Artificial intelligence (AI) has many names—machine learning, knowledge engineering, and automation technology to name a few. But what does that actually mean?

“Simply put, artificial intelligence is the simulation of human processes, thinking, or learning by machines; most commonly computers,” said John Garmendi, senior manager, sales support engineers and consultants, Sony Electronics. “Depending on the level of sophistication the intelligence can simulate learning, reasoning, and self-correcting, and enable a smarter process. AI offers the ability to enhance creativity, automate processes, and enrich experiences.”

“In most cases, humans typically overuse the term ‘artificial Intelligence’,” added Parrish Chapman, director, enterprise retail sales key accounts, Samsung Electronics America. “I prefer to simplify the term to make tech conversations easier. In general, AI is the process of making machines with intelligence. Looking deeper, AI includes symbolic AI (use of symbols), which is usually more understandable to humans. To perform a task, these symbols combine with a set of rules and a process. From this point, one can define AI further with deep machine learning and other learning ecosystems.”

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