With over 20 years of experience in the AV and ELV industries, I specialize in AV system design, installation, management, and integration across diverse sectors, including corporate, education, sports, healthcare, hospitality, and government. My career began in 2003 with the AV team at a 5-star hotel in Lebanon, where I developed a passion for AV systems.
I hold certifications as a Project Management Professional (PMP) from PMI, as well as CTS-D and CTS-I from AVIXA, blending technical expertise with strong project leadership. I have extensive experience deploying technologies from leading manufacturers such as Crestron, Extron, Biamp, and many others, while managing vendors and ensuring seamless integration.
Currently, I am part of BLINQ, a division of IMAR Trading and Contracting in Qatar, where I serve as the ELV Projects Manager, focusing on ELV systems and immersive AV solutions. I am committed to continuous learning, staying ahead of industry trends, and mentoring emerging professionals to elevate the AV field
Started Journey as Live sound System Engineer For small AV company in 2007.
Then join one Dubbing studio and Done Some Movies Dubbing and Music Mixing Till 2008.
After 2008 Started working as Freelancer for Audio Jobs as Recording, Dubbing and Mixing engineer for regional language Music and Movies.
From 2010 corporate journey Started with Manufacturer of AV Acessories in India.
Till 2012 worked as Technical Marketing team Head for the Product developments and Possible solutions for Pro Audio and Video Industry Acessories.
After 2013 Started working for Pro Audio Industry Products as BDM for West India.
From 2016 Working as Individual Audio, Video and Acoustics Design Consultant for freelance projects across India and in global market.
For over 80 years, passion and innovation continue to drive Peerless-AV forward. We proudly design and manufacture the highest quality products, including outdoor displays and TVs, dvLED and LCD video wall systems, complete integrated kiosks, professional carts and stands, and more. Whether a full-scale global deployment or high volume custom project, Peerless-AV develops meaningful relationships and delivers world-class service. In partnership with Peerless-AV, you are trusting an award-winning team of experts who will support your business every step of the way. For more information, visit peerless-av.com.
As AVIXA's manager of editorial content, I bring to the role fifteen years of marketing experience and ten working predominantly in editorial and video content. I've spent many years in the entertainment industry working for Nickelodeon, Lucasfilm, Disney, and even a small theater in the heart of Florence, Italy. I love great stories and finding the right way to tell them. I am also a stop-motion animation aficionado who makes puppets and writes books. And if you have a food-related AV story, I'd love to hear it!
At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.
🎯 Role Overview
🔸AV Systems Designer / Solutions Architect
🔹Crafting bespoke audio-visual systems tailored to client needs.
🛠️ Core Responsibilities
🔸Designing customized AV solutions with precision and technical depth.
🔸Creating comprehensive technical documentation.
🔸Acting as a technical authority during business development.
🔸Managing multiple projects while balancing account managers' expectations.
💻 Specialization in Video Conferencing Platforms
🔸Expertise in designing AV systems for:
🔹Microsoft Teams Rooms, Zoom Rooms, Webex Rooms, Google Meet Rooms
🔧 Technology Stack
🔸Solutions built using leading AV brands:
🚀 Design Philosophy
🔸Integration of the latest corporate AV trends.
🔸Focus on innovation, security, and scalability.
🔸Incorporating networking and security into AV designs.
🔸Ensuring alignment with user experience through close collaboration with teams and clients.
Ready to transform your business communication and productivity? At Cocine AV, we leverage 15 years of expertise in audio-visual technology and a decade of Life Coaching to empower businesses to navigate technology confidently and efficiently. Our mission is to create seamless solutions that enhance productivity, reduce stress, and allow you and your team to focus on what truly matters: your business.
Why Choose Cocine AV?
With extensive training, key supplier partnerships, and strong peer relationships, we deliver cutting-edge solutions for:
· Poor Acoustics
· MS Teams Integration
· Office Automation
· Building Automation
· PBX and Unified Communications
But we go beyond AV. Partnering with Shadowmatch, we ensure you onboard the right talent, maintain a documented skills register, coach and mentor employees, resolve workplace conflicts, and develop comprehensive employee development plans.
The Cocine AV Advantage
Our holistic approach merges AV and IT, recognizing the critical role of effective communication in both fields. Shadowmatch complements our AV solutions by enhancing communication and streamlining employee integration, significantly reducing onboarding time from months to weeks. It also provides invaluable insights for employee restructuring and performance management, ensuring your team operates efficiently.
Why Shadowmatch?
· Accelerated Onboarding: Reduce the settling-in period to a week or two.
· Effective Restructuring: Seamlessly reassign employees to better-suited roles.
· Performance Tracking: Maintain clear records and proof of employee progress and decisions.
Our Commitment
At Cocine AV, we don’t just supply top-notch equipment and software; we listen to your needs, address your concerns, and provide tailored support and education to implement the perfect solution for your business. Our journey began with whiteboards, pinboards, and projection screens, evolving into a comprehensive service across Corporate AV, Voice Evacuation, and Unified Communications.
Certified in an extensive range of products and peripherals, we draw on over 500 years of combined supplier experience to deliver expert advice and unparalleled solutions.
For more than 45 years, Matrox Video has been a global leader in video technology, delivering best-in-class hardware, software, APIs, and SDKs that drive innovation across live production, control rooms, and live event environments. With one of the industry’s most comprehensive portfolios—including ultra-low latency encoders and decoders, KVM extenders, IP video gateways, converters, and advanced video wall solutions—our products empower OEMs, system integrators, and end users worldwide.
Supporting open standards like IPMX and SMPTE ST 2110, and offering robust codec support including H.264 and H.265, Matrox Video ensures seamless integration, future-ready scalability, and pristine image quality across AV over IP, AV/IT, and broadcast workflows. Trusted for their reliability, interoperability, and ultra-low latency performance, our solutions enable professionals to deliver impactful content and meet evolving demands with confidence. With global reach and industry-leading support, Matrox Video is here to help you power today’s workflows and prepare for tomorrow’s possibilities.
Contact me for anything related to our beautiful Industry in the Benelux & Nordics Region;
Digital Signage
Content and Streaming;
Collaboration;
Learning Technologies
Etc
Always look forward to hearing from you!
I’m a has-been geek turned manager, turned executive, turned (hopefully) into leader. I love technology and even more I love people. So what I find really interesting is the intersection of people and technology…and in so many ways, that’s my definition of AV.
I’m a proud Colombian that loves life, family, friends, music, sports, food, travel, nature & meditation. I have 20+ years of international experience in Sales, Trade Marketing & Marketing in different industries (Technology, Consumer Goods and Textiles). During this time I’ve had the privilege to travel around and also live in different Countries (Canada, India) which has given me the gift to know different cultures and value the relevance of building cross-cultural understanding across nations. In a nutshell, I’m really good at establishing Strategic Alliances and opening international Channels of Distribution in the Latin America & Caribbean Region, using my ability to build long term relationships with customers and peers, strategically deliver results, manage complex situations, and lead multicultural and multidisciplinary teams.