Consumer Smart TVs vs. Commercial Smart Displays

You're in a strategy session with a Fortune 500 client. Their Chief Innovation Officer says, "We tried one of those AI meeting assistants. Everyone hated it. There's this... pause. Like talking to someone on a satellite phone. It kills the flow."
She's identified the invisible barrier between current AI and true collaboration: latency.
That 300-millisecond delay—barely noticeable when checking email—becomes a canyon when you're trying to think with, not just through, an AI system. And here's what most AV professionals don't realize: we're about to hit a wall where traditional infrastructure simply can't deliver the response times AGI collaboration demands.
Human conversation operates on razor-thin margins. Research shows we perceive delays as short as 100 milliseconds in speech patterns. Our brains are wired to detect these micro-hesitations—they signal uncertainty, deception, or cognitive load. When an AI system responds with even slight delays, our subconscious flags it as "other," breaking the illusion of natural interaction.
But AGI collaboration requires something deeper than voice response. When you gesture at a shared display, the system needs to track your movement, interpret intent, render appropriate visuals, and respond—all faster than your brain can register the sequence happened. We're talking sub-20 millisecond full-stack response times. Miss that window, and the experience feels disconnected, mechanical.
Current AV systems weren't designed for this. That HDBaseT connection adds 1-2ms. Video processing introduces another 8-16ms. Network traversal to cloud servers? Add 30-50ms minimum. By the time you factor in AI processing and return path, you're at 100-200ms in optimal conditions.
Game over for natural interaction.
The solution isn't faster internet—it's moving intelligence into the room. This represents a fundamental shift in how we architect AV systems.
Traditional design assumes centralized processing. Cameras capture, network transport, server process, and display render. Each hop adds latency. AGI collaboration demands a different model: distributed intelligence, where processing happens at the point of interaction.
Picture a boardroom where every surface has embedded neural processing units. The table contains AI accelerators that process gesture recognition in real-time. Acoustic panels house specialized chips for voice processing. The display itself runs inference models for content generation. No round trips to distant servers—intelligence lives in the furniture.
This isn't science fiction. NVIDIA's latest edge AI platforms deliver 1.4 petaflops in a unit smaller than a conference phone. Google's Coral boards process video streams with 4ms latency. The technology exists—but most AV integrators don't know to specify it.
Even with edge processing, AGI systems need to coordinate. Multiple cameras track movement. Microphone arrays share acoustic maps. Displays synchronize content. This orchestration demands networking that makes current standards look prehistoric.
Forget Category 6. Forget 10 gigabit. We're entering the era of Time-Sensitive Networking (TSN) where every packet arrives exactly when needed. Precision Time Protocol synchronizes every device to nanosecond accuracy. Cut-through switching eliminates buffer delays. Deterministic routing guarantees maximum latency.
The automotive industry pioneered these technologies for autonomous vehicles. A self-driving car can't tolerate network jitter when coordinating between sensors—neither can an AGI collaboration space. Yet how many AV proposals include TSN infrastructure?
Here's what keeps me up at night: Acoustic processing might be our biggest latency challenge.
Sound travels at 343 meters per second. In a 10-meter conference room, audio takes 30ms to traverse the space. Add beam-forming calculations, echo cancellation, and noise reduction—traditional DSPs need 20-40ms. You've blown your latency budget before any AI processing begins.
The solution requires rethinking acoustic design from first principles. Instead of centralized DSPs, distribute processing across dozens of micro-nodes. Each node handles a small acoustic zone, processing in parallel. Machine learning models predict sound propagation, starting processing before audio arrives. Acoustic metadata travels on the network faster than sound through air, enabling predictive processing.
Companies like Nureva are pioneering this approach with their Microphone Mist technology, which uses thousands of virtual microphones to create real-time acoustic intelligence. But we need to push further, faster.
We measure display quality in resolution and brightness. We spec audio in frequency response and SPL. But AGI readiness demands new benchmarks:
Start asking vendors for these specifications. Watch them scramble—most don't measure, much less optimize, for AGI-critical performance.
A major investment bank approached us last year. Their traders were experimenting with AI assistants for market analysis but found the interaction too slow for real-time decision-making. Traditional latency made the AI feel like a junior analyst rather than a thinking partner.
