Really looking forward to this, thanks for sharing!

Nothing like popping on your favorite platform and seeing your face :)

Congratulations!!

Thanks @Andrew Gildin that's great insight!

Thanks! If we need to start with the platform first, are there any tips and tricks that you would recommend for starting that process - what are the important key factors to look for?

Thanks for sharing! Who is doing this in the real world, and how much happier are employees with this kind of real-time data to peruse on their daily treks around the office?

Thanks @Camila Chavarri for sharing your story. I think it relays something really interesting....there are so many different facets of marketing - the term is not simply a catchall. 

While I agree that all marketers must deal in ROI (the analytics), some of us carry that skill at the forefront of what we do. Or perhaps its the digital, the strategic or creative planning or the events that bring buyers and sellers together.

I have been lucky to have a very varied path that has taken me from agency life, to marketing, sales, and communications. Today with all of that experience I am leading business development and absolutely using all of those skills to bolster and execute at the highest levels.

My best piece of advice.....understand the needs of your stakeholders. Whether its internal or external, gather all that you can about your products and the customers they serve - in my opinion, it is what what will YOU to rise above and continue to grow in your career of choice. 

This is such an important topic and one that I am so proud to have been a part of. A top down strategy will never fully flourish without the adoption and execution of its people - we are all responsible to our peers and co-workers. Thank you for sharing and thank you for attending if you had a chance to be there and take part. Our audience participation was amazing <3