVIXA! I'm a proud #AVTweep and love working in the awesome, vibrant industry known as AV. I'm Thai-'merican, overly-obsessed with cars, a hockey rink rat, and a doggo dad. (he/him)
Senior Director of Development for AVIXA in EMEA with over 20 years experience in AV and IT industries. Started off in sound engineering in the late 90s then pursued a career in IT. After working in web development I returned to AV and have not looked back! I do at times pine to work more directly with the amazing technology available today to help create great AV experiences but I do get to see them being shared and celebrated! I look forward to seeing many of those examples on the Xchange!
I lead AVIXA’s APAC marketing and communications initiatives, which include member communication, vertical market events, educational programmes and AVIXA’s brand presence at the association’s trade shows in the region. I look forward to making new connections on the Xchange and leverage digital as a medium to offer value to members and support the association’s commitment of being a hub for AV in the region. https://xchange.avixa.org/users/avixa
I am an award winning multi disciplined Digital Creative with over twenty years of experience within the music, fashion and luxury industries.
I attribute all of my success to all of the teams I have worked with, as without them none of my achievements would have been possible.
I started work in the Music Business developing an understanding of ecommerce and social trends within the web back in the late 90s. From there I started to help Digital Start Ups target Music Industry Professionals during the seismic shift of consumer habit evolution from physical products to digital.
My exposure to luxury began when the Head of Music at Burberry approached me regarding the use of holographic technology for a show in Beijing back in 2011. Over 120 million viewers watched the show live. Since then I have worked with some of the biggest luxury brands in the world.
My specialty is working with technology to develop new live digital experiences for the purpose of product launches and experiential events.
I have worked with many award winning artists and have brokered some exciting initiatives with some of the biggest brands in the world. My most notable project so far being part of the team that delivered the 2Pac hologram at Coachella back in 2012. This initiative won Titanium at the Cannes Lions and broke Digital PR Records faster than anything before that feat.
I am the lead singer in a political rock band and I love scarves and trainers.
Favourite projects so far: Producing the Magic Mirror installations for Charlotte Tilbury, wowing the Chef de Cave of Dom Perignon and delivering the world’s largest holographic installation for Alfred Dunhill in Shanghai.
May 2017: I have just set up my own agency called Tiger Heart which is the next stage in my digital journey.
At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.
A marketing professional and 20-year AV industry veteran, I am a proud CTS holder and enthusiastic #AVfoodie who is passionate about innovative technologies, design, and all things AV.
I look forward to connecting with you here on Xchange and invite you to join me on LinkedIn as well.
To reach me, please message me on LinkedIn, as I am unable to reply to conversations here.
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