Creating Brand Awareness & Advocacy as a Provider
This Xchange Academy program is designed for AV/IT Solutions Providers interested in learning how to strategically leverage Xchange to reach their target audiences and achieve their business goals by building brand awareness and developing genuine brand advocacy across the AV community.
The program is designed for those wanting more advanced skills and knowledge of Xchange and offers a comprehensive overview of engaging with the community as a provider. Please know that the modules do not have to be completed in their entirety and that you may skip any elements you wish.
Thank you for being a member of the community and for joining us on this journey! We'd love to hear your feedback!
Estimated time required to complete course:
- Building Your Company Brand on AVIXA Xchange: 7 min.
- Showcasing Your Company: 10 min.
- Strategies for Success: 7 min.
- How to Target Your Audience: 15 min.
- Best Practices for Successful Content Sharing: 11 min.
- Engage!: 5 min.
- Leveraging Your Social Media Platforms: 1 min.
- The Results: 5 min.
TOTAL: Approximately 46 min.
8 Modules
Building Your Company Brand on AVIXA Xchange
In this module you’ll discover the opportunities Xchange provides in creating brand awareness and forging relationships that transform into genuine brand advocacy.
Showcasing Your Company
Starting with your profile, this module highlights establishing your company's presence, offering tips to capture your audience's attention and establish your brand as an industry leader.
Strategies for Success
Here we'll share how to align your goals and content-sharing strategies as well as offer tips on managing your Xchange resource allocation.
How to Target Your Audience
We'll explore Xchange's many Channels and Rooms and how to identify where your audience is and how to reach them.
Best Practices for Successful Content Sharing
This module covers how and what to post to successfully engage members while maximizing your SEO.
Engage!
In this section we'll discuss the impact of being an engaged member of the community.
Leveraging Your Social Media Platforms
This short module showcases how and why to share content to your social platforms.
The Results
This module uncovers how to review your content's performance for informed posting strategies.
