We are Midwich, your U.S. AV solutions experts and part of the global Midwich Group.
Formerly known as Starin, The Farm AV, and Toolfarm, we’ve unified under one name to reflect a stronger, more connected presence with expanded capabilities in unified communications, broadcast, and professional AV. Built on decades of expertise, Midwich is known for reliability, responsiveness, and a solutions-first mindset. Our team brings deep technical knowledge to support everything from solution development to complex system design. Backed by the strength of the global Midwich Group, we combine international expertise with a local, personal touch to help customers create impactful communications and experiences.
At Midwich, we’re passionate about technology, collaboration, and driving innovation for tomorrow. Learn more at midwich.us
As AVIXA's manager of editorial content, I bring to the role fifteen years of marketing experience and ten working predominantly in editorial and video content. I've spent many years in the entertainment industry working for Nickelodeon, Lucasfilm, Disney, and even a small theater in the heart of Florence, Italy. I love great stories and finding the right way to tell them. I am also a stop-motion animation aficionado who makes puppets and writes books. And if you have a food-related AV story, I'd love to hear it!
As an architect by training (BS Architecture, Cal Poly SLO) and a collaborative technologist with four decades of practice, I’m passionate about mentoring the next generation of AV professionals at the intersection of technology, strategy, and leadership. I have been active in AVIXA since 1986 and served on the national board from 1993–2000. I am a Fellow of the Society for Marketing Professional Services (SMPS) and an Associate member of the American Institute of Architects.
I serve as Director of Digital Experience Design at Clark & Enersen, a 200-person interdisciplinary architecture and engineering firm, where I lead the planning and design of integrated audiovisual and digital experience environments for higher education, healthcare, and research clients.
My expertise spans systems design, integrated building technology planning, and strategic business development. I bring an award-winning, B2B design-thinking approach developed through leadership roles with national AEC and technology firms.
Across both institutional and consulting roles, I have led marketing and growth strategy, designed future-ready learning and simulation environments, and helped organizations implement AI-powered tools that scale expertise and performance.
We’re not satisfied with the status quo, nor are our customers. Our goal is to move beyond where AV integrators have traditionally lived – focusing more on outcomes and moving your businesses forward.
For customers across industries and geographies, FORTÉ delivers next-generation visual collaboration solutions built with a people-first approach.
The employee-owners of FORTÉ leverage unrivaled technical experience, talent, and commitment in delivering customized AV solutions that empower you to seize opportunities and imagine new possibilities.
Founded in 1974 by Joe Stoebner, FORTÉ has grown from one office location in North Dakota to 42 locations in the United States and four locations in Europe. FORTÉ is also the only employee-owned communications and collaboration company with more than 1,500 employees as of August 2025. The company serves customers in all 50 states and, as the Regional Business Unit of GPA, FORTÉ assists multinational enterprises, providing design, delivery and installation services in 170 cities around the world.
FORTÉ's unique approach with its customers includes providing subject matter expertise in enterprise audiovisual solutions, unified collaboration solutions, Microsoft services, digital media, mission critical solutions, and broadcast solutions. In addition, FORTÉ delivers a complete suite of managed services to ensure every solution remains up-to-date and functioning as it should.
In 2024, FORTÉ announced the addition of its Velocity Logisitics Center in Dallas, Texas. This center enables FORTÉ to develop and deploy pre-engineered meeting room solutions anywhere in the United States within days, not months. An industry first!