Thanks @Andrew Gildin that's great insight!

Thanks! If we need to start with the platform first, are there any tips and tricks that you would recommend for starting that process - what are the important key factors to look for?

Thanks for sharing! Who is doing this in the real world, and how much happier are employees with this kind of real-time data to peruse on their daily treks around the office?

Thanks @Camila Chavarri for sharing your story. I think it relays something really interesting....there are so many different facets of marketing - the term is not simply a catchall. 

While I agree that all marketers must deal in ROI (the analytics), some of us carry that skill at the forefront of what we do. Or perhaps its the digital, the strategic or creative planning or the events that bring buyers and sellers together.

I have been lucky to have a very varied path that has taken me from agency life, to marketing, sales, and communications. Today with all of that experience I am leading business development and absolutely using all of those skills to bolster and execute at the highest levels.

My best piece of advice.....understand the needs of your stakeholders. Whether its internal or external, gather all that you can about your products and the customers they serve - in my opinion, it is what what will YOU to rise above and continue to grow in your career of choice. 

This is such an important topic and one that I am so proud to have been a part of. A top down strategy will never fully flourish without the adoption and execution of its people - we are all responsible to our peers and co-workers. Thank you for sharing and thank you for attending if you had a chance to be there and take part. Our audience participation was amazing <3

Hey Aaron - I am not sure about higher ed, but it is certainly happening around the world from DOOH like bus stops to casinos - a few years back, one casino was hacked through their fish tank!

Crazy stuff!

Thanks David - That sounds fantastic! We are looking at piloting some new workforce development programs and remain in contact with programs across the world which you can also find in our Foundation pages - along with several resources for exciting newer generations for the world of AV. AND...we also work with HETMA for the Prism scholarship (2nd year just announced).

You can check out the Foundation here: https://www.avixa.org/avixa-foundation 

Thank you Megan for bringing this group together, such an important conversation and I am looking forward to being involved!