For the past 22 years, I have been actively involved in this dynamic Industry, witnessing its incredible evolution firsthand.   I started my career as a salesman, working to understand the intricacies of audio and video market. Through education, I climbed the ranks and am now proud to be a partner and Director of Products at Discabos Group Brasil, a leading value-added distributor that supplies products and services to audio and video integrators. My responsibilities are relationships with manufacturers, forecasting, logistics, and product development.   In addition to my role at Discabos, I have been an active member of Avixa for the past decade, immersing myself in this vibrant community of professionals. In 2018, I earned my Certified Technology Specialist (CTS), further solidifying my expertise in the AV industry. I am very proud of it. Four years ago, I received a humbling invitation to join the Avixa Foundation as a Director. Today, I proudly serve as its President, a position that fills me with immense pride and a deep sense of purpose.  For those unfamiliar with the Avixa Foundation, it is a non-profit organization dedicated to encourage the talent pathway and to fostering the careers within the AV industry. We are here to create the futures leaders of our industry. To achieve this, we have assembled an extraordinary team of staff and directors who work to develop activities and programs aligned with our strategic goals. In July 2023 I began to command the operation of DUCaaS, an AV technical services outsourcing company that is part of the Discabos Group. I am concerned about the future of the AV industry regarding two important topics: Education and Sustainability. In November 2023 I started my role at SAVe, as Ambassador for Brazil. Today I serve in The Board of Directors and as co-chair of Sponsorships. I feel a deep sense of purpose in being part of SAVe. I am marathon runner for pleasure, currently live in São Paulo, Brazil, with my wonderful wife Patricia and children Luca and Bianca.

Somos la empresa de mayor experiencia en integración de soluciones de Audio, Video, Control, Colaboración e IT. Con más de 50 años de experiencia en el mercado y más de 1200 obras realizadas, somos líderes en integración y tecnología en la Argentina. Representamos, distribuimos y realizamos el service autorizado de marcas líderes para Argentina y Latinoamérica. La tecnología y soluciones que comercializamos tienen un fuerte desarrollo e incremento de uso en actividades propias de organismos de Gobierno, Instituciones Educativas y Corporaciones. Hemos certificado ISO 9000 en nuestros proceso de diseño, ingeniería, integración, puesta en marcha y soporte de sistemas de audio, video, control, colaboración e IT. We are the company with the most experience in integrating Audio, Video, Control, Collaboration and IT solutions. With more than 50 years of experience in the market and more than 1200 works carried out, we are leaders in integration and technology in Argentina. We represent, distribute and perform the authorized service of leading brands for Argentina and Latin America. The technology and solutions that we commercialize have a strong development and increase of use in activities of Government agencies, Educational Institutions and Corporations. We have ISO 9000 certified in our process of design, engineering, integration, commissioning and support of audio, video, control, collaboration and IT systems.

• +10 years' experience in AV integration and projects, working with the best technology providers worldwide. • Experience in multinational accounts/ projects as an AV integrator. • Experience in COC, CCC, NOC, and SOC solutions. • 3 years of military service as a reserve technical officer in the Egyptian Air Defense Forces. • Academic background: - Major: Electronic Engineering - Minor: Control Engineering

Somos una Empresa Mexicana con más de 33 años de experiencia, dedicada a ofrecer soluciones tecnológicas avanzadas en AUDIO, VIDEO, SEGURIDAD, ILUMINACIÓN, CONTROL Y CONECTIVIDAD, y SEÑALIZACIÓN DIGITAL para aplicaciones comerciales y residenciales a través de nuestros socios de negocio, que atienden diferentes sectores. Representamos marcas líderes en su clase con reconocimiento mundial. We are a Mexican company with more than 33 years of experience, dedicated to offer advanced technological solutions in AUDIO, VIDEO, SECURITY, LIGHTING, CONTROL And CONNECTIVITY and DIGITAL SIGNAGE for commercial and residential applications through our business partners, serving different industries. We represent world-renowned, world-class brands.

Started Journey as Live sound System Engineer For small AV company in 2007. Then join one Dubbing studio and Done Some Movies Dubbing and Music Mixing Till 2008. After 2008 Started working as Freelancer for Audio Jobs as Recording, Dubbing and Mixing engineer for regional language Music and Movies. From 2010 corporate journey Started with Manufacturer of AV Acessories in India. Till 2012 worked as Technical Marketing team Head for the Product developments and Possible solutions for Pro Audio and Video Industry Acessories. After 2013 Started working for Pro Audio Industry Products as BDM for West India. From 2016 Working as Individual Audio, Video and Acoustics Design Consultant for freelance projects across India and in global market.

