Hi, I’m Rina Lukina. I graduated from the University of Southern California, then dove straight into the world of quantitative data analysis. Over the past several years I’ve been building statistical models, running backtests, designing risk frameworks, and shipping production-ready code that turns noisy data into actionable signals. I’m fluent in Python, SQL, R, and common ML toolkits. My day-to-day looks like: cleaning messy feeds, engineering features, testing hypotheses, tuning models, explaining results to non-technical teams, and keeping systems humming in production. I’m the kind of operator who gets into the weeds when needed, then zooms out to connect work to business outcomes. I also earned a Master’s in Finance, which gave me a tight handle on valuation methods, portfolio construction, derivatives, and capital markets mechanics. That training helps me translate model outputs into funding decisions and risk limits that make sense on a P&L. Recently I added a new lane: I’m a co-investor in a boutique beauty studio. What started as a side hustle turned into a legit venture where I’m helping with strategy, ops, metrics, and growth plans. I’m hands-on with unit economics, pricing, staffing strategy, appointment flow, marketing experiments, and basic bookkeeping. My role blends pragmatic business sense with data-driven testing — think A/B tests for promotions, dashboarding for daily bookings, and tight tracking of customer lifetime value. It’s a fresh, fun contrast to the high-frequency world, yet the core skill is the same: measure what matters, iterate fast, keep it simple. I bring a no-nonsense, results-first mindset. I like clean models, clean processes, and projects that actually move the needle. I’m also down-to-earth and enjoy trading a bit of industry jargon for plain talk when that helps get things done. If you want specifics about my quant work, the finance background, the studio, or next steps, tell me which piece to dig into and I’ll lay it out.

For over 80 years, passion and innovation continue to drive Peerless-AV forward. We proudly design and manufacture the highest quality products, including outdoor displays and TVs, dvLED and LCD video wall systems, complete integrated kiosks, professional carts and stands, and more. Whether a full-scale global deployment or high volume custom project, Peerless-AV develops meaningful relationships and delivers world-class service. In partnership with Peerless-AV, you are trusting an award-winning team of experts who will support your business every step of the way. For more information, visit peerless-av.com.

Hi everyone, I'm Freddy, Founder of MarketingForAV.com and Co-founder of DesignLab. I've spent the last 15+ years in the AV industry, from designing award-winning systems to figuring out how to actually get those projects in the door. The technical part? That's what most AV companies do brilliantly. The online visibility part? That's where I see incredible integrators lose projects to competitors with worse systems but better websites. MarketingForAV.com exists because I got tired of watching talented AV professionals struggle to communicate their value online while generic marketing agencies tried to sell them strategies that don't understand RFIs, procurement cycles, or the difference between a corporate boardroom and a university lecture hall. We're not a traditional agency. We come from AV. We've designed systems, quoted projects, and lived through the same sales cycles you face every day. We speak your technical language: audio, video, control, lighting, collaboration, and immersive solutions. We understand your clients: corporate, education, government, hospitality, worship, and residential. And we know what actually moves a project from "we're interested" to "send us the proposal." How we help AV companies across the United States: SEO for AV Integrators → Show up when prospects search for solutions in your market → Optimize your site so decision-makers find you, not your competitors → Build content that ranks and converts - Paid Advertising (PPC) → Target IT directors, facility managers, and procurement teams → Google and LinkedIn campaigns for your specific verticals → Turn ad spend into qualified conversations - Content Marketing → Translate technical capabilities into buyer-friendly language → Case studies and service pages that build trust → Show how you solve real problems, not just product specs - Website Development → Turn your site into a sales asset, not a digital brochure → Clear messaging, strong calls to action, built for conversion → Help visitors understand what you do in under 10 seconds - Lead Generation Systems → Predictable pipeline instead of waiting for referrals → Combine SEO, PPC, and content tailored to your capacity → Designed for how AV projects actually get sold We work with single-location integrators and multi-state service providers who understand that digital presence is no longer optional, but doing it with strategy and clarity still is. If your AV company is ready to turn online visibility into qualified project opportunities, let's connect. 👉 info@marketingforav.com 🌐 marketingforav.com

Audio Visual Technician | Immersive Experience Specialist | d3 Disguise Operator | Creative Technologist | Project Manager Museum of the Bible Beeple Studios - Beeple LLC

At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.

