A network from AVIXA
My professional journey began with a deep love for music, starting with creating mixtapes in high school and eventually leading to opportunities as a DJ and Producer. This passion for performance and sound naturally evolved into the world of acoustics, where I founded a company focused on acoustic integration.
That unique background gave me a foundational understanding of the technical and creative aspects of sound, which I've leveraged throughout my career in the commercial audiovisual industry. For over two decades, I've excelled in both sales and project management, specializing in design-build turnkey services. I'm skilled at bringing the right resources together to ensure project success.
My philosophy is simple: I work for my clients, and my company/resources work for us—a partnership built on shared success. I look forward to connecting with fellow professionals who are passionate about the future of AV and IT.
Hello Xchangers!
Recent Comments
Great to see quality finally becoming a bigger part of the conversation.
The pandemic pushed us into remote work overnight, and for a while, we made do with whatever technology could simply keep us connected. The bar for quality was incredibly low. Now, expectations have shifted—we want systems that work reliably, sound great, and respond quickly. That’s good news for integrators, especially those who design with acoustics and lighting in mind.
I’ve spent my career advocating for the integration of systems and spaces. Before moving into AV integration, I ran a company focused on room and audio acoustics, often supporting commercial integrators as a specialist. I can’t help but hear the problems when audio is poorly implemented—it still happens far too often.
Fortunately, awareness is growing. As more people work remotely and experience the far-end perspective, they're starting to recognize the true value of thoughtful system design. It’s one thing to use the system in the room—it’s often another to experience how it sounds and looks from the other side.
Tavius, you’ve nailed the existential challenge: The floor for 'basic AV' has risen (thanks to plug-and-play tech), but so has the ceiling for what’s possible and that’s where integrators must stake their claim. Having lived this convergence for 20+ years, I believe the answer isn’t just specialization, but redefining what AV integration even means.
Thanks for your comment—I'd love to hear more about what "redefining AV integration" means to you.
For me, a few key trends are shaping that redefinition. Some have been evolving for a while, but the question is: where will we see the most meaningful adoption and integration in the near future? It feels like the industry wheels keep turning the same way, often without significant buy-in from end users. Still, these shifts stand out:
A stronger focus on user-first experiences, rather than leading with hardware specs and functionality.
A move toward service-based business models, leveraging OpEx over CapEx.
Increased use of cloud infrastructure, data analytics, and AI—something we’re starting to see more manufacturers embrace.
One challenge, I think, is that AV integrators are still largely viewed by the architecture and construction industries as specialty low-voltage subcontractors. That perception limits our ability to fully participate in the design-build process. While partnerships do happen—GCs, electricians, and low-voltage firms collaborating on design-bid-build projects—it’s often too late in the game to drive meaningful technology decisions.
Breaking in as a true technology design-build partner seems like a viable path forward. I've had some success with that model myself. But realistically, most of the investment and project flow still favors the traditional design-bid-build framework.
What are your thoughts?
I appreciate your advocacy for this community. I had seen emails about it but had not taken the time to look into until we talked about it. I am enjoying exploring the Xchange. I hope to help grow this community. I think the easiest way for me to do that is to take what I would post on Linkedin and post it here, and then share it to Linkedin as you suggested. I am starting to try that. I hope to see this community grow and become a great resource for our industry!