Eight years working as a Marketing and Operations Manager in the NZ AV industry, including over six years in commercial distribution, and 18 months in commercial and residential installation dealership. Reporting directly to Managing Directors and working closely with sales managers. Experience working, hosting, and travelling with sales, marketing and logistics representatives from globally recognised AV brands where I was highly regarded for my level of commitment and standard of work. Held sole responsibility for presenting and implementing marketing strategies and plans across all brands and products in NZ. Shure APAC Top Marketing Award 2013 I was selected for the QSC Global Distributor Strategy Group, a select number of representatives from across the world who worked together to strategise international and local go-to-market strategies. Held sole responsibility for NZ purchasing and logistics for up to 11 AV brands at a time, requiring an in-depth understanding of stock codes, sales, systems, and communication processes across companies and time zones. Experience working closely with technical salespeople, business development managers, dealers, and end-users. Strong communication, time management and organisational skills, ability to think creatively and strategically, and I enjoy working with and connecting with a wide range of people in and out of business.

As an architect by training (BS Architecture, Cal Poly SLO) and a collaborative technologist with four decades of practice, I’m passionate about mentoring the next generation of AV professionals in the intersection of technology, strategy, and leadership. I've been active in AVIXA since 1986, and served on the national board, 1993-2000. I'm a Fellow of the Society of Marketing Professional Services (SMPS), and an Associate member of the American Institute of Architects.  My expertise spans audiovisual systems design, integrated building technology, strategic business development, and higher education technology planning. I bring an award-winning, B2B design thinking approach developed through leadership roles with national AEC and technology firms. I’ve led marketing and sales strategy, designed future-ready digital experience environments, and helped organizations implement AI-powered tools to scale expertise and performance. I’m available as a mentor or advisor in areas including AV system design for education and civic spaces, AI-enhanced business development, strategic marketing for integrators and consultants, digital experience planning, and leadership development for rising professionals. I’m especially focused on helping firms utilize technology not just to build systems, but to establish credibility, save time, and drive revenue growth. Known throughout the AEC and AV industries for my thought leadership and integrity, I share insights through industry publications, AVIXA and SMPS events, and my blog, CatalystFactor—a resource for growth strategies, leadership development, and marketing innovation. .

Graphic designer with knowledge of Digital Marketing, more than 7 years experience in the audiovisual market working in one of the most important distribution companies in Mexico NOVOTECH®. Diseñadora Gráfica con conocimientos de Marketing Digital, más de 7 años de experiencia dentro del mercado Audiovisual laborando en una de las compañías de distribución más importantes en México NOVOTECH®.