I'm Tyler Lawrence, the Manager of Council Administration here at AVIXA. I work with the AVIXA Councils to support their missions and projects. Please chat with me if you would like more information on our Councils or would like to get involved.

¡Hola a todos! Estoy encantada de ser parte de esta comunidad. Soy Virginia, Gerente de Marketing y Relaciones Globales en Proyecciones Digitales – GPA Argentina y Uruguay. Con 13 años de experiencia en la industria AV, me apasiona la innovación, el arte y todo lo que impulsa nuevas formas de crear y conectar. A lo largo de mi carrera, he buscado integrar la interculturalidad y la sustentabilidad en cada proyecto, porque creo que solo con una mirada consciente y diversa es posible generar un impacto real y duradero.

As a broadcast professional and multiplatform strategist with a passion for writing, I bring a unique perspective to content creation. Throughout my broadcasting career, which began in 2005, I have honed my skills in video production, system integration, and live event management. I have also managed interns and performed field marketing projects while maintaining a self-driven commitment to ongoing learning and growth. In addition to my technical expertise, I am also an avid reader and enjoy exploring new avenues for personal and professional development. My work in the digital media and web development sector has given me a fresh perspective on the power of content to connect with audiences and create meaningful change. As a multifaceted individual, I take pride in excelling in various pursuits. From international competitions and sports events to writing and volunteering, I always seek new ways to challenge myself and positively impact the world. If you're looking for a collaborator who can help you bring your ideas to life and deliver results on time, I'm here to help. Let's connect and explore how to work together to achieve your goals.

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Rob has worked in high tech for four decades, establishing himself as a veritable veteran of the moving image. He has spent time in engineering, sales and marketing, in positions spanning the content-creation, distribution, and transmission industries and more recently AV. Previously, he was an active member of the International Association of Broadcast Manufacturers, serving on its technical sub-committee as well as presenting technical sessions for the Society of Cable Telecommunications Engineers in London (including 'resettlement' courses for those leaving the UK military) , the Control Room Summit and AV Broadcast Summit  - both in Europe and for Infocomm University in Dubai and the US. His education includes a CTS. He also has degrees in Information and Communication Technologies (BSc) and Electrical and Electronic Engineering (BSc). Additionally, he complemented this with a Chartered Institute of Marketing post-graduate diploma.   He has been with Matrox Video for 20 years over which time has been associated with many projects, large and small – national and international. His current remit is the furtherance of strategic partnerships - both technological and organizational. He is particularly involved with the new IPMX open standard - the AV focussed extension to ST2110. Rob is held in high regard internationally for his technology training sessions and was recognised by Infocomm in 2016 as a ‘distinguished talent’ in the industry.

Hello everyone! I am Gibran, and I am the social media manager at AVIXA. I will be chatting with all of you here and sharing insightful topics from the AV industry and the Xchange with the social media world.

A University of Central Florida double-alum with a Master’s in Digital Media, I'm a content creator who loves bringing people together over shared interests. As AVIXA's Coordinator of Digital Content, I produce articles on a myriad of technology topics. I've also worked on virtual reality projects, transforming Romanian folk tales into VR narratives. 

I lead AVIXA’s APAC marketing and communications initiatives, which include member communication, vertical market events, educational programmes and AVIXA’s brand presence at the association’s trade shows in the region. I look forward to making new connections on the Xchange and leverage digital as a medium to offer value to members and support the association’s commitment of being a hub for AV in the region.  https://xchange.avixa.org/users/avixa

A marketing professional and 20-year AV industry veteran, I am a proud CTS holder and enthusiastic #AVfoodie who is passionate about innovative technologies, design, and all things AV. I look forward to connecting with you here on Xchange and invite you to join me on LinkedIn as well.  To reach me, please message me on LinkedIn, as I am unable to reply to conversations here. 

Get in touch for anything related to AVIXA in the UK & Ireland - we're here to help and waiting to hear from you!