Live streaming can be one of the most impactful - or useless - tools you have for engaging your audience. It can be an incredible way to drum up FOMO for an event or a fast way to show audiences that you're out of touch. You could engage sponsors or set your ROI on fire. 

How do you make sure that your live stream will have an impact, and not just become an internet meme (or worse, not be noticed at all)? As with any other product in your portfolio, you have to have your audience at the center of everything you do. You need to consider everything from their location and accessibility to their problems and desires. You'll also need to consider things like their attention span and current habits, which can help you determine things like whether you should have your content available on-demand after the fact - and how soon post-stream. 

For me personally, I've found that about the time you figure out the best strategy, streaming technology or user behaviors change. There is, as with so many components of technology, constant iteration. These past 3 years have seen an absolute explosion of streaming innovation and utilization across industries, companies, and audiences that were previously unengaged with live streaming. It went from being something that primarily media companies and major brands employed to a commonplace tool used by large and small entities, reaching both customers/ audiences as well as internal teams.

Join @Leon Prather and I, as well as 3 other amazing industry experts, on Wednesday, February 15 at 1p ET to discuss the factors you can use in the development and/or evolution of a streaming strategy. 

In the meantime - what are some of the top challenges you've faced with streaming? What are some of the coolest applications or innovations around streaming you've seen in the past year?