Over 15 years of experience in fields of AV and Acoustics. Specialized in providing services such as AV Design, Acoustic Studies, Sound Systems Measurements and Fine Tuning.
PRO AUDIO, and AV Tech/Engineer for 30 years. Bilingual Spanish-English.
Hi everyone, I'm Freddy, Founder of MarketingForAV.com and Co-founder of DesignLab.
I've spent the last 15+ years in the AV industry, from designing award-winning systems to figuring out how to actually get those projects in the door.
The technical part? That's what most AV companies do brilliantly. The online visibility part? That's where I see incredible integrators lose projects to competitors with worse systems but better websites.
MarketingForAV.com exists because I got tired of watching talented AV professionals struggle to communicate their value online while generic marketing agencies tried to sell them strategies that don't understand RFIs, procurement cycles, or the difference between a corporate boardroom and a university lecture hall.
We're not a traditional agency. We come from AV. We've designed systems, quoted projects, and lived through the same sales cycles you face every day.
We speak your technical language: audio, video, control, lighting, collaboration, and immersive solutions. We understand your clients: corporate, education, government, hospitality, worship, and residential. And we know what actually moves a project from "we're interested" to "send us the proposal."
How we help AV companies across the United States:
SEO for AV Integrators → Show up when prospects search for solutions in your market → Optimize your site so decision-makers find you, not your competitors → Build content that ranks and converts
- Paid Advertising (PPC) → Target IT directors, facility managers, and procurement teams → Google and LinkedIn campaigns for your specific verticals → Turn ad spend into qualified conversations
- Content Marketing → Translate technical capabilities into buyer-friendly language → Case studies and service pages that build trust → Show how you solve real problems, not just product specs
- Website Development → Turn your site into a sales asset, not a digital brochure → Clear messaging, strong calls to action, built for conversion → Help visitors understand what you do in under 10 seconds
- Lead Generation Systems → Predictable pipeline instead of waiting for referrals → Combine SEO, PPC, and content tailored to your capacity → Designed for how AV projects actually get sold
We work with single-location integrators and multi-state service providers who understand that digital presence is no longer optional, but doing it with strategy and clarity still is.
If your AV company is ready to turn online visibility into qualified project opportunities, let's connect.
👉 info@marketingforav.com 🌐 marketingforav.com
You may also know her as @NerdyGirlAV. Jenn is an active leader within the AVIXA Diversity Council, serving as chair since 2024. Jenn was also a part of SCN The Nine: Class of 2021 and Class of 2022 Commercial Integrators 40 Under 40. She’s passionate about creating opportunities for incoming folks into the industry and advocating for neurodiversity and mental health awareness.
Her experience in AV ranges from project coordination, rentals, marketing, sales, service, AV consulting, and she currently works as a design engineer with AVI-SPL. Something you may not know about her is that she achieved her BS in Media Arts & Design at James Madison University and her Master's in Sociology at The New School for Social Research.
Adam Harvey, CTS
Solution Architect AV & Digital Media / Joint Chair LTSMG, University of Hertfordshire / LTSMG
I lead AVIXA’s APAC marketing and communications initiatives, which include member communication, vertical market events, educational programmes and AVIXA’s brand presence at the association’s trade shows in the region. I look forward to making new connections on the Xchange and leverage digital as a medium to offer value to members and support the association’s commitment of being a hub for AV in the region. https://xchange.avixa.org/users/avixa
Jason "Jay" Jacoby (they/them) has spent the last 10+ years, working with integration firms guiding teams through multi-million dollar projects from conception to execution. Jay’s work as a program and project manager includes multiple types of projects ranging from corporate, communication collaboration, experiential, broadcast, digital signage and large venue sound. They recently returned to Diversified after working for a year with Shen, Milsom, & Wilke as an Audiovisual consultant. Jay is currently based out of New Jersey. #avtweeps
Currently a Senior Solutions Engineer at Mechdyne Corporation. I started at Mechdyne as an AV Systems Designer from 2013-2018 where 90% of my projects were under-budget and delivered on-time. In 2020, I was listed as one of Commercial Integrator’s “40 Influencers Under 40”. I started in the AV Industry in 1998, running sound at my church and school in Bloomington, MN , and doing it professionally since 2000. I graduated from Iowa State University with a BS in Aerospace Engineering in 2009 where I worked as a local stagehand at CY Stephens Auditorium and Hilton Coliseum, as well as other freelance stagehand work in the Minneapolis area. Since 2022, Aaron has continued to work various events back at CY Stephens Auditorium and at other locations in the central-Iowa area.
Senior Director of Development for AVIXA in EMEA with over 20 years experience in AV and IT industries. Started off in sound engineering in the late 90s then pursued a career in IT. After working in web development I returned to AV and have not looked back! I do at times pine to work more directly with the amazing technology available today to help create great AV experiences but I do get to see them being shared and celebrated! I look forward to seeing many of those examples on the Xchange!
I have been in the Audio-Visual industry for 20+ years in various sales and marketing roles in both the private and public sectors. My work history includes working with integrators and manufacturers such as Christie Digital, Epson, and currently with QSC. I am passionate about helping women succeed in the industry and have spent the past 6 years working with the AVIXA Women’s Council, a group of professionals committed to supporting and empowering women who work in the technology and AV industry – first as a member, two years ago appointed as co-chair to the Los Angeles/Orange County region, and at the start of 2022, Co-Chair to the council. The council has over a thousand members and 50 groups throughout the world.
I head up the marketing for InfoComm, the greatest tradeshow on Earth. InfoComm 2023 will be my 10th show.
Chat with me if you want to talk about InfoComm, working at AVIXA, or shoes! Follow me on Twitter @AVshoeQueen.
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