I have extensive knowledge in product marketing & research with a demonstrated history of working in the retail industry. I consider myself to be a marketing professional with over ten years of experience and am skilled in Analytics, E-commerce Content Creation and Management, E-mail Marketing, Social Media Marketing, and Cross-Channel Marketing. I recently accepted a position in marketing in the AV/Digital Display market and am excited to learn more about the world of AV integration. 

Hi everyone, I'm Freddy, Founder of MarketingForAV.com and Co-founder of DesignLab. I've spent the last 15+ years in the AV industry, from designing award-winning systems to figuring out how to actually get those projects in the door. The technical part? That's what most AV companies do brilliantly. The online visibility part? That's where I see incredible integrators lose projects to competitors with worse systems but better websites. MarketingForAV.com exists because I got tired of watching talented AV professionals struggle to communicate their value online while generic marketing agencies tried to sell them strategies that don't understand RFIs, procurement cycles, or the difference between a corporate boardroom and a university lecture hall. We're not a traditional agency. We come from AV. We've designed systems, quoted projects, and lived through the same sales cycles you face every day. We speak your technical language: audio, video, control, lighting, collaboration, and immersive solutions. We understand your clients: corporate, education, government, hospitality, worship, and residential. And we know what actually moves a project from "we're interested" to "send us the proposal." How we help AV companies across the United States: SEO for AV Integrators → Show up when prospects search for solutions in your market → Optimize your site so decision-makers find you, not your competitors → Build content that ranks and converts - Paid Advertising (PPC) → Target IT directors, facility managers, and procurement teams → Google and LinkedIn campaigns for your specific verticals → Turn ad spend into qualified conversations - Content Marketing → Translate technical capabilities into buyer-friendly language → Case studies and service pages that build trust → Show how you solve real problems, not just product specs - Website Development → Turn your site into a sales asset, not a digital brochure → Clear messaging, strong calls to action, built for conversion → Help visitors understand what you do in under 10 seconds - Lead Generation Systems → Predictable pipeline instead of waiting for referrals → Combine SEO, PPC, and content tailored to your capacity → Designed for how AV projects actually get sold We work with single-location integrators and multi-state service providers who understand that digital presence is no longer optional, but doing it with strategy and clarity still is. If your AV company is ready to turn online visibility into qualified project opportunities, let's connect. 👉 info@marketingforav.com 🌐 marketingforav.com

Unabashed father, digital media producer, woke liberal democrat, part-time dark knight, foodie and rabid Boston sports fan. 

Eight years working as a Marketing and Operations Manager in the NZ AV industry, including over six years in commercial distribution, and 18 months in commercial and residential installation dealership. Reporting directly to Managing Directors and working closely with sales managers. Experience working, hosting, and travelling with sales, marketing and logistics representatives from globally recognised AV brands where I was highly regarded for my level of commitment and standard of work. Held sole responsibility for presenting and implementing marketing strategies and plans across all brands and products in NZ. Shure APAC Top Marketing Award 2013 I was selected for the QSC Global Distributor Strategy Group, a select number of representatives from across the world who worked together to strategise international and local go-to-market strategies. Held sole responsibility for NZ purchasing and logistics for up to 11 AV brands at a time, requiring an in-depth understanding of stock codes, sales, systems, and communication processes across companies and time zones. Experience working closely with technical salespeople, business development managers, dealers, and end-users. Strong communication, time management and organisational skills, ability to think creatively and strategically, and I enjoy working with and connecting with a wide range of people in and out of business.

As an architect by training (BS Architecture, Cal Poly SLO) and a collaborative technologist with four decades of practice, I’m passionate about mentoring the next generation of AV professionals at the intersection of technology, strategy, and leadership. I have been active in AVIXA since 1986 and served on the national board from 1993–2000. I am a Fellow of the Society for Marketing Professional Services (SMPS) and an Associate member of the American Institute of Architects. I serve as Director of Digital Experience Design at Clark & Enersen, a 200-person interdisciplinary architecture and engineering firm, where I lead the planning and design of integrated audiovisual and digital experience environments for higher education, healthcare, and research clients. My expertise spans systems design, integrated building technology planning, and strategic business development. I bring an award-winning, B2B design-thinking approach developed through leadership roles with national AEC and technology firms. Across both institutional and consulting roles, I have led marketing and growth strategy, designed future-ready learning and simulation environments, and helped organizations implement AI-powered tools that scale expertise and performance.