Here on Xchange, we are continually seeking to foster innovation, creativity, and connectivity within the AV community. We’re excited to announce the launch of a brand-new channel, "Immersive Experiences." This exciting addition is designed to bring together professionals and enthusiasts who are at the forefront of cutting-edge experiences and technologies. 

The Immersive Experiences channel will serve as a hub for all things XR (Extended Reality), immersive events, learning, dining, and beyond. It’s a place to explore the intersection of technology and storytelling, where creativity meets technical to deliver truly impressive experiences. Whether you're an industry veteran or just stepping into the world of immersive solutions, this channel will offer a space to learn, share, and collaborate on global trends shaping the AV landscape. 

What to Expect from the Immersive Experiences Channel 

Immersive technologies and experiences continue to transform the way we work, play, and engage with audiences across industries, from entertainment to education, hospitality to retail. Here's a sneak peek at the channel’s core focus areas: 

XR (Extended Reality) 

Explore the hybrid world of virtual, augmented, and mixed realities in everything from gaming to retail. From conceptual frameworks to practical applications, the channel will showcase how XR is revolutionizing several different AV markets. 

Immersive Live Events 

The business of totally immersive shows and performances is booming. From venues like the Sphere to groundbreaking shows at Cosm, this space will showcase how AV innovation is transforming live entertainment.  

Immersive Learning  

The future of education is built around  immersive learning experiences that transform the way we acquire knowledge. By leveraging mixed reality (MR), learners are engaging with fully interactive environments that bridge the gap between theory and practice.   

Immersive Dining 

AV innovation is redefining the art of culinary experiences. We'll feature culinary marvels from projection-mapped plates to multi-sensory environments, exploring how technology transforms dining into a fully engaging adventure. 

Why Now? 

The immersive experience market is witnessing unprecedented growth, driven by rapid advancements in technology and a surge in consumer demand for innovative entertainment and storytelling.  

AVIXA’s 2025 IOTA report shows global revenue in the Venues and Events category at $42.8 billion and a compound annual growth rate (CAGR) of 4.6%. According to AVIXA’s VP of Market Insight, Sean Wargo, “We also expect the immersive experiences component of the venues and events market to outperform the entire segment, likely by a couple of additional percentage points of growth. This will then grow the share of the these experiences within the broader market.” 

In a report from consulting firm Habo, revenue from immersive experiences specifically in the US reached $3.9 billion in 2024, showing an average growth rate of 21% since 2019. The experiences category is projected to expand from $37 billion in 2023 to over $114 billion by 2027, reflecting a CAGR of nearly 25%. This momentum is fueled by the increasing adoption of VR and AR across industries such as gaming, education, healthcare, and film production. 

In addition to the market opportunity, as audiences seek more interactive and personalized content, the integration of real-time rendering, spatial computing, and haptic feedback is setting new standards for engagement. Streaming platforms, gaming studios, and creative professionals are investing heavily in immersive technologies to meet evolving preferences. With these trends converging, now is the ultimate moment to explore, innovate, and create within the rapidly expanding immersive experience landscape. 

Our Process for Creating Collaborative Spaces on Xchange 

The channels and rooms you interact with on Xchange are created with a high level of thought and consideration from our editorial team. When a request comes in either internally at AVIXA or within the external AV community, we look at key factors including:  

• Value to the AV community 

• Resources available to successfully cover the proposed subject 

• Time frame during which the subject will be relevant 

• Accessibility of the subject within the community 
   

Your Voice Matters—Help Shape the Xchange Community! 

At AVIXA, we value the voice of our community. While we're excited about the potential of the "Immersive Experiences" channel, we also want to ensure that every corner of our industry is adequately represented. That’s why we’re inviting you to share your suggestions for new rooms or channels. 

Are there emerging topics or areas of interest that you feel haven’t been highlighted yet? Whether it’s a niche topic you’re passionate about or a growing trend you think deserves focus, we want to hear from you! Your ideas could help shape the next big addition to the Xchange community. 

Join Us in Exploring the Future of Immersive AV 

The launch of the "Immersive Experiences" channel is just the beginning of an open conversation about the future of AV innovation. We encourage you to participate, contribute, and collaborate as we grow this exciting new space together. If you have existing content you've created for Xchange on this subject, hop back into the original post and choose the "Immersive Experiences" channel from the drop-down. This is a great way to give new life to your old content! Stay tuned for updates, and in the meantime, be sure to explore the channel to find content that inspires and connects you with like-minded professionals. 

To submit suggestions for new rooms or channels, feel free to reach out to me, or anyone on the AVIXA Xchange team directly. Together, we can continue to build a platform that reflects the diversity, creativity, and ingenuity that defines the AV industry. 

Photo credit: Getty Images/Suntorn Somtong