I believe marketing should do more than make noise. It should make it matter. Whether it’s driving demand, building brand heat, or giving sales teams something real to run with, I’m here to make sure marketing actually moves the needle. At CTI, I lead a team of people who give a damn about results and relationships. From Pro AV to broadcast, mission critical spaces, and beyond, we create campaigns that build trust and drive growth. No cold DMs. No gimmicks. Just work that works. What drives me? The endurance mindset. I’m an athlete, a coach, and someone who believes showing up when it’s hard is what makes it count. Let’s build something that lasts. If you care about people, growth, leadership, or building brands that actually work, I’m all ears.

I have worked in AV since the early 1980s in various positions ranging from staging to video production. My responsibilities have included engineering, systems design, technical sales, product development, tech support, project management, customer service, CAD Management, drafting, purchasing, and marketing for A/V Integrators and Manufacturers. In 2015 I founded the AV Gives Back initiative on Twitter. Through the use of the #AVGivesBack hashtag on Twitter and LinkedIn, we help people and companies in the #AVcommunity get the information out about fundraisers, community service events, charity events, natural disaster relief, and more. Our motto is ‘helping others help others.’ https://twitter.com/AVGivesBack In the past, as a CAD Manager, I was responsible for managing successful drafting teams in the high-volume NYC Metro Area. While establishing CAD Standards and Drawing packages for A/V & Digital Signage companies I have also worked with the InfoComm International Standards development team that was working on the J-STD-710: Audio, Video, and Control Architectural Drawing Symbols Standard. As a Social Media Advocate, I am active on Social Media (Twitter, Facebook, and Instagram) helping to get out the company message and project information. I have appeared on industry Podcasts including AVNation’s AV Week, ArchiTech, and EDtech. I have presented online webinars for AVIXA's System Integrators Council on Change Orders, and FSR on AV Infrastructure and HDBaseT technologies. I have been a volunteer firefighter in North Jersey since 1985 and currently volunteer as Fire Police in Pequannock NJ. I volunteer with my son's Boy Sout Troop 144 as the Advancement Chair, Assistant Scoutmaster, and Merit Badge Counselor. I also volunteer for the Northern New Jersey (NNJ) Chapter of the Guardians of the Ribbon.

Atkins Fleming is the Assistant Director of Learning Spaces at Texas State University in San Marcos, Texas.  He’s worked for over a decade in higher education A/V support, preceded by numerous years in acoustical design.  He has a degree in Sound Recording Technology from Texas State University and is a lifelong musician, and he uses both skillsets on a regular basis at his church.  Atkins has always loved A/V, from before he knew what A/V was.

An award winning AV Professional with an infectious passion for AV, Technology & Media Production. Host of All Things TechIE Podcast. Director of XTS.  Visit my website at www.justinrdawson.com or All Things TechIE Podcast www.allthingstech.ie 

At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.