Current course
Creating Brand Awareness & Advocacy as a ProviderThis Xchange Academy program is designed for AV/IT Solutions Providers interested in learning how to strategically leverage Xchange to reach their target audiences and achieve their business goals by building brand awareness and developing genuine brand advocacy across the AV community. The program is designed for those wanting more advanced skills and knowledge of Xchange and offers a comprehensive overview of engaging with the community as a provider. Please know that the modules do not have to be completed in their entirety and that you may skip any elements you wish. Thank you for being a member of the community and for joining us on this journey! We'd love to hear your feedback! Estimated time required to complete course: Building Your Company Brand on AVIXA Xchange: 7 min. Showcasing Your Company: 10 min. Strategies for Success: 7 min. How to Target Your Audience: 15 min. Best Practices for Successful Content Sharing: 11 min. Engage!: 5 min. Leveraging Your Social Media Platforms: 1 min. The Results: 5 min. TOTAL: Approximately 46 min.
Current module (2/8)
Showcasing Your Company
Starting with your profile, this module highlights establishing your company's presence, offering tips to capture your audience's attention and establish your brand as an industry leader.
Next module
Strategies for Success
Here we'll share how to align your goals and content-sharing strategies as well as offer tips on managing your Xchange resource allocation.
Great tips!
Hello Xchange Members! We've had some really great content shared recently. I thought I'd point out a few valuable examples of:
Repurposing a video: Digital Signage SaaS for Integrators
Inviting members to an event: ADI EXPO
Offering a valuable whitepaper: AVI-SPL How to Build a Productive Hybrid Workplace Guide
Linking to featured publication: Hybrid work strengthens the case for AV-as-a-Service
Linking to your website: Why you Should Be Monitoring Your AV Network
Highlighting your partners through @mentions and links: What is Artificial Intelligence?
Sharing knowledge-based content: Finding Your Way with Digital Signage
What type of content keeps YOU coming back to Xchange? What are some of your favorite posts?