About Fabio Biccari
Professor of Digital Marketing Strategies & CMO at Voome
I am passionate about digital innovation and take pride in sharing this enthusiasm with my students, colleagues, and clients. I believe that passion is essential to thrive in an ecosystem like ours, where innovation and tools evolve rapidly.
My journey in this field began in 2005 in the Mobile VAS market, encompassing early mobile games and ringtones.
In 2011, I founded my first startup, Meetale, one of Italy’s pioneering digital publishing platforms, which the Italian Unitary Writers Association recognized as the most significant in the country.
Following a substantial international experience in a collaborative project between India and Italy, I founded dfarm – Digital Transformation Factory in 2019. This network was created to embed digitalization within company processes and teams. My commitment to education led me to start teaching at the School of Management at LUM University in September 2019, using the Learning by Doing approach.
Since 2022, I have served as Chief Marketing Officer (CMO) at Voome.
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Intro Content
Corporate Communication: Revolutionizing Touch Points
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Virginia Molina
Gerente de Marketing y Relaciones Globales | Embajadora de AVIXA Xchange | Embajadora de SAVe, Proyecciones Digitales - GPA Argentina y Uruguay
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Broadcast AV Digital Signage Business of AV AI in AVRooms participated in:
Technology Managers' Forum Xchange Community Chat InfoComm AV in ItalianoRecent Discussions
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How do we best promote the business case for these technologies with non-technical senior managers?
The key is to keep the focus on strategic outcomes rather than technical features. Senior leaders respond best when the business case is framed around measurable impact, improved employee engagement, operational efficiency, safety, and cost savings supported by real-world case studies. Storytelling with tangible ROI and quick-win pilots makes the value clear without overwhelming them with tech detail. And whenever specific opportunities arise, Voome actively supports our resellers to help them win projects
The progression with technology like this has its hills and valleys, its not always linear!
Thanks, Mat. With everyone's contribution, we'll achieve a significant result.
Repurposing content and methods of dissemination are key!
I agree Matt
Interesting, talking about smart and efficient digital signage ;)
Thank You Sara!
Complimenti per i temi e l'esperienza Monica Barrano. Spero avremo modo di vederci a ISE di Barcellona per approfondire insieme il mercato Italiano.