Good, rigorous data, Joé and Peter. Here is where I see opportunity to move in the right direction: Today, women are outnumbering men in higher education. There are about 130 women for every 100 men at four-year colleges, and the gap is even wider at two-year institutions. How do we bridge that divide between the higher ed demographics and our own industry's? By setting up recruitment, intern, and mentoring programs that reach into higher ed to educate and recruit the future workforce, with a focus on DEI. I for one will be developing one such program in Austin. What resources can we bring to make that a nationwide program?

We're absolutely thrilled to have Chad on our team at @Dimensional Innovations! Fun news — he was appointed our Chief Strategy Officer as of this morning.

Learn more about the work we do in experience design at www.dimin.com.

What other objectives can an organization address with waiting room signage?  Perceived wait time through entertainment, product placement and upselling are the most well known waiting room applications.  My favorite I have ever heard of is the promotion of self exams and preventive health maintenance towards a population not comfortable discussing issues with their family or even their doctors.  The issue was diabetes and the education not only opened up discussions in the exam room but also showed increase patient-initiated solutions to diabetic prevention or control.  What a service and well worth the investment in the educational content.