• +8 years' experience in AV integration and projects, working with the best technology providers worldwide. • Experience in multinational accounts/ projects as an AV integrator. • Experience in COC, CCC, NOC, and SOC solutions. • 3 years of military service as a reserve technical officer in the Egyptian Air Defense Forces. • Academic background: - Major: Electronic Engineering - Minor: Control Engineering

Somos una Empresa Mexicana con más de 33 años de experiencia, dedicada a ofrecer soluciones tecnológicas avanzadas en AUDIO, VIDEO, SEGURIDAD, ILUMINACIÓN, CONTROL Y CONECTIVIDAD, y SEÑALIZACIÓN DIGITAL para aplicaciones comerciales y residenciales a través de nuestros socios de negocio, que atienden diferentes sectores. Representamos marcas líderes en su clase con reconocimiento mundial. We are a Mexican company with more than 33 years of experience, dedicated to offer advanced technological solutions in AUDIO, VIDEO, SECURITY, LIGHTING, CONTROL And CONNECTIVITY and DIGITAL SIGNAGE for commercial and residential applications through our business partners, serving different industries. We represent world-renowned, world-class brands.

Started Journey as Live sound System Engineer For small AV company in 2007. Then join one Dubbing studio and Done Some Movies Dubbing and Music Mixing Till 2008. After 2008 Started working as Freelancer for Audio Jobs as Recording, Dubbing and Mixing engineer for regional language Music and Movies. From 2010 corporate journey Started with Manufacturer of AV Acessories in India. Till 2012 worked as Technical Marketing team Head for the Product developments and Possible solutions for Pro Audio and Video Industry Acessories. After 2013 Started working for Pro Audio Industry Products as BDM for West India. From 2016 Working as Individual Audio, Video and Acoustics Design Consultant for freelance projects across India and in global market.

I have extensive knowledge in product marketing & research with a demonstrated history of working in the retail industry. I consider myself to be a marketing professional with over ten years of experience and am skilled in Analytics, E-commerce Content Creation and Management, E-mail Marketing, Social Media Marketing, and Cross-Channel Marketing. I recently accepted a position in marketing in the AV/Digital Display market and am excited to learn more about the world of AV integration. 

Hi everyone, I'm Freddy, Co-founder and Head of Growth of DesignLab. We specialize in high-end lighting design, and we're eager to partner with AV integrators like you. We understand that lighting is often the missing piece in completing a truly immersive AV experience, and we're here to bridge that gap. Our team of architects, lighting designers and engineers can collaborate with you on your projects, providing the design expertise and support you need to create stunning and profitable illumination solutions. My background in electronic engineering and a lifelong fascination with technology have driven me to explore the cutting edge of innovation. This passion led me to co-found DesignLab, where we're constantly seeking new ways to elevate spaces and inspire those who inhabit them. We believe that collaboration is key to success, and we're excited to explore partnership opportunities with AV integrators who share our vision. Whether you need assistance with a specific project or are looking to expand your service offerings from high-end lighting, to museums and interactive solutions, we're here to help. We offer a range of services, including design consultation, specification assistance, and ongoing support. I'm looking forward to connecting with you and exploring how we can work together to create truly exceptional spaces. Feel free to reach out if you have any questions or would like to discuss potential collaborations.

Unabashed father, digital media producer, woke liberal democrat, part-time dark knight, foodie and rabid Boston sports fan. 

Eight years working as a Marketing and Operations Manager in the NZ AV industry, including over six years in commercial distribution, and 18 months in commercial and residential installation dealership. Reporting directly to Managing Directors and working closely with sales managers. Experience working, hosting, and travelling with sales, marketing and logistics representatives from globally recognised AV brands where I was highly regarded for my level of commitment and standard of work. Held sole responsibility for presenting and implementing marketing strategies and plans across all brands and products in NZ. Shure APAC Top Marketing Award 2013 I was selected for the QSC Global Distributor Strategy Group, a select number of representatives from across the world who worked together to strategise international and local go-to-market strategies. Held sole responsibility for NZ purchasing and logistics for up to 11 AV brands at a time, requiring an in-depth understanding of stock codes, sales, systems, and communication processes across companies and time zones. Experience working closely with technical salespeople, business development managers, dealers, and end-users. Strong communication, time management and organisational skills, ability to think creatively and strategically, and I enjoy working with and connecting with a wide range of people in and out of business.

As an architect by training (BS Architecture, Cal Poly SLO) and a collaborative technologist with four decades of practice, I’m passionate about mentoring the next generation of AV professionals in the intersection of technology, strategy, and leadership. I've been active in AVIXA since 1986, and served on the national board, 1993-2000. I'm a Fellow of the Society of Marketing Professional Services (SMPS), and an Associate member of the American Institute of Architects.  My expertise spans audiovisual systems design, integrated building technology, strategic business development, and higher education technology planning. I bring an award-winning, B2B design thinking approach developed through leadership roles with national AEC and technology firms. I’ve led marketing and sales strategy, designed future-ready digital experience environments, and helped organizations implement AI-powered tools to scale expertise and performance. I’m available as a mentor or advisor in areas including AV system design for education and civic spaces, AI-enhanced business development, strategic marketing for integrators and consultants, digital experience planning, and leadership development for rising professionals. I’m especially focused on helping firms utilize technology not just to build systems, but to establish credibility, save time, and drive revenue growth. Known throughout the AEC and AV industries for my thought leadership and integrity, I share insights through industry publications, AVIXA and SMPS events, and my blog, CatalystFactor—a resource for growth strategies, leadership development, and marketing innovation. .