Giuliana is a freelance journalist, has a background in Project Management and Communication and has a phd in New Technologies for Cultural and Art Institutions. In 2014, she co-founded Streamcolors together with Giacomo Giannella. Streamcolors is a digital art studio specializing in real-time software development and production of interactive solutions, immersive experiences, video, VR and video games for clients around the world, including institutions cultural institutions, corporations, and design and fashion brands. Humans, Arts and Technologies are the key interpretation through which Streamcolors opens the door to finding unique solutions that enhance imagination, knowledge, creativity and interaction.

With a background in content strategy, brand management, and community building for global franchises like Star Wars and Star Trek, I’ve spent my career connecting people to the stories they love. At AVIXA, I’m doing the same—only now, the story is AV itself: how it connects, empowers, and transforms us. I’m especially drawn to the intersection of AV and pop culture, immersive tech, and storytelling. I’m here to help others unlock the potential of Xchange—whether it’s building their brand, expanding their reach, or just finding their people.

Professor of Digital Marketing Strategies & CMO at Voome I am passionate about digital innovation and take pride in sharing this enthusiasm with my students, colleagues, and clients. I believe that passion is essential to thrive in an ecosystem like ours, where innovation and tools evolve rapidly. My journey in this field began in 2005 in the Mobile VAS market, encompassing early mobile games and ringtones. In 2011, I founded my first startup, Meetale, one of Italy’s pioneering digital publishing platforms, which the Italian Unitary Writers Association recognized as the most significant in the country. Following a substantial international experience in a collaborative project between India and Italy, I founded dfarm – Digital Transformation Factory in 2019. This network was created to embed digitalization within company processes and teams. My commitment to education led me to start teaching at the School of Management at LUM University in September 2019, using the Learning by Doing approach. Since 2022, I have served as Chief Marketing Officer (CMO) at Voome.

An Italian living in Sweden. I have found my passion in marketing and communication as the perfect path to unify goals and strategies. Lately, I've been focusing on promoting IoT solutions for schools and hospitals, making them aware of the advantages of IP-based device and how they can enhance quality care and student learning experience, beyond general security.

The mission of the Rising Professionals Council is promoting the skills, careers and ongoing development for rising AV professionals, as ambassadors of our industry, through outreach and mentorship.

The AVIXA Diversity Council is a group of AVIXA members interested in bringing together AV and integrated experience professionals from various backgrounds and cultures to facilitate a larger dialogue around initiatives of inclusion within the industry. All are welcome in this council, no matter one's race, gender identity, sexual orientation, veteran status, religious affiliation, disability, national origin, or any other community affiliation.

The AVIXA Board of Directors created the Sustainability Advisory Group in 2023 to find resources and support the Pro-AV Industry in becoming more sustainable. It is comprised of an expert group of volunteers who meet regularly to collaboratively assist both the community and AVIXA.

The Membership Committee is established by the Board of Directors. The committee is made up of volunteers of different segments of the association membership. The committee serves as a sounding board for members and communicates the benefits of AVIXA™ membership. The Membership Committee also has general oversight responsibilities for the councils.

The AVIXA Foundation is a 501(c)(3) nonprofit charitable arm of AVIXA. It provides access to skills education, career pathways and valuable hands-on experiences to inspire the next generation of leaders in the audiovisual (AV) industry. The Foundation strives to achieve this mission in three main ways: 1. Creating awareness of AV as a viable career path around the world (TALENT RECRUITMENT) 2. Enabling skill development of audiovisual professionals (TALENT DEVELOPMENT) 3. Connecting individuals to their first job in the AV industry (TALENT ACQUISITION) The Foundation fosters change on behalf of AVIXA and the broader industry through:  1. Impact funding programs  2. Scholarships 3. Community and education partnerships 4. Employer resources  5. Work-based learning experiences 

InfoComm—it's how we connect. InfoComm is the world’s most vital pro AV show. Where the unseen technology behind our modern lives is at work and at play. Transparent 3D LED screens. Mixing boards used by the biggest touring artists. And massive control rooms broadcasting sports, viral videos and more. ​ It’s where global brands launch new products and where you’ll tap into a vast network of extraordinary humans changing how we experience the world. From the coffee we smart brew to the concert we jam to—and all the moments in between. Lift the curtain on what’s powering connection today. And cue the lights for what’s powering it tomorrow.

InfoComm Latin America is the largest professional audiovisual trade show in the region, with thousands of products for audio, conferencing and collaboration, visualization, video, broadcast, control, digital signage, enterprise IT, security, virtual reality, higher education and live events.

ISE 2026 will return to Barcelona on 3-6 February 2026.  PUSH BEYOND Step into out-of-this-world. Ground-breaking. Show-stopping. Spine-tingling. Step into out-of-this-world, for some serious show time. The world-renowned annual tech show for the systems integration and audiovisual industry returns. Join us for ISE 2026. Let's turn it up, let's Push Beyond. #ISE2026 | 📍 Fira de Barcelona Gran Via | 📅 3–6 February 2026 | 🐦 Don’t miss out! Super Early Bird – 50% off ISE Summits until 31 October 2025. 👉 Register now: https://www.iseurope.org/?actioncode=ise2026social and follow us on Social Media for the latest updates!

The mission of the AVIXA Women's Council is to provide a global community of AVIXA members and other professionals committed to supporting and empowering women who work in the technology and AV industry. If you are an AVIXA member who wants to support women in our industry — no matter who you are — you are invited to join this council.

Entrepreneur of the AV industry and communication technologies. Enthusiastic and committed to people, in creating companies with a high human sense, passionate about marketing and new forms of digital communication. With more than 27 years of experience, I currently manage Viewhaus, my goal is to lead the company and make it a benchmark in the AV industry in Mexico, as well as being part of the most important AV service provider network around the world. I collaborate as an ambassador for SAVe (Sustainability in AV) in Mexico, as well as for AVIXA Xchange and I am part of the AVIXA sustainability advisory group, this allows me to endorse my interest and commitment to sustainability, circular economies and the environment.

Hello everyone! I'm very happy to be a part of this community! As a market developer and a marketing professional with focus in the AV industry, I'm always searching for new solutions that work for the technological ecosystem. I'm proud to say that I'm part of Molver Technology, end-user services integration company. I would love to hear more from everyone at AVIXA Xchange. Let's get in touch! :) 

Our Community Spotlight highlights some of the most prominent, active users in the AVIXA Xchange community. These quick interviews touch on hot topics within the AV industry right from the minds of experts in their respective fields.

As a skilled AV and Acoustics Engineer, I am dedicated to creating immersive and engaging experiences through technology with an understanding of both the technical and creative aspects of the industry. From live events and conferences to immersive installations and digital signage, I am passionate about utilizing cutting-edge technology to bring ideas to life.