Entrepreneur of the AV industry and communication technologies. Enthusiastic and committed to people, in creating companies with a high human sense, passionate about marketing and new forms of digital communication. With more than 27 years of experience, I currently manage Viewhaus, my goal is to lead the company and make it a benchmark in the AV industry in Mexico, as well as being part of the most important AV service provider network around the world. I collaborate as an ambassador for SAVe (Sustainability in AV) in Mexico, as well as for AVIXA Xchange and I am part of the AVIXA sustainability advisory group, this allows me to endorse my interest and commitment to sustainability, circular economies and the environment.

¡Hola a todos! Estoy encantada de ser parte de esta comunidad. Soy Virginia, Gerente de Marketing y Relaciones Globales en Proyecciones Digitales – GPA Argentina y Uruguay. Con 13 años de experiencia en la industria AV, me apasiona la innovación, el arte y todo lo que impulsa nuevas formas de crear y conectar. A lo largo de mi carrera, he buscado integrar la interculturalidad y la sustentabilidad en cada proyecto, porque creo que solo con una mirada consciente y diversa es posible generar un impacto real y duradero.

I´ve been in this industry since 2002, I graduated from electronics engineering while working as AV designer, after a while I realized that there were many things I couldn´t understand about sound that I was passionated about so I decided to do masters on sound and vibration in Sweden, during all these time had the chance to design and be responsible for relevant projects like Panamerican games athletic stadium, soccer stadiums, arenas, concert halls and many other of all kind

I developed an AV Rental & Staging Company from the ground up to the 2nd best in sales in Argentina during the 1990s. Worked as independent Technical Director for major corporate shows.  I have worked with projects all across Latin America during the past 30+ years. For the last 17 years, I have had the privilege of being part of ICIA; InfoComm, now AVIXA, helping the development of our industry in Latin America and the Caribbean. Specialties: Professional Audio Visual Industry in Latin America, Non-Profit Organization, AV Business Development, Technical Direction. Strategic Planning, Product Distribution, and Channel Development.

Keith Neves is a design expert with over 25 years of experience in live entertainment, permanent installations, and experiential marketing. His creative explorations span multiple media and industry platforms, with a particular emphasis on the intersection of technology and art. He is a driven creator with a long list of accomplishments; brands worldwide rely on him to bring large-scale projects to life. Keith's notable accomplishments include serving as the lighting designer for the Wu-Tang Clan's live performance at Coachella, acting as technical director and designer for the GoPro Hero launch live streamed from Squaw Valley, serving as technical director for Spotify's Grammy Event in Los Angeles celebrating all ten Best New Artists, and being the designer and technical director for Panasonic Avionics' international tradeshow booth for ten years in a row. He founded Neves Creative Inc. in 2010 and collaborates with award-winning production teams and agencies to create projects that wow audiences and win awards. Some of Keith's past projects include well-known companies like Adobe, Spotify, Slack, Panasonic, Tinder, Google, Disney, Pfizer, Nickelodeon, Webflow, Appian, GoPro, Samsung, Cadillac, Intel, Netflix, Nintendo, Amazon, T-Mobile, AT&T, WB, Jaguar, Meta, and Apple in the US and abroad. Keith, an avid explorer of the technological frontier, is particularly interested in emerging technologies such as AI, AR, XR, and VR. He is constantly investigating these tools as new forms of creative storytelling, looking for case studies, and imagining novel use cases. His enthusiasm for fusing art and technology drives his work, which pushes boundaries and seeks transformative digital experiences that captivate and engage audiences. Keith's extensive portfolio showcases his technical and creative direction expertise for live concerts, trade show exhibits, theater, corporate events, art installations, festivals, virtual production, and experiential brand activations. Keith has a well-deserved reputation for serving not only his clients but their teams, dedicating himself to being a solution-based designer who is always looking for new and innovative tools to bring into play.

As a broadcast professional and multiplatform strategist with a passion for writing, I bring a unique perspective to content creation. Throughout my broadcasting career, which began in 2005, I have honed my skills in video production, system integration, and live event management. I have also managed interns and performed field marketing projects while maintaining a self-driven commitment to ongoing learning and growth. In addition to my technical expertise, I am also an avid reader and enjoy exploring new avenues for personal and professional development. My work in the digital media and web development sector has given me a fresh perspective on the power of content to connect with audiences and create meaningful change. As a multifaceted individual, I take pride in excelling in various pursuits. From international competitions and sports events to writing and volunteering, I always seek new ways to challenge myself and positively impact the world. If you're looking for a collaborator who can help you bring your ideas to life and deliver results on time, I'm here to help. Let's connect and explore how to work together to achieve your goals.

At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.

**

AV, Bacon, sports, and watermelon in no particular order. 

Get in touch for anything related to AVIXA in the UK & Ireland - we're here to help and waiting to hear from you!

A marketing professional and 20-year AV industry veteran, I am a proud CTS holder and enthusiastic #AVfoodie who is passionate about innovative technologies, design, and all things AV. I look forward to connecting with you here on Xchange and invite you to join me on LinkedIn as well.  To reach me, please message me on LinkedIn, as I am unable to reply to conversations here.