Analytical and results-driven Project Manager with extensive experience leading large-scale projects and on-site implementations in Control & Automation, Low-Current Systems, and AV technologies. Passionate about smart building and smart home solutions, ensuring projects are delivered on time, within budget, and aligned with client expectations. Strong background in physics and computer science, enabling structured problem-solving and innovative system integration.
With a background in content strategy, brand management, and community building for global franchises like Star Wars and Star Trek, I’ve spent my career connecting people to the stories they love. At AVIXA, I’m doing the same—only now, the story is AV itself: how it connects, empowers, and transforms us. I’m especially drawn to the intersection of AV and pop culture, immersive tech, and storytelling. I’m here to help others unlock the potential of Xchange—whether it’s building their brand, expanding their reach, or just finding their people.
The AVIXA Board of Directors created the Sustainability Advisory Group in 2023 to find resources and support the Pro-AV Industry in becoming more sustainable. It is comprised of an expert group of volunteers who meet regularly to collaboratively assist both the community and AVIXA.
With 14 years of experience in audio-visual system integration, consultancy, and deployment across the Asia-Pacific region, I’ve developed a strong understanding of the region’s unique challenges and opportunities. I’ve had the opportunity to work on large-scale AV and broadcast systems for some of the world’s leading multinational companies, aligning with global standards to support seamless collaboration and productivity across diverse teams and locations. I enjoy crafting practical, user-focused technology solutions, and increasingly draw on AI and emerging tech to improve workflows and outcomes. Outside of work, I teach immersive media as an adjunct lecturer, where I get to share my curiosity and inspire students to explore what’s possible.
Professor of Digital Marketing Strategies & CMO at Voome I am passionate about digital innovation and take pride in sharing this enthusiasm with my students, colleagues, and clients. I believe that passion is essential to thrive in an ecosystem like ours, where innovation and tools evolve rapidly.
My journey in this field began in 2005 in the Mobile VAS market, encompassing early mobile games and ringtones. In 2011, I founded my first startup, Meetale, one of Italy’s pioneering digital publishing platforms, which the Italian Unitary Writers Association recognized as the most significant in the country. Following a substantial international experience in a collaborative project between India and Italy, I founded dfarm – Digital Transformation Factory in 2019. This network was created to embed digitalization within company processes and teams. My commitment to education led me to start teaching at the School of Management at LUM University in September 2019, using the Learning by Doing approach. Since 2022, I have served as Chief Marketing Officer (CMO) at Voome.
Entrepreneur of the AV industry and communication technologies. Enthusiastic and committed to people, in creating companies with a high human sense, passionate about marketing and new forms of digital communication. With more than 27 years of experience, I currently manage Viewhaus, my goal is to lead the company and make it a benchmark in the AV industry in Mexico, as well as being part of the most important AV service provider network around the world. I collaborate as an ambassador for SAVe (Sustainability in AV) in Mexico, as well as for AVIXA Xchange and I am part of the AVIXA sustainability advisory group, this allows me to endorse my interest and commitment to sustainability, circular economies and the environment.
Racheal Aye , CTS
Xchange Advocate EMEA Region / Audio Visual Presales Engineer, Blue crane communications (U) Ltd
About Me
I am a Certified Technology Specialist (CTS) with a background in Mobile and
Satellite Communication Engineering from the International University of East Africa
(IUEA). My passion for technology and curiosity led me to the audiovisual industry
during the COVID-19 lockdown. Since then, I’ve supported and led AV projects
across Uganda, including digital signage, video conferencing, e-learning studios, and
public address systems. I’m dedicated to raising awareness of AV technology in East
Africa and hold a Google Digital Marketing certification to enhance the promotion of
AV solutions in the region through media.
Skills and Expertise
Design and Proposal Writing: Crafting comprehensive and tailored AV solutions for clients.
Project Experience: Expertise in designing AV systems for stadiums, learning environments, boardrooms, and digital signage.
Technical Certifications:
AVIXA CTS (Certified Technology Specialist)
Dante Certification from Audinate Dante
Interests
Audio Visual Technician | Immersive Experience Specialist | d3 Disguise Operator | Creative Technologist | Project Manager
Museum of the Bible
Beeple Studios - Beeple LLC
Ingeniero Empresarial con especialización en centros de control. Actualmente lidero BRCO como Gerente General y también dirijo Control Rooms Academy. Mi pasión por la innovación y la excelencia en el diseño y la gestión de operaciones críticas me ha llevado a contribuir activamente en la comunidad global como Embajador de Avixa Xchange y SAVe. Con una trayectoria dedicada a la mejora de la eficiencia operativa y la implementación de tecnologías avanzadas, me especializo en optimizar los entornos de trabajo de los centros de control para mejorar la toma de decisiones y la gestión de crisis. A través de BRCO y Control Rooms Academy, me comprometo a desarrollar soluciones que no solo atiendan las necesidades actuales de seguridad y monitoreo, sino que también preparen a las organizaciones para los desafíos futuros. Invito a profesionales y organizaciones interesadas en elevar sus capacidades de monitoreo y respuesta a conectarse conmigo para explorar cómo podemos alcanzar nuevos niveles de excelencia operativa juntos.
Virginia Molina
Gerente de Marketing y Relaciones Globales | Embajadora de AVIXA Xchange | Embajadora de SAVe, Proyecciones Digitales - GPA Argentina y Uruguay
¡Hola a todos! Estoy encantada de ser parte de esta comunidad.
Soy Virginia, Gerente de Marketing y Relaciones Globales en Proyecciones Digitales – GPA Argentina y Uruguay. Con 13 años de experiencia en la industria AV, me apasiona la innovación, el arte y todo lo que impulsa nuevas formas de crear y conectar. A lo largo de mi carrera, he buscado integrar la interculturalidad y la sustentabilidad en cada proyecto, porque creo que solo con una mirada consciente y diversa es posible generar un impacto real y duradero.
As a skilled AV and Acoustics Engineer, I am dedicated to creating immersive and engaging experiences through technology with an understanding of both the technical and creative aspects of the industry. From live events and conferences to immersive installations and digital signage, I am passionate about utilizing cutting-edge technology to bring ideas to life.