About Ben Thomas
Ben currently serves as the Head of Pro AV and the Sr. Director of Publishing for MarketScale, a B2B publisher and strategic marketing firm.
He has over a decade of award winning experience in media publishing for large scale events, OTT & live streaming platforms, marketing, network television, and podcasting. Ben decided on his career path at the age of 7, and to date has led some of the most influential brands in the world including Intel, Nokia, Samsung and Segway, to billions of content interactions.
A huge hockey fan (Go Stars!), and former contestant and current fan of Family Feud, Thomas resides in Dallas, Texas.
Channels contributed to:Conferencing & Collaboration Content Production and Streaming Digital Signage Learning Solutions
Rooms participated in:Technology Managers' Forum IT and Networked AV Jobs A Culture of Inclusion
Great advice Ben, thanks for posting this. You make some great points that are valid for both people rising up in their careers at early and mid-stages, and others looking at the AV industry from other industries. There is indeed a wealth of great content to leverage out there. Much of it is available free or very low cost. It is good to think about building both a broad base of knowledge and also more advanced information around your desired path. At some point you will find you are able to help others along their paths and that is what the AV industry is all about.
Agreed, Lee. It's never been easier to learn about new skills or trades.
Great article and video @Ben Thomas ! With so many podcast listeners these days, it is a great communication tool. I agree that the best way to go about it is considering the unique perspectives that you bring to the table. I would love to see more tips geared towards having guests on your podcast as well since I see you touched on that subject. Do you have any additional tips for that?
I also created a guide to help those starting out a bit ago. May be helpful to those getting started too so thought I would share.
That's a good topic suggestion! The first tip is "don't be afraid to ask" haha. I'll put that together!
This is great insight! I wonder how much of those "interim" technologies that were meant to supplement during COVID have made there way into the pre-pandemic broadcast strategies. What comes to mind to me is the cameras... Traditionally you see cameras in broadcast environments that you wouldn't see elsewhere - size, capabilities etc... but in my ignorance I'm starting to think; Are the smaller more capable cameras becoming so useful that they will displace those bigger traditional cameras that you see everywhere? If not, what is the hold up? Investment? Learning curve on the new devices?
If I use a news team as an example, the mobility that some of these devices (and price I would imagine) offer would seem to be a huge selling point. Am I way off base here?
Great question. I've personally seen the PTZ market go nuclear recently. Especially in small-mid production environments. The quality has finally caught up and it gives much more flexibility in operator restricted environments.