I have led the APAC operations for a major digital signage company for 15 years. Listening to the requests of our customers and partners, I decided to jump in to the cold water of entrepreneurship and to start creating my own AV solutions. At oomnis, we build visual IT solutions and deliver them across the globe through our network of partners. 

Helping clients to understand and select appropriate audio visual solutions since 2001 - working for both specialist audio visual system integrators and also one of the largest independent IT services organisations in Europe. I believe that well delivered technology solutions have a huge part to play in delivering true collaboration. Today's technology solutions genuinely have the potential to fundamentally change the way that we think about work. CTS certified member of AVIXA carrying a number of accreditations that relate to audio visual best practice and the specification of audio visual technologies, control systems and videoconferencing. On a day-to-day basis my role is to work directly with clients and help them to find the right solutions to make faster, more efficient business decisions and reduce the costs associated with unnecessary travel. I'm offended by bad meeting room design and "false economy" design choices that do nothing but cause issues for end users and undermine key investments.

Eight years working as a Marketing and Operations Manager in the NZ AV industry, including over six years in commercial distribution, and 18 months in commercial and residential installation dealership. Reporting directly to Managing Directors and working closely with sales managers. Experience working, hosting, and travelling with sales, marketing and logistics representatives from globally recognised AV brands where I was highly regarded for my level of commitment and standard of work. Held sole responsibility for presenting and implementing marketing strategies and plans across all brands and products in NZ. Shure APAC Top Marketing Award 2013 I was selected for the QSC Global Distributor Strategy Group, a select number of representatives from across the world who worked together to strategise international and local go-to-market strategies. Held sole responsibility for NZ purchasing and logistics for up to 11 AV brands at a time, requiring an in-depth understanding of stock codes, sales, systems, and communication processes across companies and time zones. Experience working closely with technical salespeople, business development managers, dealers, and end-users. Strong communication, time management and organisational skills, ability to think creatively and strategically, and I enjoy working with and connecting with a wide range of people in and out of business.

As an architect by training (BS Architecture, Cal Poly SLO) and a collaborative technologist with four decades of practice, I’m passionate about mentoring the next generation of AV professionals in the intersection of technology, strategy, and leadership. I've been active in AVIXA since 1986, and served on the national board, 1993-2000. I'm a Fellow of the Society of Marketing Professional Services (SMPS), and an Associate member of the American Institute of Architects.  My expertise spans audiovisual systems design, integrated building technology, strategic business development, and higher education technology planning. I bring an award-winning, B2B design thinking approach developed through leadership roles with national AEC and technology firms. I’ve led marketing and sales strategy, designed future-ready digital experience environments, and helped organizations implement AI-powered tools to scale expertise and performance.