We redesigned their trading floor with latency as the primary constraint. Every workstation got dedicated AI accelerators. Fiber runs directly to edge nodes, bypassing corporate networks. Acoustic processing happens in-desk, with predictive models anticipating common queries. The main displays run at 360Hz with motion interpolation, making AI-generated visualizations feel instantaneous.
The result? Traders describe the AI as "thinking with them" rather than "responding to them." The psychological shift from tool to partner happened at exactly 18ms total system latency—confirmed through extensive testing. Above that threshold, satisfaction plummeted.
The total infrastructure cost increased threefold compared to traditional designs. The bank considers it its best technology investment in a decade.
You can't flip a switch to microsecond response times. But you can start preparing the infrastructure today:
Phase 1 (Immediate): Audit current latency across all system paths. Most integrators never measure actual glass-to-glass performance. Install monitoring that tracks every millisecond. You can't optimize what you don't measure.
Phase 2 (6 months): Begin edge deployment with pilot spaces. Add local processing to your highest-value meeting rooms. Start with simple inference tasks—gesture recognition, speaker identification. Learn the thermal and power challenges before scaling.
Phase 3 (12 months): Implement TSN networking in new installations. Yes, the switches cost more. Yes, configuration is complex. But you're building infrastructure for the next decade, not the last one.
Phase 4 (18 months): Develop distributed processing expertise. Partner with AI hardware vendors. Train your team on parallel computing concepts. The integrators who understand distributed intelligence will own the AGI transition.
When you achieve actual low-latency AGI interaction, something magical happens. The conversation shifts from discussing technology to experiencing augmented thinking. Clients stop asking about features and start exploring possibilities.
I watched a design team work with a sub-10ms AGI system last month. Within minutes, they forgot they were talking to an artificial system. AI has become another voice in the creative process, building on ideas in real time. The low latency enabled a flow state that was impossible with traditional interfaces.
That's the future we're building toward—not faster computers but seamless collaboration between human and artificial intelligence.
Latency isn't optional in the AGI era—it's existential. Clients who experience true real-time AI collaboration won't accept anything less. The integrators who deliver these experiences will capture the emerging AGI-ready infrastructure market.
Start with education. Bring your team up to speed on edge computing, TSN networking, and distributed processing. Reach out to AI chip vendors—many have AV partnership programs waiting for forward-thinking integrators.
Most critically, start the latency conversation with clients today. Help them understand why their AI initiatives feel clunky. Show them what's possible with proper infrastructure. Position yourself as the partner who can deliver AI experiences that feel natural, immediate, and transformative.
The microsecond imperative isn't coming—it's here. The question is whether you'll lead clients into real-time AGI collaboration or watch competitors who understood the latency imperative capture the most transformative market in AV history.
Next week: "Distributed Intelligence Architecture: Designing Rooms That Think at the Speed of Thought"—exploring how to build physical spaces where AGI processing happens everywhere, invisibly, instantaneously.
This is not science fiction. Connect with me at www.catalystfactor.com to learn more.
As an architect by training (BS Architecture, Cal Poly SLO) and a collaborative technologist with four decades of practice, I’m passionate about mentoring the next generation of AV professionals in the intersection of technology, strategy, and leadership. I've been active in AVIXA since 1986, and served on the national board, 1993-2000. I'm a Fellow of the Society of Marketing Professional Services (SMPS), and an Associate member of the American Institute of Architects.
My expertise spans audiovisual systems design, integrated building technology, strategic business development, and higher education technology planning. I bring an award-winning, B2B design thinking approach developed through leadership roles with national AEC and technology firms. I’ve led marketing and sales strategy, designed future-ready digital experience environments, and helped organizations implement AI-powered tools to scale expertise and performance.
I’m available as a mentor or advisor in areas including AV system design for education and civic spaces, AI-enhanced business development, strategic marketing for integrators and consultants, digital experience planning, and leadership development for rising professionals. I’m especially focused on helping firms utilize technology not just to build systems, but to establish credibility, save time, and drive revenue growth.
Known throughout the AEC and AV industries for my thought leadership and integrity, I share insights through industry publications, AVIXA and SMPS events, and my blog, CatalystFactor—a resource for growth strategies, leadership development, and marketing innovation.
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