Iulia Popescu - AVIXA (She/Her)
Coordinator, Digital Content, Avixa
- Xchange Members
- United States of America
OptiSigns is a leading digital signage platform that empowers businesses of all sizes to easily create, manage, and deploy engaging content across screens. With a user-friendly interface and compatibility with a wide range of devices—including smart TVs, media players, and tablets—OptiSigns enables organizations to transform their communication strategies through dynamic visual displays. Whether used for internal messaging, advertising, or public information, the platform supports a variety of apps and integrations, making it a versatile solution for industries such as retail, hospitality, corporate offices, education, and healthcare.
With 14 years of experience in audio-visual system integration, consultancy, and deployment across the Asia-Pacific region, I’ve developed a strong understanding of the region’s unique challenges and opportunities. I’ve had the opportunity to work on large-scale AV and broadcast systems for some of the world’s leading multinational companies, aligning with global standards to support seamless collaboration and productivity across diverse teams and locations. I enjoy crafting practical, user-focused technology solutions, and increasingly draw on AI and emerging tech to improve workflows and outcomes. Outside of work, I teach immersive media as an adjunct lecturer, where I get to share my curiosity and inspire students to explore what’s possible.
InfoComm—it's how we connect.
InfoComm is the world’s most vital pro AV show. Where the unseen technology behind our modern lives is at work and at play. Transparent 3D LED screens. Mixing boards used by the biggest touring artists. And massive control rooms broadcasting sports, viral videos and more.
It’s where global brands launch new products and where you’ll tap into a vast network of extraordinary humans changing how we experience the world. From the coffee we smart brew to the concert we jam to—and all the moments in between. Lift the curtain on what’s powering connection today. And cue the lights for what’s powering it tomorrow.
InfoComm Latin America is the largest professional audiovisual trade show in the region, with thousands of products for audio, conferencing and collaboration, visualization, video, broadcast, control, digital signage, enterprise IT, security, virtual reality, higher education and live events.
The AVIXA Foundation is a 501(c)(3) nonprofit charitable arm of AVIXA. It provides access to skills education, career pathways and valuable hands-on experiences to inspire the next generation of leaders in the audiovisual (AV) industry. The Foundation strives to achieve this mission in three main ways: 1. Creating awareness of AV as a viable career path around the world (TALENT RECRUITMENT) 2. Enabling skill development of audiovisual professionals (TALENT DEVELOPMENT) 3. Connecting individuals to their first job in the AV industry (TALENT ACQUISITION) The Foundation fosters change on behalf of AVIXA and the broader industry through: 1. Impact funding programs 2. Scholarships 3. Community and education partnerships 4. Employer resources 5. Work-based learning experiences
The Membership Committee is established by the Board of Directors. The committee is made up of volunteers of different segments of the association membership. The committee serves as a sounding board for members and communicates the benefits of AVIXA™ membership. The Membership Committee also has general oversight responsibilities for the councils.
The purpose of the Systems Integrators Council is to help advance the interests and capabilities of system integrators in the audiovisual industry by emphasizing standards and best practices, supporting continuing education, and increasing industry outreach with an eye on recruitment and retention. These elements are intended to drive excellence and growth in the Audio-Visual Industry.
The vision of the AVIXA Manufacturers Council is to provide a measurable resource that helps to improve the operational performance of our manufacturing members.
The mission of the Live Events Council is to serve as an advisory group to AVIXA’s strategic plan, advance the interests and capabilities of live events professionals, facilitate the exchange of industry knowledge, expand professional networking opportunities, and encourage continuing education.
The mission of the Rising Professionals Council is promoting the skills, careers and ongoing development for rising AV professionals, as ambassadors of our industry, through outreach and mentorship.
The mission of the Technology Managers Council is to create a community for current and future technology management professionals to discuss our collective interests, share best practices and diverse perspectives while collaborating with other AVIXA groups and the industry as a whole, while also supporting existing and emerging audiovisual technology, and creating solutions as a service. We intend to further this mission by serving as subject matter experts for our institutions and companies, advocating for them and our clients, and by serving as liaisons to manufacturers and integrators, sharing valuable feedback based on our real-world experiences in the interest of our mutual benefit.
The AVIXA Diversity Council is a group of AVIXA members interested in bringing together AV and integrated experience professionals from various backgrounds and cultures to facilitate a larger dialogue around initiatives of inclusion within the industry.
All are welcome in this council, no matter one's race, gender identity, sexual orientation, veteran status, religious affiliation, disability, national origin, or any other community affiliation.
The Consultant Council aims to serve as an advocacy group with a global focus, cultivating emerging talent and promoting the role of consultants to the broader market.
The mission of the AVIXA Women's Council is to provide a global community of AVIXA members and other professionals committed to supporting and empowering women who work in the technology and AV industry. If you are an AVIXA member who wants to support women in our industry — no matter who you are — you are invited to join this council.
Shure (www.shure.com) has been helping people sound extraordinary for 100 years. Founded in 1925, the Company is a leading global manufacturer of audio equipment known for quality, performance, and durability. We make microphones, wireless microphone systems, in-ear monitors, earphones and headphones, conferencing systems, and more. For critical listening, or high stakes moments on stage, in the studio, and from the meeting room, you can always rely on Shure.
Shure Incorporated is headquartered in Niles, Illinois, in the United States. We have more than 30 manufacturing facilities and regional sales offices throughout the Americas, EMEA, and Asia.
Founded in 2018, The Experience United Social Club (XUSC) is all about bringing together creative minds from the AV, Digital Signage, and design worlds for a good time. We're here to build connections, celebrate our industry’s wins, dive into the latest trends, and create a relaxed space where networking feels as natural as the experiences we craft.
Every event we host is a vibe, carefully planned down to the last detail—from the cool venue picks to the mouthwatering food and lively entertainment. We love scouting out unique, hidden gems that you probably haven’t stumbled upon yet, and we’re pros at pairing these spots with killer cocktails. What makes the night truly special? The awesome mix of industry pros you’ll meet—people worth chatting with and maybe even collaborating with down the line.
