My professional journey began with a deep love for music, starting with creating mixtapes in high school and eventually leading to opportunities as a DJ and Producer. This passion for performance and sound naturally evolved into the world of acoustics, where I founded a company focused on acoustic integration. That unique background gave me a foundational understanding of the technical and creative aspects of sound, which I've leveraged throughout my career in the commercial audiovisual industry. For over two decades, I've excelled in both sales and project management, specializing in design-build turnkey services. I'm skilled at bringing the right resources together to ensure project success. My philosophy is simple: I work for my clients, and my company/resources work for us—a partnership built on shared success. I look forward to connecting with fellow professionals who are passionate about the future of AV and IT.

With a background in content strategy, brand management, and community building for global franchises like Star Wars and Star Trek, I’ve spent my career connecting people to the stories they love. At AVIXA, I’m doing the same—only now, the story is AV itself: how it connects, empowers, and transforms us. I’m especially drawn to the intersection of AV and pop culture, immersive tech, and storytelling. I’m here to help others unlock the potential of Xchange—whether it’s building their brand, expanding their reach, or just finding their people.

At ISINAC we are generators of acoustic comfort. We form a team of specialised technicians with the aim of calculating, designing, manufacturing and supplying acoustic absorption solutions for the world through our distributors.   We specialise in the manufacture of products for the acoustic conditioning of workspaces, offices, educational centres, gyms, hotels and restaurants, among others. We also work in many other sectors and places where people interact with each other through language or audio. We dedicate all our efforts to differentiate our products through their quality and guarantee. That is why all the material used is tested in the most renowned independent laboratories in the sector, to reliably and externally verify its acoustic absorption in all its parameters, but also its resistance to the passage of time and fire. Our sustainable environmental philosophy, as well as our efficient product solutions, have earned us international recognition and appreciation. From Spain, where our headquarters are located, we sell acoustic absorption products at European, American and Asian level with a distribution network present in four continents.

Somos a comunidade dos profissionais criativos que usam a tecnologia para criar experiências integradas. AVIXA é a Associação de Experiência Audiovisual e Integrada, produtora de feiras InfoComm em todo o mundo, coproprietária da Integrated Systems Europe e a associação comercial internacional que representa a indústria audiovisual.

OptiSigns is a leading digital signage platform that empowers businesses of all sizes to easily create, manage, and deploy engaging content across screens. With a user-friendly interface and compatibility with a wide range of devices—including smart TVs, media players, and tablets—OptiSigns enables organizations to transform their communication strategies through dynamic visual displays. Whether used for internal messaging, advertising, or public information, the platform supports a variety of apps and integrations, making it a versatile solution for industries such as retail, hospitality, corporate offices, education, and healthcare.

With 14 years of experience in audio-visual system integration, consultancy, and deployment across the Asia-Pacific region, I’ve developed a strong understanding of the region’s unique challenges and opportunities. I’ve had the opportunity to work on large-scale AV and broadcast systems for some of the world’s leading multinational companies, aligning with global standards to support seamless collaboration and productivity across diverse teams and locations. I enjoy crafting practical, user-focused technology solutions, and increasingly draw on AI and emerging tech to improve workflows and outcomes. Outside of work, I teach immersive media as an adjunct lecturer, where I get to share my curiosity and inspire students to explore what’s possible.

InfoComm—it's how we connect. InfoComm is the world’s most vital pro AV show. Where the unseen technology behind our modern lives is at work and at play. Transparent 3D LED screens. Mixing boards used by the biggest touring artists. And massive control rooms broadcasting sports, viral videos and more. ​ It’s where global brands launch new products and where you’ll tap into a vast network of extraordinary humans changing how we experience the world. From the coffee we smart brew to the concert we jam to—and all the moments in between. Lift the curtain on what’s powering connection today. And cue the lights for what’s powering it tomorrow.

InfoComm Latin America is the largest professional audiovisual trade show in the region, with thousands of products for audio, conferencing and collaboration, visualization, video, broadcast, control, digital signage, enterprise IT, security, virtual reality, higher education and live events.

The AVIXA Foundation is a 501(c)(3) nonprofit charitable arm of AVIXA. It provides access to skills education, career pathways and valuable hands-on experiences to inspire the next generation of leaders in the audiovisual (AV) industry. The Foundation strives to achieve this mission in three main ways: 1. Creating awareness of AV as a viable career path around the world (TALENT RECRUITMENT) 2. Enabling skill development of audiovisual professionals (TALENT DEVELOPMENT) 3. Connecting individuals to their first job in the AV industry (TALENT ACQUISITION) The Foundation fosters change on behalf of AVIXA and the broader industry through:  1. Impact funding programs  2. Scholarships 3. Community and education partnerships 4. Employer resources  5. Work-based learning experiences 

The Membership Committee is established by the Board of Directors. The committee is made up of volunteers of different segments of the association membership. The committee serves as a sounding board for members and communicates the benefits of AVIXA™ membership. The Membership Committee also has general oversight responsibilities for the councils.

The purpose of the Systems Integrators Council is to help advance the interests and capabilities of system integrators in the audiovisual industry by emphasizing standards and best practices, supporting continuing education, and increasing industry outreach with an eye on recruitment and retention. These elements are intended to drive excellence and growth in the Audio-Visual Industry.

The vision of the AVIXA Manufacturers Council is to provide a measurable resource that helps to improve the operational performance of our manufacturing members.

The mission of the Live Events Council is to serve as an advisory group to AVIXA’s strategic plan, advance the interests and capabilities of live events professionals, facilitate the exchange of industry knowledge, expand professional networking opportunities, and encourage continuing education.

The mission of the Rising Professionals Council is promoting the skills, careers and ongoing development for rising AV professionals, as ambassadors of our industry, through outreach and mentorship.

The mission of the Technology Managers Council is to create a community for current and future technology management professionals to discuss our collective interests, share best practices and diverse perspectives while collaborating with other AVIXA groups and the industry as a whole, while also supporting existing and emerging audiovisual technology, and creating solutions as a service. We intend to further this mission by serving as subject matter experts for our institutions and companies, advocating for them and our clients, and by serving as liaisons to manufacturers and integrators, sharing valuable feedback based on our real-world experiences in the interest of our mutual benefit.

The AVIXA Diversity Council is a group of AVIXA members interested in bringing together AV and integrated experience professionals from various backgrounds and cultures to facilitate a larger dialogue around initiatives of inclusion within the industry. All are welcome in this council, no matter one's race, gender identity, sexual orientation, veteran status, religious affiliation, disability, national origin, or any other community affiliation.

The Consultant Council aims to serve as an advocacy group with a global focus, cultivating emerging talent and promoting the role of consultants to the broader market.