As an architect by training (BS Architecture, Cal Poly SLO) and a collaborative technologist with four decades of practice, I’m passionate about mentoring the next generation of AV professionals at the intersection of technology, strategy, and leadership. I have been active in AVIXA since 1986 and served on the national board from 1993–2000. I am a Fellow of the Society for Marketing Professional Services (SMPS) and an Associate member of the American Institute of Architects.
I serve as Director of Digital Experience Design at Clark & Enersen, a 200-person interdisciplinary architecture and engineering firm, where I lead the planning and design of integrated audiovisual and digital experience environments for higher education, healthcare, and research clients.
My expertise spans systems design, integrated building technology planning, and strategic business development. I bring an award-winning, B2B design-thinking approach developed through leadership roles with national AEC and technology firms.
Across both institutional and consulting roles, I have led marketing and growth strategy, designed future-ready learning and simulation environments, and helped organizations implement AI-powered tools that scale expertise and performance.
Graphic designer with knowledge of Digital Marketing, more than 7 years experience in the audiovisual market working in one of the most important distribution companies in Mexico NOVOTECH®.
Diseñadora Gráfica con conocimientos de Marketing Digital, más de 7 años de experiencia dentro del mercado Audiovisual laborando en una de las compañías de distribución más importantes en México NOVOTECH®.
Dynamic industry leader with outstanding history of guiding technology companies to achieve year-over-year revenue growth. Goal-driven visionary with demonstrated proficiency at planning and building businesses from concept to operational to long-term profitability. Expertise in applying analytical intelligence, entrepreneurial imagination and administrative ability to opportunities. Turns distinctive competencies into competitive advantages. Adept at positioning organizations as industry leaders and leveraging communication talents to skillfully negotiate successful mergers and acquisitions. Detail-oriented product management expert with proven ability to conceptualize, create and launch vanguard products. Financial manager with record of successfully handling organizational budgets while holding full P&L responsibility.
I lead AVIXA’s Latin America marketing and communications initiatives and I look forward to making new connections on the Xchange.
I am a strong supporter of the AV industry, with an un-satisfiable hunger for knowledge. Please feel free to connect anytime, networking is power!
Alicia Lutz-Dolleschel
Stellv. Gruppenleitung HRZ Medientechnik, Goethe Universität Frankfurt am Main
Since more than 12 years head of team of around 30people managing the meeting room infrastructure at the European Commission. We manage every day a mix of small, boardroom and high level rooms with up to 23 interpretation booths.